📌 Core Information
🔹 Job Title: Paid Search, Senior Associate
🔹 Company: DEPT®
🔹 Location: Mar del Plata, Buenos Aires, Argentina
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing paid search campaigns and ensuring client success
- Mastering best practices and expanding skill set in paid search
- Collaborating with cross-functional teams and contributing to strategic decks
- Working in a dynamic, international environment with a pioneering spirit
ASSUMPTION: This role requires a strong foundation in paid search execution and analytical skills, with the ability to learn and grow in the position.
📋 Key Responsibilities
✅ Manage paid search campaigns, including campaign builds, daily monitoring, reporting, and bidding
✅ Collaborate with team members abroad and attend search-specific training sessions
✅ Assist managers with inputs for critical decks and tactical plans
✅ Maintain high-level independence, curiosity, and a desire to grow responsibilities and skill set
ASSUMPTION: The role requires a proactive approach to problem-solving and a strong commitment to client success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Minimum of 2 years of hands-on paid search experience, with a focus on Google Ads
Required Skills:
- Proficient in Excel, with advanced functions and formulas
- Strong analytical and reporting skills
- Proficient in paid search execution, including campaign builds, daily monitoring, and bidding
- Fluency in English, with excellent written and verbal communication skills
Preferred Skills:
- Experience with smart bidding and manual bidding methodologies
- Knowledge of audience strategy and persona development
- Familiarity with Google Ads and other paid search platforms
ASSUMPTION: Candidates should have a strong foundation in paid search execution and analytical skills, with the ability to learn and grow in the position.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 200,000 per month (based on experience level and industry standards)
Benefits:
- Premium healthcare through OSDE for the employee and their immediate family members
- NUBI prepaid card with a monthly allowance for grocery purchases
- Monthly reimbursements for Wi-Fi/electricity expenses
- Monthly reimbursements for training/English classes
- 100% covered “Plant Total” membership at Sportclub
- Flexible vacation policy
Working Hours: Full-time (40 hours per week), with approximately 1-2 days per week required in the office
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level roles in paid search marketing in Argentina.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® operates in the advertising services industry, focusing on digital marketing, technology, and creativity to create integrated end-to-end digital experiences for brands.
Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.
Founded: DEPT® was founded in 2006 and has since grown into a leading technology and marketing services company.
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
- The company is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
- DEPT® invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a well-established company with a strong reputation in the industry, offering a dynamic and international work environment.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: The Senior Associate reports directly to the Paid Media Manager.
Work Arrangement: This role operates on a hybrid work arrangement, with approximately 1-2 days per week required in the office.
Growth Opportunities:
- Expanding skill set in paid search strategy and audience strategy
- Advancing to a Paid Media Manager role or other leadership positions within the company
- Contributing to strategic decks and tactical plans for clients
ASSUMPTION: The role offers significant growth opportunities for candidates looking to advance their careers in paid search marketing.
🌍 Location & Work Environment
Office Type: DEPT®'s office in Mar del Plata is fully equipped with refreshments and great common spaces.
Office Location(s): Diagonal Pueyrredón 2970, Buenos Aires, Mar del Plata 7600, Argentina
Geographic Context:
- Mar del Plata is a coastal city in the Buenos Aires province of Argentina, known for its beaches and tourism industry.
- The city offers a mix of urban and coastal living, with a population of approximately 600,000 people.
- Mar del Plata has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week), with approximately 1-2 days per week required in the office
ASSUMPTION: Mar del Plata offers a pleasant work-life balance, with a combination of urban and coastal living, and a mild climate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth interview with the Paid Media Manager and/or other team members
- Final interview with the Head of Paid Media or another senior leader
- Background check and offer
Key Assessment Areas:
- Paid search knowledge and experience
- Analytical and reporting skills
- Communication skills (both written and verbal)
- Problem-solving abilities
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to paid search campaigns and problem-solving
- Research DEPT®'s company culture and values to demonstrate your fit for the organization
ATS Keywords: Paid Search, Google Ads, Campaign Builds, Daily Monitoring, Reporting, Bidding, Audience Strategy, Time Management, Communication Skills, Problem Solving, Client Success
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Google Ads
- Excel
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google BigQuery
- Google Optimize
- Google Merchant Center
ASSUMPTION: The tools and technologies listed are commonly used in paid search marketing and may vary depending on the specific needs of the role and the client.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curious: Investing in innovation and continuous learning
- Self-driven: Taking initiative and responsibility for personal growth and success
- Collaborative: Working together to achieve common goals and deliver exceptional results
- Boutique: Maintaining a personal touch and agility in a global organization
Work Style:
- Dynamic and international work environment
- Pioneering spirit and commitment to innovation
- Collaborative and team-oriented approach
- Strong focus on client success and problem-solving
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you align with DEPT®'s value of being pioneering and curious in your approach to paid search marketing?
- How do you ensure effective communication and collaboration with team members abroad in a hybrid work environment?
- How do you balance workload and prioritize tasks based on impact and urgency in a dynamic work environment?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with DEPT®'s values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple paid search campaigns simultaneously, requiring strong organizational skills and time management
- Adapting to changes in client priorities and market trends, demanding flexibility and adaptability
- Working with team members abroad, necessitating effective communication and collaboration skills
- Balancing workload and meeting project deadlines, requiring strong time management and prioritization skills
ASSUMPTION: The role may present challenges related to workload management, adaptability, and effective communication in a hybrid work environment.
📈 Similar Roles Comparison
- Paid Search Specialist: Focuses on day-to-day campaign management and optimization, with less emphasis on strategic planning and client success
- Paid Media Manager: Oversees a team of paid search specialists and contributes to strategic planning and client success, with more responsibility for team leadership and management
- Paid Search Strategist: Develops and implements paid search strategies, with a focus on audience targeting, keyword research, and campaign optimization, requiring a strong analytical and strategic mindset
ASSUMPTION: The role of Paid Search Senior Associate is a unique blend of campaign management, strategic planning, and client success, offering a distinct career path within the paid search marketing field.
📝 Sample Projects
- Developing and executing a paid search campaign for a new product launch, including keyword research, ad creation, and bidding strategy
- Analyzing campaign performance data and optimizing campaigns to improve click-through rates and conversion rates
- Collaborating with cross-functional teams to create and implement a comprehensive digital marketing strategy for a client
ASSUMPTION: Sample projects may vary depending on the specific needs of the client and the campaign, but should demonstrate the candidate's ability to manage paid search campaigns and contribute to client success.
❓ Key Questions to Ask During Interview
- How does DEPT® support the professional development of its employees in paid search marketing?
- What are the most challenging aspects of managing paid search campaigns for DEPT®'s clients, and how can I best prepare to address them?
- How does DEPT® foster a collaborative and dynamic work environment, particularly in a hybrid setting?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to meet them?
- How does DEPT® measure the success of its paid search campaigns, and what key performance indicators (KPIs) should I focus on?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to client success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to paid search campaigns and problem-solving
- Research DEPT®'s company culture and values to demonstrate your fit for the organization
- Follow up with the HR team within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
