Paid Search & Social Manager (Remote Mexico) - Future Opening

📌 Core Information

🔹 Job Title: Paid Search & Social Manager (Remote Mexico) - Future Opening

🔹 Company: Directive Consulting

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Leading a collection of Paid Media accounts and serving as direct support to client contacts
• Creating and managing custom client strategies and communicating with clients and internal stakeholders
• Driving referrals via client relationships and professional network
• Building strategies for clients each quarter and optimizing budgets for paid media campaigns
• Collaborating with cross-functional teams to ensure internal and client goals are achieved

ASSUMPTION: This role requires a balance of client management, strategic planning, and hands-on campaign optimization. Successful candidates will have a strong background in Paid Media, excellent communication skills, and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts

✅ Create and manage custom client strategies, communicating with clients and internal stakeholders on executing Paid Media deliverables

✅ Drive referrals via client relationships and professional network

✅ Build strategies for clients each quarter, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

✅ Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

✅ Deeply understand client positioning and unique value propositions

✅ Confirm lead routing is accurate within a CRM

✅ Understand the value of Programmatic campaigns

✅ Responsible for personal productivity and utilization

✅ Work directly with Associate Director to ensure internal and client goals are achieved

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Successful candidates will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience working at a performance/digital marketing agency, specifically with B2B SaaS/tech clients in an agency setting

Required Skills:

• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads, and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT (Opportunity Creation Time)
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Ability to organize, prioritize, and manage multiple projects simultaneously

Preferred Skills:

• Experience with Programmatic advertising
• Fluency in Spanish

ASSUMPTION: Successful candidates will have a strong background in Paid Media, excellent communication skills, and the ability to thrive in a fast-paced environment. Experience with B2B SaaS/tech clients is a must, as is a proven track record of driving results and meeting or exceeding client goals.

💰 Compensation & Benefits

Salary Range: $70,000 - $110,000 USD per year (based on experience and location)

Benefits:

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support through Spring Health and Headspace
• Gympass membership
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge (closed December 24 - January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual anniversary trip with peers and executive leadership

Working Hours: Full-time (40 hours per week) with the flexibility to work remotely from anywhere in Mexico

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level Paid Media Manager role in the marketing industry. Benefits are comprehensive and designed to support the whole person, both professionally and personally.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2014 (11 years ago)

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies
• They specialize in Customer Generation, a marketing methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs
• Their services include Paid Media, SEO/Content, CRO, and Video, creating comprehensive digital marketing strategies that allow their clients to hit their SQL targets every time

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a mid-size company with a strong focus on performance marketing for B2B companies. They have a global presence and a reputation for driving results for their clients.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Associate Director of Paid Media

Work Arrangement: Remote (Mexico) with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the Paid Media team
• Opportunity to work with a diverse range of B2B SaaS/tech clients and contribute to their success
• Chance to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers a unique opportunity to work remotely from Mexico while collaborating with a global team of marketing experts. Successful candidates will have the chance to grow both personally and professionally while making a significant impact on Directive's clients.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US (with the option to work remotely from anywhere in Mexico)

Geographic Context:

• Mexico is the 14th largest economy in the world, with a strong focus on technology and innovation
• The tech industry in Mexico is growing rapidly, with a strong demand for skilled marketing professionals
• Mexico City, the capital and largest city in Mexico, is a major hub for tech and innovation, with a vibrant startup ecosystem

Work Schedule: Full-time (40 hours per week) with the flexibility to work remotely from anywhere in Mexico

ASSUMPTION: This role offers the unique opportunity to work remotely from Mexico while collaborating with a global team of marketing experts. Successful candidates will have the chance to work in a dynamic, fast-paced environment while enjoying the benefits of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
• Skills assessment to evaluate technical proficiency in Paid Media and related tools
• Final interview with the Associate Director of Paid Media to discuss the role's fit within the team and company goals

Key Assessment Areas:

