📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: Warner Bros. Discovery
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business goals for CNN through Paid Search campaigns
- Collaborating with the Media Strategy team on campaign-specific goals and best practices
- Optimizing campaigns based on performance signals and market trends
- Maintaining strong relationships with internal teams and external media vendors
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously. Strong communication and analytical skills are essential for success in this position.
📋 Key Responsibilities
✅ Own the strategy, execution, and ongoing management of Paid Search campaigns for CNN
✅ Ensure campaigns are executed flawlessly, with a constant eye on performance
✅ Track, measure, and analyze campaign success, using performance signals to inform optimization
✅ Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations
✅ Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers
✅ Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
✅ Hands-on bid-based buying and optimization across several platforms, including Google Ads, Microsoft/Bing, Apple Search Ads
ASSUMPTION: This role involves a significant amount of data analysis and requires a strong understanding of Paid Search platforms and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years of hands-on, in-platform experience within a Paid Search position
Required Skills:
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking
- Strong verbal and written communication skills
- Analytical and comfortable dealing with data and reporting
- Ability to adapt to change and continually evolve skills
Preferred Skills:
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava/Appsflyer)
- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $47,460.00 - $88,140.00 per year
Benefits:
- Health Insurance Coverage
- Employee Wellness Program
- Life Insurance
- Disability Insurance
- Retirement Savings Plan
- Paid Holidays
- Sick Time
- Vacation
Working Hours: 40 hours per week, with reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Specialist role. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.
📌 Applicant Insights
🔍 Company Context
Industry: Warner Bros. Discovery is a leading media and entertainment company, operating in the highly competitive and dynamic entertainment industry
Company Size: Warner Bros. Discovery has 10,001+ employees, making it a large corporation with extensive resources and opportunities for growth
Founded: Warner Bros. was founded in 1923, and Discovery was founded in 1985. The two companies merged in 2022 to form Warner Bros. Discovery
Company Description:
- Warner Bros. Discovery is a leading global entertainment company that creates and distributes a wide range of film, television, and digital content
- The company's portfolio includes iconic brands such as Warner Bros., HBO, CNN, TNT, TBS, and Discovery Channel
- Warner Bros. Discovery is committed to creating a diverse and inclusive workplace where employees can thrive and grow
Company Specialties:
- Film and television production and distribution
- Cable television networks
- Streaming services
- Digital media and advertising
Company Website: www.wbd.com
ASSUMPTION: Warner Bros. Discovery's extensive portfolio and global reach provide unique opportunities for growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement
Reporting Structure: The Paid Search Specialist reports directly to the Paid Search Manager and works closely with the Media Strategy team
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Advancement to a Paid Search Manager or similar leadership role within the marketing department
- Expansion into other areas of digital marketing, such as social media or programmatic advertising
- Opportunities to work on high-profile campaigns and collaborate with industry-leading professionals
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the broader entertainment industry.
🌍 Location & Work Environment
Office Type: Warner Bros. Discovery's New York office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 230 Park Avenue South, New York, NY 10016
Geographic Context:
- New York City is a major hub for the entertainment industry, offering ample opportunities for networking and professional development
- The office is located in the vibrant Flatiron District, surrounded by restaurants, shops, and cultural attractions
- New York City offers a diverse and multicultural environment, providing ample opportunities for personal and professional growth
Work Schedule: The standard workweek is Monday through Friday, with occasional weekend or evening work required to meet campaign deadlines
ASSUMPTION: The dynamic and fast-paced work environment at Warner Bros. Discovery's New York office provides a unique opportunity to work on high-profile campaigns and collaborate with industry-leading professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Paid Search Manager and a member of the Media Strategy team
- Final interview with the Director of Paid Media
Key Assessment Areas:
- Understanding of Paid Search platforms and best practices
- Analytical skills and ability to interpret data
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Search campaigns and optimization strategies
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and communication abilities
- Research Warner Bros. Discovery and the entertainment industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Paid Search, Google Ads, Bing, Apple Search Ads, campaign management, performance analysis, attribution, conversion tracking, mobile marketing, innovation, collaboration
ASSUMPTION: Warner Bros. Discovery's interview process is designed to assess your technical skills, cultural fit, and ability to thrive in a dynamic and fast-paced work environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft/Bing Ads
- Apple Search Ads
- Attribution and conversion tracking tools (e.g., Kochava, Appsflyer)
- Data analysis and reporting tools (e.g., Google Analytics, Excel)
ASSUMPTION: Familiarity with industry-standard Paid Search platforms and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Storytelling
- Innovation
- Collaboration
- Integrity
- Diversity & Inclusion
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Continuous learning and adaptation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
ASSUMPTION: Warner Bros. Discovery values candidates who are passionate about storytelling, innovative, collaborative, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, each with its own unique goals and requirements
- Keeping up with the ever-evolving landscape of Paid Search platforms and best practices
- Balancing the need for data-driven decision making with the need for creativity and innovation
- Navigating a large, complex organization with multiple departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Paid Search Manager: Responsible for overseeing the strategy and execution of Paid Search campaigns, with a focus on team leadership and mentorship
- SEM Specialist: Focuses on both Paid Search and Paid Social campaigns, with a broader scope of responsibilities
- Media Planner/Buyer: Responsible for the strategic planning and buying of media across multiple channels, including Paid Search
ASSUMPTION: This role is focused specifically on Paid Search campaigns, offering a unique opportunity to specialize in this area of digital marketing.
📝 Sample Projects
- Developing and executing a Paid Search campaign for a new CNN documentary series, with a focus on driving viewership and engagement
- Optimizing an existing Paid Search campaign for a Warner Bros. film release, with a focus on maximizing ROI and minimizing cost per acquisition
- Collaborating with the Media Strategy team to develop and implement a Paid Search strategy for a new streaming service launch, with a focus on driving user acquisition and retention
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from campaign development and optimization to strategic planning and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Paid Search campaign at Warner Bros. Discovery?
- How does the Paid Search team collaborate with other departments, such as Content and Marketing?
- What opportunities are there for growth and development within the Paid Search team and the broader marketing department?
- How does Warner Bros. Discovery support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to provide insight into the day-to-day work environment, opportunities for growth and development, and the company's commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Paid Search Specialist
- Customize your resume to highlight relevant experience and achievements in Paid Search campaigns and optimization strategies
- Prepare a cover letter that demonstrates your knowledge of Warner Bros. Discovery and the entertainment industry, as well as your enthusiasm for the role
- If applicable, prepare examples of your work or a portfolio to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
