Paid Search Senior Strategist

📌 Core Information

🔹 Job Title: Paid Search Senior Strategist

🔹 Company: Tinuiti

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Managing substantial monthly campaign budgets ($250K+) for Paid Search
• Optimizing campaigns for ROI and driving growth
• Collaborating with cross-functional teams to foster holistic search performance
• Mentoring junior team members and fostering their growth
• Communicating effectively with clients and managing their expectations

ASSUMPTION: This role requires a high level of expertise and experience in Paid Search to effectively manage substantial budgets and drive campaign performance.

📋 Key Responsibilities

✅ Campaign Management: Efficiently oversee campaign lifecycles, ensuring successful launches and optimization for ROI. Consistently seek out and pursue opportunities for innovation and growth.

✅ Performance Tracking & Optimization: Effectively forecast, advise, and manage substantial budgets, and optimize bids for efficient campaign performance.

✅ Data Analysis & Reporting: Interpret diverse data to make data-driven decisions, optimizing campaigns.

✅ Collaboration: Effectively communicate insights across disciplines, fostering holistic search performance. Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while “managing up” as necessary.

✅ Client Communication: Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

ASSUMPTION: This role requires strong analytical, communication, and leadership skills to effectively manage campaigns, collaborate with teams, and communicate with clients.

🎯 Required Qualifications

Education: Not specified (Assumed relevant Bachelor's degree or equivalent experience)

Experience: 7-10 years of experience in Paid Search with a proven track record in managing substantial monthly campaign budgets ($250K+)

Required Skills:

• Proficient in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights
• Possession of Google Ads Search Certification
• Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai)
• Practical experience and proficiency in leveraging Google Analytics
• Advanced computer skills including Microsoft Excel & PowerPoint
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience managing and overseeing campaign types beyond Paid Search, including PMAX
• Additional relevant certifications (Google Display, Video, App, Shopping)

ASSUMPTION: While not explicitly stated, a relevant Bachelor's degree or equivalent experience is assumed. The required skills listed are crucial for success in this role and reflect the high level of experience needed.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 (Including RevShare and annual performance bonus)

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (401k match up to 4% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range provided is inclusive of the RevShare and annual performance bonus. The benefits listed are comprehensive and reflect the company's commitment to employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees.

Company Size: 1,001-5,000 employees (Large enterprise with significant resources and opportunities for growth)

Founded: 2004 (Established company with a proven track record)

Company Description:

• Tinuiti is committed to growing happiness for clients, customers, people, and partners
• The company values include Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change
• Tinuiti supports 100% remote work for this role, fostering a flexible and inclusive work environment

Company Specialties:

• Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's large size and extensive resources provide ample opportunities for growth and development. The company's commitment to remote work and flexible scheduling reflects its commitment to employee well-being and work-life balance.

📊 Role Analysis

Career Level: Senior level role with significant responsibility and leadership opportunities

Reporting Structure: This role may have direct reports and collaborate with various teams, including cross-functional teams

Work Arrangement: 100% remote with flexible scheduling

Growth Opportunities:

• Mentoring and developing junior team members
• Expanding skills and expertise in additional campaign types (e.g., PMAX)
• Advancing to a leadership or management role within the company

ASSUMPTION: This role offers significant opportunities for growth and development, both in terms of skill-building and career advancement.

🌍 Location & Work Environment

Office Type: Not applicable (100% remote)

Office Location(s): Not applicable (100% remote)

Geographic Context:

• United States (Remote work allows for flexibility in location)

Work Schedule: Full-time with flexible scheduling

ASSUMPTION: The 100% remote work arrangement provides flexibility and work-life balance, while the United States location offers access to a large talent pool and diverse client base.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the team
• Final interview with the director or manager

Key Assessment Areas:

• Paid Search expertise and experience
• Campaign management and optimization skills
• Communication and interpersonal skills
• Leadership and mentoring abilities

Application Tips:

• Highlight relevant experience and achievements in Paid Search
• Tailor your resume and cover letter to emphasize skills and qualifications relevant to this role
• Prepare for behavioral and situational interview questions related to campaign management, optimization, and leadership

ATS Keywords: Paid Search, Campaign Management, Optimization, Google Ads, Analytics, Budget Management, Communication, Interpersonal Skills, Leadership, Mentoring

ASSUMPTION: Tinuiti's interview process is designed to assess candidates' skills and fit for the role. Applicants should be prepared to discuss their Paid Search experience and demonstrate their ability to manage campaigns, optimize performance, and collaborate with teams.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Search Ads 360 or Skai
• Competitive reporting tools (e.g., SpyFu, Adthena, Auction Insights)
• Microsoft Excel & PowerPoint

ASSUMPTION: Proficiency in these tools is required for success in this role. Candidates should be prepared to discuss their experience with these tools and how they have used them to drive campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and growth
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Tinuiti's company values and work style?
• Are you comfortable working remotely and managing your time effectively?
• Do you have experience mentoring and developing junior team members?

ASSUMPTION: Candidates should assess their fit with Tinuiti's company values and work style, as well as their comfort with remote work and mentoring responsibilities.

⚠️ Potential Challenges

• Managing substantial monthly campaign budgets ($250K+) requires strong analytical and decision-making skills
• Collaborating with cross-functional teams may require effective communication and coordination
• Working remotely may require strong self-motivation and time management skills
• Managing client expectations may require strong communication and interpersonal skills

ASSUMPTION: These challenges reflect the high level of responsibility and leadership required for this role. Candidates should be prepared to discuss how they have overcome similar challenges in the past.

📈 Similar Roles Comparison

• This role is similar to other Paid Search Senior Strategist positions, but may require more experience and leadership responsibilities
• Tinuiti's large size and extensive resources may provide more opportunities for growth and development than smaller agencies
• This role may offer more leadership and mentoring opportunities than more junior-level positions

ASSUMPTION: Candidates should research similar roles and consider how their experience and skills align with the requirements of this position.

📝 Sample Projects

• Developing and implementing a comprehensive Paid Search strategy for a large-scale client
• Optimizing campaign performance for a diverse portfolio of clients across various industries
• Mentoring and developing junior team members to improve campaign performance and drive growth

ASSUMPTION: These sample projects reflect the high level of responsibility and leadership required for this role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Tinuiti support the professional development and growth of its employees?
• Can you provide an example of a successful Paid Search campaign managed by the team?
• How does Tinuiti approach collaboration and communication across disciplines and teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates understand the role, the team, and the company better, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in Paid Search, campaign management, and leadership
• Prepare for behavioral and situational interview questions related to Paid Search, campaign optimization, and team collaboration
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.