• Technical proficiency in Paid Media and related tools
• Strategic thinking and problem-solving skills
• Excellent communication and client management skills
• Cultural fit and alignment with Directive's core values

Application Tips:

• Tailor your resume and cover letter to highlight your experience with B2B SaaS/tech clients and your proficiency in Paid Media
• Be prepared to discuss your approach to campaign optimization, budget management, and client communication
• Demonstrate your understanding of Directive's unique approach to performance marketing and Customer Generation
• Showcase your ability to work independently and collaborate with cross-functional teams

ATS Keywords: Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, B2B Marketing, SaaS Marketing, Campaign Optimization, Budget Management, Client Management, Remote Work, Mexico

ASSUMPTION: The interview process for this role is designed to assess both technical proficiency and cultural fit. Successful candidates will have a strong background in Paid Media, excellent communication skills, and a passion for driving results for B2B SaaS/tech clients.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel
• Other analytics platforms

ASSUMPTION: This role requires proficiency in various Paid Media platforms and tools, as well as analytics platforms to make data-driven decisions and optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• People First
• Integrity
• Collaboration
• Continuous Learning
• Results-Driven

Work Style:

• Remote-first, with a strong focus on collaboration and communication
• Fast-paced and dynamic, with a focus on driving results for clients
• Data-driven and analytical, with a emphasis on continuous learning and improvement
• Team-oriented, with a strong emphasis on collaboration and support

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable working independently and collaborating with cross-functional teams?
• Do you have a strong background in Paid Media and a passion for driving results for B2B SaaS/tech clients?
• Are you comfortable working with a diverse range of clients and managing multiple projects simultaneously?
• Do you align with Directive's core values and work style?

ASSUMPTION: Successful candidates will be comfortable working remotely, thrive in a fast-paced environment, and align with Directive's core values and work style. They will have a strong background in Paid Media and a passion for driving results for B2B SaaS/tech clients.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously may be challenging for some candidates
• Working remotely may require strong self-motivation and time management skills
• Dealing with clients in different time zones may present scheduling challenges
• Keeping up with the latest trends and best practices in Paid Media may require continuous learning and adaptation

ASSUMPTION: This role may present unique challenges, such as managing multiple client accounts and projects simultaneously, working remotely, and dealing with clients in different time zones. Successful candidates will be comfortable working in a fast-paced, dynamic environment and have strong self-motivation and time management skills.

📈 Similar Roles Comparison

• This role is similar to a Paid Media Manager or Senior Paid Media Manager position in an agency setting, with a focus on B2B SaaS/tech clients
• Unlike other roles, this position requires proficiency in Spanish and the ability to work remotely from Mexico
• Career path comparison: This role may lead to advancement within the Paid Media team or a transition into a client-facing or leadership role

ASSUMPTION: This role is similar to a Paid Media Manager or Senior Paid Media Manager position in an agency setting, with a focus on B2B SaaS/tech clients. However, it requires proficiency in Spanish and the ability to work remotely from Mexico. Successful candidates will have the opportunity to grow both personally and professionally while making a significant impact on Directive's clients.

📝 Sample Projects

• Developing and executing a comprehensive Paid Media strategy for a mid-market B2B SaaS client, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
• Managing a budget of $50,000 per month for a large enterprise B2B SaaS client, optimizing spend across multiple channels to drive SQLs and revenue
• Collaborating with a cross-functional team to develop and execute a global ABM campaign for a Fortune 500 B2B tech client, targeting high-value accounts and driving pipeline generation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role. Successful candidates will have experience managing Paid Media campaigns, optimizing budgets, and collaborating with cross-functional teams to drive results for B2B SaaS/tech clients.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit within the Paid Media team and the company's overall goals?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Directive support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's expectations, challenges, and opportunities for growth. It will also demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with B2B SaaS/tech clients and your proficiency in Paid Media
• Prepare for your interview by researching Directive's unique approach to performance marketing and Customer Generation
• Showcase your ability to work independently and collaborate with cross-functional teams
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.