Paid Search Marketing Manager – SEA/PPC (m/w/d)

📌 Core Information 🔹 Job Title: Paid Search Marketing Manager – SEA/PPC (m/w/d) 🔹 Company: AutoScout24 🔹 Location: Berlin, Germany 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 26, 2025 🚀 Job Overview Key aspects of this role include: - Managing and optimizing Google Ads and Microsoft Ads campaigns for the Canadian market - Collaborating with cross-functional teams to align on campaign goals and performance - Monitoring market trends and exploring new ad formats and channels - Reporting on performance and providing strategic recommendations *ASSUMPTION:* This role requires a strong background in performance marketing, particularly in PPC/SEA, and experience managing large budgets. 📋 Key Responsibilities ✅ Campaign Management: - Plan, execute, and optimize PPC campaigns across Google and Microsoft Ads for the Canadian market - Manage budgets and bid strategies to maximize ROI and efficiency ✅ Keyword Research & Analysis: - Conduct keyword research, competitor analysis, and A/B testing of ads and landing pages ✅ Cross-Functional Collaboration: - Work closely with analytics, product, and content teams to align on campaign goals and performance ✅ Market Trend Analysis & Innovation: - Monitor market trends, explore new ad formats and channels, and test innovative growth tactics *ASSUMPTION:* Successful candidates will have a proven track record in managing PPC/SEA campaigns, experience with large budgets, and a strong understanding of market trends. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 3+ years of hands-on experience in performance marketing, especially PPC/SEA - Proven success managing Google and Microsoft Ads campaigns at scale - Experience managing large budgets and forecasting scenarios Required Skills: - Proficiency in Google Ads and Microsoft Ads - Strong analytical skills and data-driven mindset - Excellent communication and collaboration skills - Fluency in English; proficiency in French and/or German is a plus Preferred Skills: - Experience with A/B testing tools and platforms - Familiarity with SQL and data visualization tools - Knowledge of the Canadian market and consumer behavior *ASSUMPTION:* Candidates with additional language skills and relevant certifications (e.g., Google Ads Certified) will be given priority. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on experience and market conditions) Benefits: - Comprehensive health, dental, and vision insurance - Company pension scheme with employer contribution - Generous vacation policy (25 days per year, plus public holidays) - Flexible working hours and remote work options - Subsidized gym membership and employee discounts on AutoScout24 services Working Hours: Full-time (40 hours per week), with flexible scheduling options *ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: AutoScout24 operates in the competitive online car market, offering a wide range of automotive solutions and empowering services to users across Europe. Company Size: Medium-sized (501-1,000 employees), with a strong presence in Germany, Belgium, Luxembourg, the Netherlands, Italy, France, Austria, Norway, Denmark, Poland, and Sweden. Founded: 1998, with a rich history of innovation and growth in the online car market. Company Description: - AutoScout24 is the largest pan-European online car market, with over 2 million vehicle offers, around 30 million users per month, more than 43,000 car dealer partners, and over 800 employees. - The company's footprint includes the European core markets of Germany, Belgium, Luxembourg, the Netherlands, Italy, France, Austria, Norway, Denmark, Poland, and Sweden. - AutoScout24 offers innovative solutions and empowering services, enabling users to find, finance, buy, subscribe to, lease, and sell both used and new cars. - The company's growth areas include leasing, car subscriptions, electromobility, and online car buying, with a strong focus on digitalization and sustainability. Company Specialties: - Online car marketplaces - Automotive solutions and services - Empowering users in the car buying process - Digitalization and sustainability in the automotive industry Company Website: AutoScout24 *ASSUMPTION:* AutoScout24's diverse range of services and commitment to innovation make it an attractive employer for marketing professionals seeking to make a significant impact in the automotive industry. 📊 Role Analysis Career Level: Mid-level to senior, with opportunities for growth and advancement based on performance and market conditions. Reporting Structure: This role reports directly to the Head of Paid Marketing or a similar senior-level position within the marketing department. Work Arrangement: On-site, with flexible scheduling options and remote work possibilities for qualified candidates. Growth Opportunities: - Potential to lead a team and manage junior marketing professionals as the company continues to grow and expand its services - Opportunities to collaborate with cross-functional teams and contribute to strategic decision-making processes - Possibility to specialize in specific areas of interest, such as electromobility or online car buying, as the company invests in these growth sectors *ASSUMPTION:* Successful candidates will have a strong desire to learn, adapt, and grow within the dynamic and evolving automotive industry. 🌍 Location & Work Environment Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity. Office Location(s): Berlin, Germany, with additional offices in Munich, Italy, Belgium, Luxembourg, the Netherlands, France, Austria, Norway, Denmark, Poland, and Sweden. Geographic Context: - Berlin, Germany: A vibrant, multicultural city with a thriving tech and startup scene, offering a high quality of life and numerous cultural attractions. - AutoScout24's Berlin office is conveniently located in the city center, with easy access to public transportation and amenities. Work Schedule: Full-time (40 hours per week), with flexible scheduling options and remote work possibilities for qualified candidates. *ASSUMPTION:* Berlin's dynamic and multicultural environment provides an ideal setting for marketing professionals seeking to grow both personally and professionally. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager 3. On-site or virtual interview with the hiring team 4. Final interview with the Head of Paid Marketing or a senior-level stakeholder Key Assessment Areas: - Technical skills and knowledge of PPC/SEA campaign management - Analytical and problem-solving abilities - Cultural fit and alignment with AutoScout24's values and work environment - Communication and collaboration skills, with a focus on cross-functional teamwork Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit - Research AutoScout24's company culture, mission, and values to demonstrate your enthusiasm and alignment with the organization ATS Keywords: PPC, SEA, Google Ads, Microsoft Ads, campaign management, budget management, bid strategies, keyword research, competitor analysis, A/B testing, market trends, performance reporting, strategic recommendations, growth tactics, campaign optimization, traffic generation, cross-functional collaboration, analytics, product, content, marketing, automotive industry, digitalization, sustainability *ASSUMPTION:* AutoScout24's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. Successful candidates will demonstrate a strong understanding of the role's requirements and a passion for driving results in the competitive online car market. 