Paid Search & Social Manager (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Paid Search & Social Manager (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Overseeing and leading a collection of Paid Media accounts
• Serving as direct support to client contacts
• Creating and managing custom client strategies
• Communicating with clients and internal stakeholders
• Driving referrals via client relationships and professional network

ASSUMPTION: This role is client-facing and requires strong communication skills, strategic thinking, and a deep understanding of Paid Media channels.

📋 Key Responsibilities

✅ Oversee and lead a collection of Paid Media accounts

✅ Serve as direct support to client contacts

✅ Weekly communication with vendors and operational partners

✅ Drive referrals via client relationships and professional network

✅ Build strategies for clients each quarter

✅ Create, maintain, and optimize budgets for paid media campaigns

✅ Deeply understand client positioning and unique value propositions

✅ Confirm lead routing is accurate within a CRM

✅ Understand the value of Programmatic campaigns

✅ Execute and optimize PPC advertising campaigns across multiple platforms

ASSUMPTION: This role requires a strong understanding of Paid Media channels, campaign optimization, and client management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience working at a performance/digital marketing agency, specifically with B2B SaaS/tech clients

Required Skills:

• Deep expertise across paid search and paid social advertising campaigns
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising

ASSUMPTION: Candidates should have a strong background in Paid Media, with a focus on B2B SaaS/tech clients, and a proven track record of driving results.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a mid-senior level role in Toronto)

Benefits:

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support (Spring Health, Headspace)
• Physical health support (Gympass)
• Unlimited PTO, paid company holidays, birthday off, end-of-year recharge, paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual anniversary trip with peers and executive leadership

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in Toronto. The benefits package is comprehensive and supports the whole person.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2014 (11 years ago)

Company Description:

• Directive Consulting is a performance marketing agency specializing in B2B companies
• They use a proprietary methodology called Customer Generation to focus on SQLs and customers instead of traditional metrics like MQLs
• The company offers Paid Media, SEO/Content, CRO, and Video services to their clients

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a mid-size company with a focus on B2B performance marketing. They have a strong reputation in the industry and work with enterprise-level clients.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Associate Director

Work Arrangement: Remote (Canada) with the option to work from their state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to manage a team of Paid Media Strategists in the future
• Opportunities to work on larger, enterprise-level accounts
• Possibility to advance to a leadership role within the Paid Media team

ASSUMPTION: This role offers growth opportunities for the right candidate, with potential to advance to a leadership position within the Paid Media team.

🌍 Location & Work Environment

Office Type: Remote-first with state-of-the-art offices in Irvine, California

Office Location(s): Toronto, Ontario, Canada (Remote), Irvine, California, USA

Geographic Context:

• Toronto is the largest city in Canada and the capital of the province of Ontario
• The city is known for its diverse culture, vibrant arts scene, and numerous tech startups
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO

ASSUMPTION: This role offers a remote-first work environment with the option to work from the company's state-of-the-art offices in Irvine, California. The geographic context of Toronto provides a diverse and vibrant work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members
• Background check and reference check

Key Assessment Areas:

• Technical skills in Paid Media channels and campaign optimization
• Client management and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Directive's core values

Application Tips:

• Highlight relevant experience with B2B SaaS/tech clients and Paid Media campaigns
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and client management experience
• Research Directive Consulting's company culture and values to demonstrate your cultural fit

ATS Keywords: Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, B2B Marketing, SaaS Marketing, Campaign Optimization, Client Management, Strategic Thinking

ASSUMPTION: The interview process for this role will focus on technical skills, client management, and cultural fit. Applicants should highlight their relevant experience and be prepared to discuss their problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel
• Spring Health
• Headspace
• Gympass

ASSUMPTION: This role requires proficiency in Paid Media advertising platforms, analytics tools, and mental/physical health support platforms.

👔 Cultural Fit Considerations

Company Values:

• People First
• Customer Generation
• Performance-Driven
• Innovation
• Transparency
• Collaboration

Work Style:

• Remote-first with flexible hours and unlimited PTO
• Data-driven and results-oriented
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• How do you live the company value of 'People First' in your daily work?
• Describe a time when you had to adapt to a new tool or technology to improve your work. How did you approach this challenge?
• How do you ensure that your work aligns with the company's focus on 'Customer Generation'?

ASSUMPTION: Directive Consulting values a remote-first work environment, data-driven decision-making, and a strong focus on customer generation. Applicants should be able to demonstrate their alignment with these values and work styles.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously
• Balancing client expectations and internal team dynamics
• Keeping up with the latest trends and best practices in Paid Media
• Working remotely and maintaining productivity in a flexible work environment

ASSUMPTION: This role presents unique challenges related to client management, staying current in the Paid Media landscape, and maintaining productivity in a remote work environment.

📈 Similar Roles Comparison

• This role is similar to a Paid Media Manager or Paid Media Strategist position in an agency setting, but with a focus on B2B SaaS/tech clients
• Compared to other Paid Media roles, this position offers a unique focus on Customer Generation and a remote-first work environment
• Career progression in this role could lead to a leadership position within the Paid Media team or a broader marketing leadership role

ASSUMPTION: This role is similar to other Paid Media Manager or Paid Media Strategist positions, but with a unique focus on B2B SaaS/tech clients and a remote-first work environment.

📝 Sample Projects

• Developing and executing a comprehensive Paid Media strategy for an enterprise-level SaaS client
• Optimizing a PPC campaign for a mid-market B2B tech company to improve ROI and drive SQLs
• Managing a team of Paid Media Strategists to deliver results for multiple clients simultaneously

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the potential for team management and leadership.

❓ Key Questions to Ask During Interview

• How does Directive Consulting support the professional development of its Paid Media team members?
• Can you describe the team structure and dynamics within the Paid Media department?
• How does Directive Consulting measure the success of its Paid Media campaigns, and how does this align with the company's focus on Customer Generation?
• What opportunities are there for growth and advancement within the Paid Media team or the broader marketing organization?
• How does Directive Consulting foster a remote-first work environment, and what resources are available to support remote team members?

ASSUMPTION: These interview questions focus on professional development, team dynamics, performance measurement, growth opportunities, and remote work support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with B2B SaaS/tech clients and Paid Media campaigns
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and client management experience
• Research Directive Consulting's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.