Paid Search Marketing Specialist - (Remote - Woodland Hills, CA)

📌 Core Information

🔹 Job Title: Paid Search Marketing Specialist

🔹 Company: Jobgether

🔹 Location: Remote - Woodland Hills, CA, California, United States

🔹 Job Type: Remote

🔹 Category: 💸 Paid Advertising (PPC, SEM)

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing search campaigns for various health-related products
• Optimizing paid search ROI and refining marketing funnel connections
• Analyzing user behavior to improve campaign performance
• Strengthening marketing strategies for long-term success

ASSUMPTION: The role focuses on performance marketing within the health product niche, requiring both strategic and analytical capabilities to drive campaign success.

📋 Key Responsibilities

✅ Optimize and manage keywords and bid strategies within Google AdWords for multiple products.

✅ Collaborate with cross-functional teams to implement improvements based on test results.

✅ Develop and execute conversion rate optimization strategies.

✅ Monitor and analyze search performance to identify opportunities for growth.

✅ Serve as a content expert to ensure alignment with campaign objectives.

✅ Stay updated on SEM trends and pioneer new strategies.

✅ Act as a liaison to improve search performance across channels.

ASSUMPTION: Responsibilities emphasize a balance between analytical reporting and strategic planning to enhance overall paid search effectiveness.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years in digital marketing, specializing in search engine marketing

Required Skills:

• Google AdWords proficiency
• Strong analytical skills
• Excel/Google Sheets competency

Preferred Skills:

• Experience with Tableau
• Familiarity with cloud-based CRM solutions like Salesforce or HubSpot

ASSUMPTION: The position assumes strong data-driven decision-making abilities with a preference for candidates familiar with advanced analytics tools.

💰 Compensation & Benefits

Salary Range: Not specified, but includes a competitive benefits package

Benefits:

• Comprehensive healthcare coverage (100% premiums for employee-only plans)
• 401(k) matching up to 3.5%
• Employee Stock Ownership Plan (ESOP)
• Professional development and tuition reimbursement
• Access to on-site gym and virtual events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Benefits aim to support employee well-being and development, promoting a healthy work-life balance and career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms

Company Size: 11-50 employees, offering a close-knit environment conducive to collaboration

Founded: 2020

Company Description:

• Jobgether is a talent matching platform revolutionizing remote work recruitment.
• Uses AI to connect top talent with global job opportunities.
• Emphasizes flexibility and remote work as future norms.

Company Specialties:

• Talent Matching
• Remote Work Solutions
• AI-driven Recruitment

Company Website: https://www.jobgether.com

ASSUMPTION: The company is assumed to focus on leveraging technology to matchworkers with remote opportunities, predicting a shift in job markets towards remote and flexible work environments.

📊 Role Analysis

Career Level: Mid-level position focused on both operational execution and strategic input

Reporting Structure: Likely reports to the Senior Marketing Manager or Director

Work Arrangement: Fully remote, expect flexibility with potential occasional in-person meetings

Growth Opportunities:

• Possibilities for advancement within performance and SEM teams
• Opportunities to influence strategic decisions
• Expanded responsibility in multi-channel digital marketing

ASSUMPTION: The role provides growth in technical expertise and leadership within a dynamic and evolving digital marketing landscape.

🌍 Location & Work Environment

Office Type: Remote, with an emphasis on virtual workflow systems

Office Location(s): Woodland Hills, CA (offsite access for remote employees)

Geographic Context:

• Located near technology and media hubs in Southern California
• Remote work provides flexibility without geographical constraints
• Opportunity to connect with a diverse team across different regions

Work Schedule: Flexible scheduling options with potential for asynchronous work

ASSUMPTION: The work environment is structured to support remote collaboration, leveraging online communication tools to maintain team cohesion.

💼 Interview & Application Insights

Typical Process:

• Initial application through Jobgether's AI screening
• Potential for a follow-up interview via video conference
• Final round interview with team members or senior management

Key Assessment Areas:

• Analytical skills and data interpretation
• Experience with SEM tools and platforms
• Capability to work independently in a remote setting

Application Tips:

• Highlight specific achievements in paid search campaign optimizations
• Showcase any experience with cross-functional team projects
• Emphasize adaptability to evolving digital marketing trends

ATS Keywords: Paid Search Marketing, Google AdWords, Data Analysis, SEM Strategies, Keyword Management

ASSUMPTION: The application process is designed to filter candidates who blend technical competency with innovation, supporting the company's agile and forward-thinking model.

🛠️ Tools & Technologies

• Google AdWords
• Tableau for data visualization
• Salesforce and/or HubSpot CRM

ASSUMPTION: Expertise in mentioned technologies is essential to execute duties effectively, with training opportunities for additional tools provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation and technological advancement
• Commitment to flexible and remote work models
• Emphasis on global impact and diversity

Work Style:

• Remote-first, with emphasis on results over presence
• Autonomous work with collaborative networking
• Open to new ideas and iterative improvements

Self-Assessment Questions:

• Am I comfortable working in a fast-paced environment?
• Can I collaborate effectively in a remote team?
• How do I adapt to rapidly changing digital landscapes?

ASSUMPTION: The cultural fit is aligned with individuals who thrive in remote settings and are results-focused with a proactive innovation mindset.

⚠️ Potential Challenges

• Need for constant adaptation to new SEM trends
• Balancing multiple project priorities across different teams
• Maintaining productivity in a remote environment
• Ensuring alignment of global campaigns

ASSUMPTION: Candidates should be prepared for a dynamic work environment where flexibility and problem-solving are key.

📈 Similar Roles Comparison

• Focus on health-related products provides a niche specialization compared to general SEM roles
• Greater collaboration with cross-functional teams than traditional SEM specialist roles
• Opportunities for applying innovative SEM strategies in a burgeoning company

ASSUMPTION: Role provides unique industry exposure and cross-disciplinary collaboration that might not be present in similar roles elsewhere.

📝 Sample Projects

• Development of a SEM strategy to boost conversion rates for new health product launches
• Collaboration with design team to align landing page content with SEM objectives
• Implementation of A/B testing to determine keyword effectiveness

ASSUMPTION: Projects will require understanding of complex market dynamics and integration of diverse team insights.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does the team collaborate across remote settings?
• What are the current SEM challenges the company faces?
• How are new marketing strategies developed and evaluated?
• Can you describe a successful project and its impact on the company?

ASSUMPTION: These questions aim to uncover strategic priorities, team dynamics, and potential growth areas within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Jobgether's platform
• Ensure your CV highlights relevant SEM experience and key accomplishments
• Prepare for a potential video interview after passing the AI screening
• Follow up with thank-you emails post-interview for any updates
• Consider additional networking with current/former employees for insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```