🛠️ Tools & Technologies - Google Ads Manager - Microsoft Advertising - Google Analytics - Google Tag Manager - Google Data Studio - Excel (Microsoft Office Suite) - SQL (for data analysis and reporting) - A/B testing tools (e.g., Google Optimize, Optimizely) - Project management tools (e.g., Asana, Trello) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) *ASSUMPTION:* AutoScout24 provides its employees with access to industry-standard tools and technologies to ensure they have the resources needed to succeed in their roles. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting users first in all decisions and actions - Innovation: Embracing change and continuous improvement - Collaboration: Working together to achieve common goals and drive success - Integrity: Acting with honesty, transparency, and accountability in all aspects of work - Empowerment: Encouraging and supporting employees to take ownership and initiative Work Style: - Agile and adaptable, with a focus on delivering results in a dynamic and evolving market - Data-driven and analytical, with a strong emphasis on performance tracking and optimization - Collaborative and team-oriented, with a commitment to cross-functional teamwork and knowledge sharing - Results-oriented, with a focus on driving growth and achieving measurable outcomes Self-Assessment Questions: 1. How do you approach managing large budgets and ensuring maximum ROI in PPC/SEA campaigns? 2. Can you provide an example of a time when you had to adapt to a significant market trend or change in consumer behavior? 3. How do you prioritize and manage multiple projects and deadlines in a fast-paced, dynamic work environment? 4. How do you ensure the alignment of your work with the broader company goals and objectives? 5. How do you stay up-to-date with industry trends and best practices in PPC/SEA campaign management? *ASSUMPTION:* AutoScout24 values candidates who are passionate about the automotive industry, committed to delivering results, and eager to embrace the company's culture of innovation, collaboration, and continuous improvement. ⚠️ Potential Challenges 1. Market volatility: The online car market can be volatile, with fluctuations in demand, competition, and consumer behavior. Successful candidates will be adaptable and able to pivot strategies as needed to maintain performance and drive growth. 2. Cross-functional collaboration: Working with multiple teams and stakeholders can present challenges in communication, coordination, and decision-making. Strong communication and collaboration skills are essential for navigating these dynamics and driving successful outcomes. 3. Large-scale campaign management: Managing large-scale PPC/SEA campaigns requires a high level of organization, attention to detail, and the ability to balance multiple priorities. Candidates must be able to effectively prioritize tasks, delegate when appropriate, and maintain a strong focus on results. 4. Work-life balance: The fast-paced nature of the role and the need to monitor campaign performance may require occasional flexibility in working hours. Candidates should be prepared to manage their time effectively and maintain a healthy work-life balance. 📈 Similar Roles Comparison 1. Role differences: Unlike similar roles in other industries, this position requires a deep understanding of the automotive industry, consumer behavior, and market trends specific to online car buying and leasing. 2. Industry context: The online car market is highly competitive, with established players and new entrants constantly innovating and adapting to changing consumer preferences. Successful candidates will have a strong understanding of the competitive landscape and be able to leverage this knowledge to drive results. 3. Career path comparison: In the automotive industry, marketing professionals can expect a clear career path with opportunities for growth and advancement. With a strong performance record, candidates can progress from entry-level roles to senior management positions, with the potential to specialize in specific areas of interest. *ASSUMPTION:* AutoScout24's comprehensive benefits package, commitment to employee development, and opportunities for growth make it an attractive employer for marketing professionals seeking to advance their careers in the dynamic and evolving automotive industry. 📝 Sample Projects 1. Campaign optimization: Develop and implement a strategy to improve the ROI of a large-scale PPC campaign by 20% within three months, with a focus on bid management, keyword optimization, and ad creative testing. 2. Market expansion: Conduct a comprehensive market analysis and develop a targeted PPC campaign strategy to drive growth in a new, untapped market, with a focus on understanding local consumer behavior and optimizing campaign performance for the region. 3. Cross-channel integration: Collaborate with the content and product teams to develop a cohesive marketing strategy that leverages PPC, SEO, and social media channels to drive traffic and conversions for a new car leasing product, with a focus on maximizing overall marketing efficiency and ROI. *ASSUMPTION:* AutoScout24's commitment to innovation and continuous improvement provides marketing professionals with ample opportunities to take on challenging projects and drive meaningful impact in the competitive online car market. ❓ Key Questions to Ask During Interview 1. Role responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team dynamics: How does this role fit into the broader marketing team structure, and what are the key relationships with other teams and stakeholders? 3. Company culture: How does AutoScout24's culture support the growth and development of marketing professionals, and what opportunities are there for collaboration and knowledge sharing within the team? 4. Performance metrics: What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated? 5. Growth opportunities: What are the potential career growth paths for this role, and what steps can I take to position myself for advancement within the organization? *ASSUMPTION:* AutoScout24 values candidates who are proactive, curious, and eager to learn, and encourages open communication and knowledge sharing throughout the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: AutoScout24 Careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, with a focus on your PPC/SEA campaign management expertise and cultural fit with AutoScout24's values and work environment. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit, with a strong emphasis on your technical skills and knowledge of PPC/SEA campaign management. 4. Research AutoScout24's company culture, mission, and values to demonstrate your enthusiasm and alignment with the organization, and to inform your interview responses and long-term career goals. 5. Follow up with the hiring manager or a member of the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.