📌 Core Information
🔹 Job Title: Paid Search Senior Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing high-impact Paid Search campaigns with monthly budgets exceeding $75K
- Utilizing competitive reporting tools for strategic insights
- Collaborating with cross-functional teams and mentoring junior team members
- Communicating insights and recommendations to clients
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will have a proven track record in Paid Search and be comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Plan, design, and execute Paid Search campaigns, handling campaign launches, management, budget allocation, bid management, and A/B testing.
✅ Utilize reporting, analytics, and trend tools to track campaign performance and make data-driven decisions.
✅ Monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis.
✅ Collaborate effectively across disciplines and mentor junior team members.
✅ Communicate insights and findings derived from campaign performance to clients, as well as strategic recommendations.
ASSUMPTION: The responsibilities listed are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-5 years of experience in executing and managing high-impact Paid Search campaigns or related digital advertising roles
Required Skills:
- Proven track record of executing successful campaigns with monthly budgets exceeding $75K
- Experience utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights
- Google Ads Search Certifications
- Proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai)
- Proficient in leveraging Google Analytics
- Advanced computer skills including Microsoft Excel & PowerPoint
- Excellent communication and interpersonal skills
- Ability to multitask, prioritize, and manage time effectively
Preferred Skills:
- Additional certifications in digital marketing or advertising
- Experience working in a remote or hybrid environment
ASSUMPTION: While the job listing does not specify preferred qualifications, additional certifications and remote work experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Specialist role in Mexico City, the estimated salary range is MXN 120,000 - 180,000 per month. This range is inclusive of base salary and any performance-based bonuses.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time position with flexible hours and a remote-friendly work environment.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti operates in the Advertising Services industry, focusing on performance marketing across various channels, including TV & Audio, Google, Meta, and Amazon.
Company Size: Tinuiti has 1,001-5,000 employees, making it a mid-sized to large company. This size offers opportunities for career growth and exposure to diverse projects while maintaining a structured work environment.
Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent performance marketing firm in the US.
Company Description:
- Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most.
- The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point.
- Tinuiti’s product-led approach gives brands an edge in – and across – every channel, driving meaningful, measurable business outcomes for brands.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on performance marketing and data-driven decision-making creates an environment that values analytical skills and strategic thinking.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating that the ideal candidate will have a strong foundation in Paid Search and be ready to take on more strategic responsibilities.
Reporting Structure: The Paid Search Senior Specialist will report directly to the Paid Search Manager and work closely with cross-functional teams, including Organic Search, Paid Social, and Client Services.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from one of Tinuiti's offices located across the US and Mexico.
Growth Opportunities:
- Mentoring and training junior team members
- Expanding skills and expertise in other advertising channels
- Advancing to a management or leadership role within the Paid Search team
ASSUMPTION: Tinuiti's focus on employee growth and development creates opportunities for candidates to expand their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Tinuiti has multiple offices across the US and Mexico, with the option for employees to work remotely or from one of their locations.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse dining options.
- The city has a subtropical highland climate, with mild winters and warm summers.
- Mexico City is known for its rich history, with numerous museums, historic sites, and architectural landmarks.
Work Schedule: Full-time position with flexible hours and a remote-friendly work environment.
ASSUMPTION: The remote-friendly work environment at Tinuiti offers candidates the flexibility to balance their personal and professional lives while maintaining a strong work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Paid Search Manager and/or other team members
Key Assessment Areas:
- Technical skills in Paid Search and relevant tools
- Data analysis and interpretation abilities
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in Paid Search campaign management
- Tailor your resume to emphasize skills and qualifications mentioned in the job description
- Prepare a portfolio or case study showcasing your Paid Search campaign strategy and results
- Research Tinuiti's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Paid Search, Campaign Management, Google Ads, Google Analytics, Budget Allocation, Bid Management, A/B Testing, Reporting, Analytics, Strategic Thinking, Client Communication, Mentoring, Cross-Functional Teams
ASSUMPTION: Tinuiti's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Search Ads 360 or Skai
- Competitive reporting tools (SpyFu, Adthena, Auction Insights)
- Microsoft Excel & PowerPoint
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and may include additional platforms and software.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated an ability to unleash greatness in your previous roles?
- Can you provide an example of a time when you never stopped learning and how it impacted your career growth?
- How do you ignite your passion for your work, and how does it translate into your performance?
- How do you practice thankful living in your personal and professional life?
- Can you share an instance where you inspired innovation and change in your previous role?
ASSUMPTION: Tinuiti's company values and work style create an environment that prioritizes continuous learning, collaboration, and innovation, making it an ideal fit for candidates who thrive in dynamic and fast-paced settings.
⚠️ Potential Challenges
- Managing multiple high-impact Paid Search campaigns simultaneously
- Adapting to changes in the digital advertising landscape and industry trends
- Balancing strategic thinking with day-to-day campaign management tasks
- Communicating complex data-driven insights to non-technical stakeholders
ASSUMPTION: The Paid Search Senior Specialist role presents unique challenges that require a strong balance of technical skills, strategic thinking, and excellent communication abilities.
📈 Similar Roles Comparison
- Paid Search Manager: Responsible for overseeing the Paid Search team and providing strategic direction, whereas the Senior Specialist focuses on day-to-day campaign management and optimization.
- Paid Social Specialist: While both roles involve managing paid advertising campaigns, the Paid Search Specialist focuses on search engine platforms, while the Paid Social Specialist works with social media advertising platforms.
- Career Path: The Paid Search Senior Specialist role is a stepping stone to becoming a Paid Search Manager or moving into a more specialized role within the Paid Search team, such as a Paid Search Strategist or Paid Search Technical Specialist.
ASSUMPTION: Understanding the differences between similar roles and career paths within the Paid Search team can help candidates make informed decisions about their career growth and development at Tinuiti.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy for a new client, including keyword research, ad copy creation, and landing page optimization
- Analyzing and optimizing an existing Paid Search campaign to improve performance and reduce costs, utilizing A/B testing and data-driven decision-making
- Creating and presenting a quarterly business review for a key client, highlighting campaign performance, trends, and strategic recommendations for the upcoming quarter
ASSUMPTION: The sample projects listed provide a snapshot of the types of initiatives a Paid Search Senior Specialist might work on at Tinuiti, showcasing the role's focus on strategic thinking, data analysis, and client communication.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Search team?
- How does Tinuiti support the professional development and growth of its employees?
- Can you provide an example of a time when the company's values guided a decision or initiative?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tinuiti approach work-life balance, especially for remote employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, emphasizing your expertise in Paid Search campaign management
- Prepare a cover letter that showcases your enthusiasm for the role and your alignment with Tinuiti's company values
- If applicable, create a portfolio or case study demonstrating your Paid Search campaign strategy and results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
