Paid Search (SEA) Consultant

📌 Core Information

🔹 Job Title: Paid Search (SEA) Consultant

🔹 Company: DEPT®

🔹 Location: Rotterdam, Amsterdam, Veenendaal, Zwolle, Maastricht

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective paid search strategies
• Managing multi-market paid search and shopping campaigns
• Conducting keyword research and analysis
• Leveraging automation and AI for campaign optimization
• Collaborating with cross-functional teams to meet client objectives

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and client communication skills. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement effective paid search strategies that align with client objectives and target audience

✅ Manage multi-market paid search and shopping campaigns for clients

✅ Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimization

✅ Lean into automation and use of data within campaigns, including utilizing AI to improve performance

✅ Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads

✅ Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement

✅ Stay up-to-date with industry trends and best practices in paid search advertising

✅ Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals

✅ Stay informed about changes in search engine algorithms and adjust strategies accordingly

✅ Ability to work collaboratively in a fast-paced, deadline-driven environment

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the client and the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of solid experience in creating, managing, and optimizing paid search and shopping campaigns, preferably within a digital agency or similar environment

Required Skills:

• Proven track record of driving results and optimizing campaigns to meet client objectives
• Excellent analytical skills and ability to interpret data to drive campaign optimization
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders
• Fluency in English and Dutch (spoken and written)

Preferred Skills:

• Experience with Google Ads and Bing Ads platforms
• Knowledge of marketing automation tools
• Familiarity with AI and machine learning concepts

ASSUMPTION: While not explicitly stated, having experience with Google Analytics and other data analysis tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on industry standards for a mid-level Paid Search Consultant in the Netherlands)

Benefits:

• Health Contribution
• Gym Discounts
• Wellness Discounts
• Healthy Lunches
• Discount on Lease Bike
• NS Business Card
• Flexible Working Policy (2-3 days from the office)
• Learning Opportunities (DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs)

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Paid Search Consultant in the Netherlands. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands. They specialize in digital craftsmanship, campaign management, social media, data-driven marketing, and more.

Company Size: DEPT® has 4,308 employees globally, making it a large organization where employees can expect a structured environment with ample opportunities for growth and collaboration.

Founded: DEPT® was founded in 2015 and has since grown into a global agency with offices across 30+ locations on 5 continents.

Company Description:

• DEPT® is a new model of agency, with a deep skillset in tech and marketing
• Their culture is 'big enough to cope and small enough to care,' allowing them to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency
• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021

Company Specialties:

• Digital Craftsmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organization
• UX
• Agency
• Content
• Digital Products
• AI

Company Website: https://www.deptagency.com/

ASSUMPTION: DEPT® works with a diverse range of clients, from global brands to local businesses, and offers a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or management positions.

Reporting Structure: The Paid Search (SEA) Consultant will report directly to the Head of Paid Search or a similar role within the Creative and Media team.

Work Arrangement: This role is based in Rotterdam and Amsterdam, with a hybrid working policy of 2-3 days from the office.

Growth Opportunities:

• Progression into senior roles or management positions within the Paid Search team or other departments
• Expanding skills and expertise through DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
• Gaining experience working with a diverse range of clients and industries

ASSUMPTION: DEPT® offers a supportive and collaborative work environment that encourages professional development and growth.

🌍 Location & Work Environment

Office Type: DEPT®'s offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): Rotterdam, Amsterdam, Veenendaal, Zwolle, Maastricht

Geographic Context:

• The Netherlands is a small, densely populated country in Western Europe with a strong economy and a high standard of living
• Rotterdam and Amsterdam are major cities with vibrant cultural scenes, diverse communities, and ample job opportunities
• The cost of living in the Netherlands is generally higher than in other European countries, with higher salaries to match

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid working policy

ASSUMPTION: The Netherlands offers a high quality of life, with excellent healthcare, education, and infrastructure. However, the cost of living and competition for jobs may be higher than in other countries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Paid Search or a similar role
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Paid search knowledge and experience
• Data analysis and interpretation skills
• Communication and presentation skills
• Client management and consulting skills
• Cultural fit and alignment with DEPT®'s values

Application Tips:

• Highlight your relevant paid search experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and DEPT®'s values
• Prepare for interview questions that assess your technical skills, data analysis, and communication abilities
• Research DEPT®'s clients and industry trends to show your enthusiasm and preparation
• Be ready to discuss your approach to campaign optimization, data-driven decision-making, and client management

