Paid Search Specialist

📌 Core Information

🔹 Job Title: Paid Search Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully-Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Google Ads campaigns across various platforms
• Analyzing data to improve campaign performance
• Collaborating with clients to develop tailored strategies
• Staying up-to-date with the latest trends and best practices in paid search and digital advertising

ASSUMPTION: This role requires a proactive, data-driven, and experienced digital marketer with a passion for paid search and paid media. The ideal candidate will have expertise in Google Ads, Google Analytics, and Google Tag Manager.

📋 Key Responsibilities

✅ Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube

✅ Implement and track conversions using Google Tag Manager

✅ Analyze and interpret data from Google Analytics to optimize campaign performance

✅ Work with clients to develop tailored strategies that align with their business objectives

✅ Create, monitor, and refine paid media strategies, ensuring maximum ROI

✅ Collaborate with other team members, including strategists and project managers, to execute campaigns smoothly

✅ Leverage A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance

✅ Occasionally support other paid media initiatives, including Meta (Facebook/Instagram) advertising, as needed

ASSUMPTION: The role involves a mix of technical skills, data analysis, and client-facing responsibilities. Strong communication skills and the ability to work independently are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube)

Required Skills:

• Expertise in Google Ads, Google Analytics, and Google Tag Manager
• Strong analytical skills with a data-driven approach to campaign optimization
• Ability to work on multiple campaigns simultaneously and manage competing priorities
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Meta (Facebook/Instagram) advertising campaigns
• Google Grants experience
• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads)
• Experience with conversion rate optimization and landing page testing

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. Candidates should be comfortable working in a remote, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 per month (based on experience and location)

Benefits:

• Fully-remote work arrangement
• Opportunity to work with a diverse range of clients
• Chance to grow and develop skills in a dynamic environment

Working Hours: 9 AM - 5 PM EST, with flexibility for team meetings and client calls

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role with remote work. Benefits are limited to the work arrangement and opportunities for professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on digital transformation and data-driven marketing solutions

Company Size: Small (11-50 employees), which offers a close-knit team environment and opportunities for growth

Founded: 2021, with a strong focus on bridging the global talent gap and helping international professionals shine on the US tech stage

Company Description:

• ProjectGrowth is a strategic consulting firm specializing in business growth, digital transformation, and data-driven marketing solutions
• The company partners with organizations to accelerate growth through tailored strategies, CRM automation (HubSpot), and optimized digital campaigns
• They believe in bridging the global talent gap and helping international professionals succeed in the US tech industry

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a growing company with a strong focus on international talent. They offer opportunities for professional growth and development in the digital marketing field.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Paid Search Specialist will report directly to the Marketing Manager or a similar role

Work Arrangement: Fully-Remote, with flexible hours and the opportunity to work from anywhere

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the company grows
• Chance to work with a diverse range of clients and gain experience in various industries
• Opportunity to develop skills in other areas of digital marketing, such as SEO or social media advertising

ASSUMPTION: This role offers opportunities for professional growth and development within the company. The fully-remote work arrangement provides flexibility and the chance to work with international clients.

🌍 Location & Work Environment

Office Type: Fully-Remote (Work from Home)

Office Location(s): Anywhere with a reliable internet connection

Geographic Context:

• The role can be performed from anywhere, allowing for a high degree of flexibility and work-life balance
• Candidates should be comfortable working independently and managing their time effectively
• The role may require occasional collaboration with team members or clients in different time zones

Work Schedule: 9 AM - 5 PM EST, with flexibility for team meetings and client calls

ASSUMPTION: The fully-remote work arrangement offers a high degree of flexibility and the opportunity to work from anywhere. However, candidates should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Submit the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Technical skills in Google Ads, Google Analytics, and Google Tag Manager
• Analytical skills and data-driven approach to campaign optimization
• Communication and collaboration skills
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Highlight your experience with Google Ads and other relevant tools in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission
• Prepare a strong video showcasing your skills and explaining why you're a good fit for the role

ATS Keywords: Google Ads, Google Analytics, Google Tag Manager, Paid Search, Campaign Management, Data Analysis, Conversion Optimization, Digital Marketing, Remote Work

ASSUMPTION: The application process is straightforward and focuses on assessing the candidate's technical skills and cultural fit. The video component allows candidates to showcase their skills and personality.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Meta (Facebook/Instagram) advertising (occasionally)
• Other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads) (occasionally)

ASSUMPTION: The role requires a strong understanding of Google Ads, Google Analytics, and Google Tag Manager. Familiarity with other digital marketing platforms is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap
• Helping international professionals succeed in the US tech industry
• Providing exciting roles in US startups with remote flexibility

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Strong communication and collaboration skills
• Adaptable and comfortable working in a remote environment

Self-Assessment Questions:

• Do you have a proven track record of managing Google Ads campaigns and optimizing performance?
• Are you comfortable working independently and managing your time effectively in a remote environment?
• Do you have strong analytical skills and a data-driven approach to campaign optimization?
• Are you comfortable collaborating with clients and team members in different time zones?

ASSUMPTION: ProjectGrowth values international talent and offers opportunities for professional growth and development. Candidates should be comfortable working independently and collaborating with team members and clients in different time zones.

⚠️ Potential Challenges

• The role may require occasional collaboration with team members or clients in different time zones, which can be challenging for some candidates
• The fully-remote work arrangement requires strong self-motivation and time management skills
• The role may involve working with a diverse range of clients, which can be both challenging and rewarding
• The pace of work may be fast, requiring candidates to be adaptable and comfortable working in a dynamic environment

ASSUMPTION: The fully-remote work arrangement and the diverse range of clients can present both challenges and opportunities for candidates. Strong self-motivation and adaptability are essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to other Paid Search Specialist roles but may offer more flexibility in work arrangement and a greater focus on international talent
• The role may require more independence and self-motivation than similar roles in larger organizations
• The opportunity to work with a diverse range of clients offers unique growth and development opportunities

ASSUMPTION: This role offers a unique blend of flexibility, international focus, and growth opportunities. Candidates should compare it to similar roles in the industry and consider their personal preferences and career goals.

📝 Sample Projects

• Developing and executing a Google Ads campaign for a US-based e-commerce company
• Analyzing Google Analytics data to optimize campaign performance and improve ROI for a B2B software company
• Implementing conversion tracking using Google Tag Manager for a non-profit organization

ASSUMPTION: These sample projects demonstrate the range of responsibilities and clients the Paid Search Specialist may encounter in this role. Candidates should be comfortable working with a diverse range of clients and industries.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Paid Search Specialist in this role?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of working in a fully-remote environment, and how does the company address them?
• How does the company measure the success of its Paid Search Specialists, and what metrics are most important?
• What opportunities are there for advancement within the company, and how does the company support internal promotions?

ASSUMPTION: These questions allow candidates to gain insight into the day-to-day responsibilities, company culture, and growth opportunities for the Paid Search Specialist role. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with Google Ads, Google Analytics, and Google Tag Manager
• Write a cover letter explaining why you're a good fit for the role and how your skills and experience align with the company's mission
• Record a video showcasing your skills and explaining why you're a good fit for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.