📌 Core Information
🔹 Job Title: Paid Search Senior Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Owning client communication and account management for multiple paid social clients
- Developing and executing full-funnel media strategies across various platforms
- Tracking and analyzing campaign performance to derive actionable insights
- Mentoring junior team members and staying updated on industry trends
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills. It's ideal for someone with proven experience in paid social advertising and a passion for staying current with industry developments.
📋 Key Responsibilities
✅ Client Communication: Serve as the primary point of contact for clients, cultivating strong working relationships through regular communication.
✅ Account Ownership: Manage multiple paid social client relationships end-to-end, including strategy, execution, and reporting, with limited supervision.
✅ Media Strategy: Develop and own paid social strategy, collaborating with the team to determine the best platforms, attribution models, measurement strategies, and creative approaches.
✅ Task Prioritization and Performance Tracking: Effectively prioritize tasks, track campaign results, and participate in weekly client calls to discuss performance and data analysis.
✅ Industry Expertise: Proactively educate oneself on industry findings and mentor junior team members through training and delegation.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple clients and projects simultaneously. Strong organizational skills and the capacity to adapt to changing priorities are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
Experience: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
Required Skills:
- Proven experience in media planning across Meta, TikTok, Reddit, Snapchat, and Pinterest
- Strong analytical skills to interpret campaign data and derive actionable insights
- Excellent communication skills to collaborate with cross-functional teams and present campaign performance reports to stakeholders
- Ability to multitask, prioritize workload effectively, and meet deadlines in a dynamic environment
- Demonstrated ability to adapt to changes in social media platforms and algorithms
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
Preferred Skills:
- Familiarity with LinkedIn and X
ASSUMPTION: Candidates should have a solid foundation in paid social advertising and be comfortable working independently. Strong analytical and communication skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Mexico City typically falls between MXN 70,000 - 120,000 per month, depending on experience and qualifications. This estimate is based on industry standards and may vary.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Tinuiti offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti operates in the competitive advertising services industry, focusing on performance marketing across various channels, including TV & Audio, Google, Meta, and Amazon.
Company Size: Tinuiti is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent performance marketing firm in the US.
Company Description:
- Tinuiti is the largest independent full-funnel performance marketing agency in the US
- The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure
- Tinuiti delivers unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's size and industry position offer applicants a dynamic work environment with opportunities to work on high-profile campaigns and collaborate with experienced professionals.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating significant experience and expertise in paid social advertising.
Reporting Structure: The Paid Search Senior Specialist reports directly to the Paid Social Manager and works closely with the broader paid social team and other departments, such as data and analytics.
Work Arrangement: This role is based in Mexico City, with the possibility of remote work for some aspects of the job. The work arrangement is full-time, with typical office hours.
Growth Opportunities:
- Progression to a management or leadership role within the paid social team
- Expansion into other areas of performance marketing, such as search or commerce
- Cross-functional collaboration and learning opportunities within Tinuiti's diverse service offerings
ASSUMPTION: This role offers ample opportunities for professional growth and development within Tinuiti's expansive performance marketing ecosystem.
🌍 Location & Work Environment
Office Type: Tinuiti's Mexico City office is a collaborative, modern workspace designed to foster creativity and productivity.
Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Headquarters); 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options
- The city's cost of living is generally lower than in major US cities, with affordable housing and dining options
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: Tinuiti's office environment encourages collaboration and innovation, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Phone or video interview with the hiring manager
- Final interview with the team
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience in paid social advertising
- Communication and presentation skills
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with Tinuiti's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Tinuiti's business and the role's requirements in your application materials
- Showcase your passion for paid social advertising and commitment to staying current with industry trends
ATS Keywords: Paid Social, Media Planning, Campaign Strategy, Performance Tracking, Client Communication, Account Ownership, Industry Expertise, Analytical Skills, Communication Skills, Multitasking, Adaptability, Web Analytics, Spreadsheet Software, Microsoft Excel, Google Analytics
ASSUMPTION: Tinuiti's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values. Applicants should be prepared to discuss their experience and thought processes in detail.
🛠️ Tools & Technologies
- Microsoft Excel, PowerPoint, and Google Slides
- Google Sheets
- Google Analytics
- Social media advertising platforms (Meta, TikTok, Reddit, Snapchat, Pinterest, LinkedIn, X)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Applicants should be comfortable working with these platforms and eager to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Tinuiti encourages employees to take ownership of their roles and continuously seek opportunities for growth and improvement
- Never Stop Learning: The company fosters a culture of curiosity and continuous learning, with regular training and development opportunities
- Ignite Your Passion: Tinuiti values employees who are passionate about their work and committed to driving results for clients
- Thankful Living: The company promotes a positive, grateful attitude and encourages employees to celebrate their successes and learn from their challenges
- Inspire Innovation & Change: Tinuiti encourages employees to think creatively and challenge the status quo to drive innovation and change in the marketing industry
Work Style:
- Collaborative: Tinuiti values teamwork and encourages employees to collaborate with one another to achieve common goals
- Dynamic: The company operates in a fast-paced, ever-changing industry and values employees who can adapt to change and thrive in a dynamic environment
- Results-driven: Tinuiti is focused on delivering measurable results for clients and values employees who are committed to driving success
Self-Assessment Questions:
- Do you align with Tinuiti's core values, and how have you demonstrated these values in your previous roles?
- How do you stay current with industry trends and adapt to changes in social media platforms and algorithms?
- Describe your preferred work style and how it aligns with Tinuiti's collaborative, dynamic, and results-driven culture
ASSUMPTION: Applicants should carefully consider Tinuiti's core values and work style when evaluating their fit for this role. Alignment with the company's culture is crucial for success and job satisfaction.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously may require strong organizational skills and time management
- Keeping up with industry trends and changes in social media platforms may demand continuous learning and adaptation
- Working in a fast-paced, dynamic environment may present challenges for those who prefer a more structured or predictable work environment
- Mexico City's cost of living may be higher than in other cities in Mexico, depending on the candidate's lifestyle and preferences
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and consider how their skills and preferences align with these factors.
📈 Similar Roles Comparison
- Compared to related roles, such as Paid Social Specialist or Media Planner, this role requires more experience and offers greater responsibility and autonomy
- In the broader advertising services industry, Tinuiti's focus on performance marketing and data-driven decision-making sets it apart from traditional advertising agencies
- Career progression in this role may lead to management or leadership positions within Tinuiti's paid social team or expansion into other areas of performance marketing
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to related positions in the industry when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing and executing a full-funnel media strategy for a major retail client, driving measurable results across multiple social media platforms
- Collaborating with the data and analytics team to create custom reports and dashboards, providing actionable insights to optimize campaign performance
- Managing a team of junior paid social specialists, providing mentorship and guidance to support their professional development
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth in this role, demonstrating the diverse skill set required for success.
❓ Key Questions to Ask During Interview
- How does Tinuiti support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tinuiti foster collaboration and communication among its teams, both locally and globally?
- What are the most rewarding aspects of working at Tinuiti, according to current employees?
- How does Tinuiti approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the applicant's interest in the role and commitment to making an informed decision about their career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for paid social advertising and commitment to staying current with industry trends
- Prepare for interviews by researching Tinuiti's business, the role's requirements, and the company's core values
- If selected for an interview, be ready to discuss your experience and thought processes in detail, demonstrating your technical skills and cultural fit
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