ATS Keywords: Paid Search, SEA, Google Ads, Bing Ads, Campaign Management, Keyword Research, Data Analysis, Communication, Strategic Planning, Analytical Thinking, Problem Solving, Collaboration, Automation, Performance Optimization, Client Consulting, Creativity, Curiosity

ASSUMPTION: DEPT® uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Data analysis tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary based on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Curious: Continuously learning and exploring new opportunities
• Caring: Investing in our people, our clients, and our communities
• Collaborative: Working together to achieve exceptional results
• Ambitious: Striving for excellence in all that we do

Work Style:

• Agile and adaptable, able to work in a fast-paced, dynamic environment
• Collaborative and team-oriented, with strong communication skills
• Analytical and data-driven, with a focus on continuous improvement
• Creative and innovative, with a passion for pushing boundaries
• Client-focused and results-driven, with a commitment to delivering exceptional service

Self-Assessment Questions:

• How do your personal values align with DEPT®'s company values?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
• How do you approach working collaboratively with cross-functional teams, and can you share an example of a successful team project you've worked on?

ASSUMPTION: DEPT® places a strong emphasis on cultural fit and values alignment, and candidates who demonstrate a clear understanding and commitment to these principles will have a better chance of success.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously may require strong organizational skills and time management
• Keeping up-to-date with industry trends and algorithm changes may require continuous learning and adaptation
• Working in a fast-paced, dynamic environment may be challenging for those who prefer a more structured or predictable work environment
• Competition for roles and promotions may be high, given DEPT®'s strong growth and success

ASSUMPTION: DEPT® offers a supportive and collaborative work environment that encourages professional development and growth. However, the fast-paced nature of the industry and the company's rapid growth may present unique challenges for some individuals.

📈 Similar Roles Comparison

• Paid Search (SEA) Consultant vs. PPC Specialist: Both roles focus on paid search advertising, but the Consultant role places a greater emphasis on strategic planning, client consulting, and campaign optimization, while the PPC Specialist role may be more focused on day-to-day campaign management and execution.
• Paid Search (SEA) Consultant vs. Digital Marketing Specialist: The Consultant role is more specialized in paid search advertising, while the Digital Marketing Specialist role may encompass a broader range of digital marketing channels and tactics. The Consultant role may require deeper expertise in paid search, but the Specialist role may offer more opportunities for exposure to various aspects of digital marketing.
• Paid Search (SEA) Consultant vs. Marketing Manager: The Consultant role is more focused on tactical execution and optimization, while the Marketing Manager role involves strategic planning, budget allocation, and team management. The Manager role may offer more opportunities for leadership and decision-making, while the Consultant role may provide more opportunities for hands-on campaign management and optimization.

ASSUMPTION: The specific responsibilities and requirements of each role may vary based on the organization and its unique needs.

📝 Sample Projects

• Developing and implementing a comprehensive paid search strategy for a global e-commerce client, including keyword research, campaign optimization, and regular performance reporting
• Managing multi-market paid search campaigns for a leading software company, with a focus on maximizing ROI and minimizing wasteful spending
• Conducting a thorough audit of an existing paid search account for a local retail client, identifying opportunities for improvement and implementing changes to drive better performance

ASSUMPTION: The specific projects and campaigns that a Paid Search (SEA) Consultant may work on will vary based on the client, industry, and project requirements.

❓ Key Questions to Ask During Interview

• Can you describe the typical team structure for the Paid Search team, and how does this role fit into the broader organization?
• How does DEPT® approach client management and consulting, and what are the expectations for this role in terms of client communication and collaboration?
• Can you provide an example of a successful paid search campaign that DEPT® has executed, and what were the key challenges and learnings from that project?
• How does DEPT® support the professional development and growth of its employees, particularly in the area of paid search and digital marketing?
• What are the most important qualities and skills for success in this role, and how does DEPT® evaluate candidates for these qualities during the interview process?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant paid search experience and achievements
• Prepare for interview questions that assess your technical skills, data analysis, and communication abilities
• Research DEPT®'s clients and industry trends to show your enthusiasm and preparation
• Be ready to discuss your approach to campaign optimization, data-driven decision-making, and client management
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.