Paid Search Specialist

📌 Core Information

🔹 Job Title: Paid Search Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing campaigns on Google Ads and Meta platforms
• Analyzing data to improve campaign performance
• Collaborating with clients to develop tailored strategies
• Staying up-to-date with trends and best practices in paid search and paid social advertising

ASSUMPTION: This role requires a proactive, data-driven digital marketer with a passion for both paid search and paid social. The ideal candidate will have expertise in Google Ads, Google Analytics, Google Tag Manager, and Meta advertising.

📋 Key Responsibilities

✅ Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube.

✅ Manage and optimize paid campaigns on Meta platforms (Facebook and Instagram).

✅ Implement and track conversions using Google Tag Manager.

✅ Analyze and interpret data from Google Analytics to optimize campaign performance.

✅ Work with clients to develop tailored strategies aligned with their business objectives.

✅ Create, monitor, and refine paid media strategies to maximize ROI.

✅ Collaborate with strategists and project managers to ensure smooth campaign execution.

✅ Use A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance.

✅ Stay up-to-date with trends and best practices in paid search and paid social advertising.

ASSUMPTION: The ideal candidate will have a strong analytical mindset and be able to manage multiple campaigns and competing priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube) and Meta advertising campaigns

Required Skills:

• Expertise in Google Ads, Google Analytics, and Google Tag Manager
• Strong analytical skills with a data-driven approach to campaign optimization
• Ability to manage multiple campaigns and competing priorities effectively
• Familiarity with paid media best practices and strategies across both search and social channels

Preferred Skills:

• Google Grants experience
• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads, TikTok Ads)
• Experience with conversion rate optimization and landing page testing

ASSUMPTION: While not required, experience with additional digital marketing platforms and conversion rate optimization can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 per month (Based on experience and location)

Benefits:

• Fully remote work arrangement
• Opportunity to work with a diverse range of clients
• Exposure to various industries and markets

Working Hours: 9 AM - 5 PM EST, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role with remote work arrangements. Benefits may vary depending on the specific client projects assigned.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company, offering a dynamic and agile work environment)

Founded: 2021 (Relatively new company with a focus on growth and innovation)

Company Description:

• ProjectGrowth is a dynamic and innovative digital marketing agency specializing in delivering high-quality paid search and paid media marketing services
• The company focuses on driving impactful campaigns across Google Ads, Meta platforms, and other paid media channels
• ProjectGrowth is committed to helping clients achieve their digital growth objectives

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a growing agency with a focus on digital marketing, offering opportunities for career growth and exposure to various industries.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or similar position

Work Arrangement: Fully remote, with a standard work schedule of 9 AM - 5 PM EST, Monday to Friday

Growth Opportunities:

• Exposure to various industries and markets
• Potential to take on more responsibilities and advance within the company
• Opportunity to work with a diverse range of clients

ASSUMPTION: This role offers opportunities for career growth and exposure to various industries and markets, allowing the candidate to expand their skillset and gain valuable experience.

🌍 Location & Work Environment

Office Type: Fully Remote (Work from Home)

Office Location(s): Not applicable (Fully remote work arrangement)

Geographic Context:

• This role can be performed from various locations, including but not limited to, Egypt, Ethiopia, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda, Canada, Dominican Republic, Mexico, Argentina, Costa Rica, Guatemala, Chile, Colombia, Ecuador, Peru, and Uruguay
• Candidates must be comfortable working in a fully remote environment and have a stable internet connection
• The time zone for this role is Eastern Standard Time (EST)

Work Schedule: Standard work hours of 9 AM - 5 PM EST, Monday to Friday, with flexibility for occasional adjustments based on project needs

ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from various locations, but candidates must be self-motivated and able to manage their time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Record a video showcasing your skill sets
• Participate in a series of interviews with the hiring team
• Complete any additional assessments or tasks as required

Key Assessment Areas:

• Technical skills in Google Ads, Google Analytics, Google Tag Manager, and Meta advertising
• Analytical skills and data-driven approach to campaign optimization
• Ability to manage multiple campaigns and competing priorities
• Communication and collaboration skills
• Alignment with company values and work style

Application Tips:

