📌 Core Information
🔹 Job Title: Paid Search Regional Lead
🔹 Company: Dell Technologies
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading regional paid search strategy and campaign execution
- Managing regional paid search budgets to maximize ROI
- Collaborating with global teams for localized strategy execution
- Guiding the team to align search media planning with overall marketing objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid search media planning and buying.
📋 Key Responsibilities
✅ Lead the development and execution of the regional paid search strategy
✅ Manage regional paid search budgets effectively
✅ Oversee campaign implementation and optimization to maximize ROI
✅ Collaborate with global teams and vendors to ensure localized execution of global strategies
✅ Guide the team to align search media planning with overall marketing objectives
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 10+ years of experience in paid search media planning and buying
Required Skills:
- Fluency in English (verbal and written)
- Expertise in tools like SA360, Google Ads, and Bing Ads
- Proven leadership experience with regional or global search media teams
- Strong analytical and decision-making skills
Preferred Skills:
- Up-to-date knowledge of search engine marketing trends and tools
- Advanced project management skills with a focus on collaboration
ASSUMPTION: Given the role's regional scope and leadership requirements, candidates should have extensive experience in paid search and a proven track record of managing teams and budgets.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Warsaw, Poland is typically between 15,000 - 25,000 PLN per month, based on experience and industry standards.
Benefits:
- Private medical care
- Group life insurance
- Global Travel Medical Insurance
- Emergency Travel Assistance
- Employee Assistance Program
- Lunch card
- Benefit Systems vouchers or Multisport card
- Languages’ classes
- Discounts for Dell Products
- Wellness Program
- Paid Employee Referral Program
- Employee Recognition Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Dell Technologies operates in the competitive computer hardware manufacturing industry, with a strong focus on digital transformation and AI.
Company Size: With over 10,000 employees, Dell Technologies is a large organization that offers numerous growth opportunities and diverse work environments.
Founded: Dell Technologies was founded in 1984 and has since grown into a global leader in its industry.
Company Description:
- Dell Technologies is committed to driving human progress through technology
- The company provides essential infrastructure for organizations to transform their digital futures
- Dell Technologies offers a unique family of businesses that helps individuals and organizations transform how they work, live, and play
Company Specialties:
- Digital Transformation
- Security Transformation
- IT Transformation
- Workforce Transformation
- AI and Generative AI
Company Website: http://www.delltechnologies.com
ASSUMPTION: As a large, established company, Dell Technologies offers a structured work environment with clear career paths and extensive training opportunities.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking and leadership.
Reporting Structure: The Paid Search Regional Lead will likely report directly to the Global Paid Search Manager or a similar role.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for collaboration with global teams.
Growth Opportunities:
- Progression to a global leadership role within the Paid Search team
- Expansion into other digital marketing channels or management roles
- Potential relocation to other regions or countries for career advancement
ASSUMPTION: Given Dell Technologies' global presence and diverse business units, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Dell Technologies' Warsaw office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): One Dell Way, Round Rock, Texas 78682, US (global headquarters); Warsaw, Mazowieckie, Poland (local office)
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a vibrant cultural scene and a growing tech industry
- The city offers a high quality of life, with affordable living costs compared to other European capitals
- Warsaw is well-connected by public transportation, with easy access to the city center and other major districts
Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:00 PM. Flexible working arrangements may be available for certain roles or projects.
ASSUMPTION: The work environment at Dell Technologies' Warsaw office is likely to be dynamic, collaborative, and focused on driving results through teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the global Paid Search team lead or a similar role
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Technical expertise in paid search media planning and buying
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of regional paid search strategies and market trends
- Showcase your leadership experience and ability to manage budgets and teams
ATS Keywords: Paid Search, Regional Lead, Media Planning, Media Buying, SA360, Google Ads, Bing Ads, Leadership, Budget Management, Team Management, Collaboration
ASSUMPTION: The application process at Dell Technologies is likely to be competitive and thorough, with a strong focus on cultural fit and technical expertise.
🛠️ Tools & Technologies
- SA360
- Google Ads
- Bing Ads
- Other relevant paid search and marketing tools (e.g., Google Analytics, Google Tag Manager, etc.)
ASSUMPTION: Candidates should have a strong working knowledge of industry-standard paid search tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Progress
- Inclusion
- Customer-centricity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Dell Technologies' values in your daily work?
- Can you provide an example of a time when you successfully led a team through a significant change or challenge?
- How do you stay up-to-date with the latest trends and best practices in paid search marketing?
ASSUMPTION: Dell Technologies values candidates who are passionate about driving progress, fostering inclusion, and putting customers at the center of everything they do.
⚠️ Potential Challenges
- Managing regional budgets and maximizing ROI in a competitive market
- Collaborating effectively with global teams across different time zones
- Adapting to changes in market trends and customer behavior
- Balancing strategic planning with hands-on campaign management
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong leader who can thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses specifically on paid search strategies and campaigns
- In the competitive computer hardware manufacturing industry, successful paid search strategies are crucial for driving market share and revenue growth
- Career progression in this role could lead to global leadership positions within the Paid Search team or expansion into other digital marketing channels
ASSUMPTION: While this role shares similarities with other regional marketing positions, its focus on paid search strategies and campaigns sets it apart and presents unique opportunities for growth and development.
📝 Sample Projects
- Developing and executing a regional paid search strategy to support a major product launch
- Optimizing campaign performance and maximizing ROI through A/B testing and data analysis
- Collaborating with global teams to ensure consistent branding and messaging across regional paid search campaigns
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Paid Search Regional Lead role, requiring a strong blend of leadership, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global paid search strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other regional leads and global stakeholders?
- What are the most significant challenges facing the paid search team in the region, and how can this role address them?
- How does Dell Technologies support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past paid search campaigns and their outcomes to discuss during the interview
- Research Dell Technologies' company values and be prepared to discuss how you embody them in your daily work
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
