📌 Core Information
🔹 Job Title: Paid Search (PPC) Coordinator
🔹 Company: LEGO Group
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Full-Time, Hybrid (3 days in-office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Defining global paid search strategy within LEGO's owned digital ecosystem
- Driving full-funnel performance across ecommerce and brand-building initiatives
- Collaborating with channel leads and specialists to optimize search performance
- Building, monitoring, and reporting on PPC campaigns
- Launching YouTube, search, and display campaigns with channel specialists
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on upper-funnel search optimization.
📋 Key Responsibilities
✅ Identify search funnel optimization opportunities, focusing on upper-funnel search
✅ Collaborate with channel leads and specialists to drive global search performance
✅ Align with marketing, brand, and insights teams on campaign goals and success metrics
✅ Build, monitor, and report on PPC campaigns to key stakeholders
✅ Launch YouTube, search, and display campaigns with channel specialists
✅ Lead PPC campaigns across Google and Bing using bid tools, reporting results
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in Paid Search, with a focus on strategy, remarketing, and critical metrics
Required Skills:
- Proficient in Google and Bing Ads platforms
- Hands-on experience with bid management platforms, ideally Adobe Advertising Cloud
- Proven analytics knowledge, including audience segmentation, activation, and performance analysis (Adobe or Google Analytics)
- Excellent written and verbal communication ability in English
- Confident using Microsoft Excel for campaign analysis and reporting
Preferred Skills:
- Experience with Adobe Advertising Cloud
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in Paid Search and a willingness to learn and adapt in a dynamic environment.
💰 Compensation & Benefits
Salary Range: DKK 350,000 - 450,000 per year (Estimated based on market research, as no salary information was provided)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time, with an average of 3 days per week in the office
ASSUMPTION: The salary range is estimated based on market research for similar roles in the region. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees
Founded: 1932
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission to inspire and develop the builders of tomorrow
- Headquarters in Billund, Denmark, with regional hubs and manufacturing facilities worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a focus on creativity and learning.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Paid Search Manager within the LEGO Retail team
Work Arrangement: Hybrid, with an average of 3 days per week in the office
Growth Opportunities:
- Progression to Senior PPC Coordinator or Specialist roles
- Expansion into other digital marketing channels
- Potential to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for career growth and development within the LEGO Group's digital marketing team.
🌍 Location & Work Environment
Office Type: Hybrid, with an average of 3 days per week in the office
Office Location(s): Copenhagen, Denmark
Geographic Context:
- Copenhagen is the capital and most populated city in Denmark
- Known for its high quality of life, work-life balance, and strong job market
- Home to a vibrant tech and digital industry, with many international companies
Work Schedule: Full-time, with an average of 3 days per week in the office
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Paid Search Manager
Key Assessment Areas:
- Paid Search knowledge and experience
- Data analysis and reporting skills
- Communication and collaboration abilities
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant Paid Search experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for the LEGO brand and understanding of the role
- Prepare examples of successful PPC campaigns you've managed or contributed to
ATS Keywords: Paid Search, PPC, Google Ads, Bing Ads, Bid Management, Adobe Advertising Cloud, Data Analysis, Campaign Management, Marketing, Digital, Ecommerce, Brand Engagement
ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Adobe Advertising Cloud
- Adobe Analytics
- Microsoft Excel
ASSUMPTION: The required tools and technologies may evolve over time, but currently include popular Paid Search platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Collaboration
- Quality
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to learning
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach optimizing upper-funnel search campaigns?
- Can you describe a time when you collaborated with a team to achieve a common goal?
- How do you stay up-to-date with the latest trends and best practices in Paid Search?
ASSUMPTION: The LEGO Group values creativity, collaboration, and a strong work ethic, with a focus on learning and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry
- Balancing strategic thinking with hands-on campaign execution
- Working in a hybrid environment, requiring strong communication and collaboration skills
ASSUMPTION: This role may present challenges related to time management, multitasking, and adaptability to change.
📈 Similar Roles Comparison
- Compared to other PPC Coordinator roles, this position offers the opportunity to work on global campaigns for a well-known, global brand
- In the digital marketing industry, this role focuses on upper-funnel search optimization, which may differ from other PPC roles with a focus on lower-funnel campaigns
- Career progression may involve expanding into other digital marketing channels or taking on more strategic responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global PPC campaign to drive brand awareness and engagement
- Optimizing upper-funnel search campaigns to improve click-through rates and conversions
- Collaborating with cross-functional teams to align PPC strategies with broader marketing objectives
ASSUMPTION: Sample projects may involve strategic planning, campaign execution, and performance analysis, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader LEGO Group digital marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the LEGO Group support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does the hybrid work arrangement support collaboration and productivity?
ASSUMPTION: Interview questions should focus on understanding the role's context, priorities, and growth opportunities, as well as the company's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant Paid Search experience and skills
- Write a cover letter demonstrating your passion for the LEGO brand and understanding of the role
- Prepare examples of successful PPC campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