• Highlight your relevant experience and achievements in your resume, focusing on Google Ads, Google Analytics, Google Tag Manager, and Meta advertising
• Tailor your cover letter to demonstrate your passion for paid search and paid social advertising, and explain how your skills and experience make you a strong fit for this role
• Prepare a video that showcases your skills and explains why you are the ideal candidate for this position

ATS Keywords: Google Ads, Meta Advertising, Google Analytics, Google Tag Manager, Data Analysis, Campaign Management, Paid Media Strategies, Client Collaboration, Trend Analysis, Performance Monitoring, Landing Page Testing, Remarketing, Engagement Ads, Lead Ads

ASSUMPTION: The application process for this role is straightforward and focuses on assessing the candidate's technical skills, analytical mindset, and alignment with the company's values and work style.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Meta Advertising Platform (Facebook Ads Manager)
• Additional digital marketing platforms (e.g., LinkedIn Ads, Bing Ads, TikTok Ads) - as needed

ASSUMPTION: The primary tools and technologies required for this role are Google Ads, Google Analytics, Google Tag Manager, and Meta Advertising Platform. Familiarity with additional digital marketing platforms can be beneficial but is not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ProjectGrowth encourages creativity and continuous learning to stay ahead of industry trends
• Collaboration: The company values teamwork and open communication to achieve common goals
• Client Focus: ProjectGrowth is committed to delivering high-quality services that meet and exceed client expectations

Work Style:

• Dynamic and agile: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and proactive
• Data-driven: ProjectGrowth makes decisions based on data and analytics to optimize campaign performance
• Client-focused: The company prioritizes client needs and works closely with clients to develop tailored strategies

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, and are you comfortable adapting to change?
• Are you comfortable working remotely and managing your time effectively in a remote work arrangement?
• Do you have a strong analytical mindset and a data-driven approach to campaign optimization?
• Are you a proactive communicator and collaborator, able to work effectively with clients and team members?

ASSUMPTION: Candidates who are comfortable working in a dynamic and fast-paced environment, have a strong analytical mindset, and are effective communicators and collaborators will be well-suited to the work style and culture at ProjectGrowth.

⚠️ Potential Challenges

• Managing multiple campaigns and competing priorities effectively
• Keeping up with industry trends and best practices in paid search and paid social advertising
• Working remotely and maintaining a consistent work-life balance
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, effective time management, and a commitment to maintaining a healthy work-life balance.

📈 Similar Roles Comparison

• This role focuses specifically on paid search and paid social advertising, whereas similar roles in digital marketing may have a broader focus on various channels and strategies
• ProjectGrowth is a smaller agency with a focus on digital marketing, offering a more specialized and targeted work environment compared to larger marketing agencies or in-house marketing teams
• Career progression in this role may involve taking on more responsibilities and advancing within the company, rather than transitioning to a different role or industry

ASSUMPTION: This role offers a specialized and targeted work environment, with opportunities for career growth and exposure to various industries and markets.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign for an e-commerce client, focusing on Google Search, Display Network, and YouTube
• Managing and optimizing a Meta advertising campaign for a B2B client, targeting specific industries and job titles to generate leads and conversions
• Implementing and tracking conversions using Google Tag Manager for a non-profit client, focusing on donation-based campaigns and event registrations

ASSUMPTION: These sample projects demonstrate the range of responsibilities and client types that the Paid Search Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role, and how the Paid Search Specialist will work with clients to develop tailored strategies?
• How does ProjectGrowth support the professional development and growth of its employees, particularly in the area of paid search and paid social advertising?
• Can you provide an example of a successful campaign managed by a Paid Search Specialist at ProjectGrowth, and what factors contributed to its success?
• How does ProjectGrowth ensure that its employees maintain a healthy work-life balance, particularly in a fully remote work arrangement?
• What are the most important qualities and skills that ProjectGrowth looks for in a successful Paid Search Specialist, and how does the company support its employees in developing these qualities and skills?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in Google Ads, Google Analytics, Google Tag Manager, and Meta advertising
• Write a cover letter explaining your passion for paid search and paid social advertising, and how your skills and experience make you a strong fit for this role
• Record a video showcasing your skills and explaining why you are the ideal candidate for this position
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.