📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: ETRAILER.COM
🔹 Location: Wentzville, Missouri, USA
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing advertising campaigns to drive double-digit business growth
- Conducting keyword research and analyzing search terms to understand customer intent
- Collaborating with the web team to enhance customer experiences through effective ad landing pages
- Staying current on paid search trends and assessing potential new opportunities
ASSUMPTION: This role requires a strong analytical mindset and a passion for paid search to succeed in driving profitable growth and improving customer experiences.
📋 Key Responsibilities
✅ Manage the day-to-day aspects of advertising campaigns, including writing ad copy, testing, bid management, and keyword research
✅ Create, test, and report on ad creatives within campaigns
✅ Stay current on paid search trends and assess potential new opportunities
✅ Quickly and profitably grow spend across new campaigns to meet ROI goals
✅ Creatively collaborate with the web team to ensure exceptional customer experiences via ad landing pages
✅ Support data analysis, search query research, and development of ad reporting
✅ Collaborate actively with the team to create new processes and optimize existing operations
✅ Get hands-on with products to help provide the best solutions
ASSUMPTION: This role requires a high level of autonomy and the ability to manage time effectively to balance multiple responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience with Google Ads, Microsoft Ads, and Google Analytics
Required Skills:
- Proficient in MS Excel, including pivot tables and formulas
- Ability to review data, conduct experiments, analyze results, and communicate next steps
- Love of numbers and problem-solving
- Effective time management skills
Preferred Skills:
- Experience with Google Analytics and other data analysis tools
- Familiarity with the retail industry or e-commerce platforms
ASSUMPTION: Candidates with a strong analytical mindset and a passion for paid search are more likely to succeed in this role, regardless of their specific degree or previous job titles.
💰 Compensation & Benefits
Salary Range: $55,000 - $60,000 per year (based on experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible scheduling
Working Hours: Full-time, 40 hours per week (flexible scheduling available)
ASSUMPTION: The salary range provided is based on industry standards for a Paid Search Specialist role with 2-5 years of experience in the Missouri area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on online retail of trailer, towing, and RV accessories
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1946, with a rich history in the industry and a well-established customer base
Company Description:
- etrailer.com is the leading online retailer of custom-fit towing accessories, with a focus on providing quality parts and excellent service at affordable prices
- The company offers a wide range of products, including custom-fit trailer hitches, performance chips, heavy-duty towing supplies, trailer parts, and more
- etrailer.com is committed to helping customers find the best possible solutions for their needs and providing a personalized shopping experience
Company Specialties:
- Custom-fit trailer hitches
- Performance chips
- Heavy-duty towing supplies
- Trailer parts and accessories
Company Website: http://www.etrailer.com
ASSUMPTION: Working at etrailer.com offers applicants the opportunity to join a well-established company with a strong focus on customer service and a wide range of products in the trailer, towing, and RV accessories market.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Paid Search Specialist will report directly to the Marketing Manager and collaborate closely with the web team and other marketing team members
Work Arrangement: On-site, full-time position with flexible scheduling options
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Paid Search Specialist or Marketing Manager
- Expansion into other areas of the business, such as product management or customer service
- Professional development opportunities, including training and workshops to enhance skills and knowledge
ASSUMPTION: The Paid Search Specialist role offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): Wentzville, Missouri, USA
Geographic Context:
- Wentzville is a city in St. Charles County, Missouri, with a population of approximately 30,000 people
- The city is located about 40 miles northwest of St. Louis, providing easy access to urban amenities while maintaining a suburban atmosphere
- The area offers a range of housing options, from urban apartments to rural homes, and a variety of recreational activities, including hiking, fishing, and golfing
Work Schedule: Full-time, with flexible scheduling options to accommodate individual needs and preferences
ASSUMPTION: The Wentzville office location offers a suburban work environment with easy access to urban amenities and a range of housing options to suit individual preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Understanding of paid search trends and best practices
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Demonstrate your understanding of paid search trends and your ability to analyze data and draw insights
- Showcase your problem-solving skills and ability to work collaboratively with others
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Google Ads, Microsoft Ads, Google Analytics, MS Excel, data analysis, keyword research, ad copywriting, bid management, ad testing, customer intent analysis, reporting, time management, data communication, customer journey understanding
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Analytics
- MS Excel
- Other data analysis and reporting tools (as needed)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, and applicants should be open to learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven
- Creative
- Adaptable
- Team-oriented
Self-Assessment Questions:
- Do you have a strong passion for paid search and a commitment to staying current on industry trends?
- Are you comfortable working collaboratively with others to achieve shared goals?
- Do you have a proven track record of analyzing data and drawing insights to inform decision-making?
ASSUMPTION: Applicants who are a strong cultural fit for etrailer.com are likely to be customer-focused, innovative, collaborative, and accountable, with a data-driven work style and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a large ad portfolio and balancing multiple responsibilities
- Keeping up with the fast-paced nature of the paid search industry and adapting to changes in trends and best practices
- Collaborating effectively with the web team and other stakeholders to ensure consistent and effective customer experiences
- Working in a mid-sized company environment, which may present unique challenges and opportunities for growth and development
ASSUMPTION: Applicants should be prepared to manage multiple responsibilities, adapt to change, and collaborate effectively with others to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Paid Search Specialist position at etrailer.com focuses specifically on managing and optimizing advertising campaigns to drive business growth
- This role is unique in its focus on the trailer, towing, and RV accessories market, offering applicants the opportunity to work in a specialized and growing industry
- Career paths for this role may include advancement within the marketing department or expansion into other areas of the business, such as product management or customer service
ASSUMPTION: Applicants should consider the unique aspects of this role and the opportunities it offers for growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Developing and implementing a new keyword research strategy to improve campaign performance
- Conducting A/B testing on ad creatives to optimize click-through rates and conversion rates
- Analyzing search query data to identify new opportunities for campaign expansion and optimization
ASSUMPTION: Sample projects for this role are likely to involve data analysis, experimentation, and optimization to improve campaign performance and drive business growth.
❓ Key Questions to Ask During Interview
- How does the Paid Search Specialist role collaborate with other marketing team members and stakeholders to ensure consistent and effective customer experiences?
- What are the most significant challenges facing the paid search team at etrailer.com, and how can this role help address them?
- How does etrailer.com support the professional development and growth of its employees, particularly within the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does etrailer.com measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Applicants should ask thoughtful and relevant questions during the interview to demonstrate their interest in the role and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for the interview by researching etrailer.com and the paid search industry, and by practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
