📌 Core Information
🔹 Job Title: Paid Search Specialist (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing multilingual paid search campaigns on Google Adwords, Microsoft Bing, LinkedIn, and Reddit
- Optimizing campaigns for maximum ROI through data analysis and A/B testing
- Collaborating with cross-functional teams to continuously improve campaigns and landing pages
- Researching and analyzing competitor campaigns
ASSUMPTION: This role requires a strong understanding of paid media strategies and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Manage multilingual campaigns on Google Adwords, Microsoft Bing, LinkedIn, and Reddit
✅ Execute tests, collect and analyze data, identify trends and opportunities to achieve maximum ROI
✅ Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
✅ Provide clear, actionable insights through regular performance reports and help make data-driven recommendations to optimize our campaigns
✅ Collaborate with content specialists, designers, and product marketing managers to continuously optimize campaigns and landing pages
✅ Perform ongoing paid keyword discovery, expansion, and optimization
✅ Research and analyze competitor campaigns
ASSUMPTION: This role requires strong analytical skills and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree or higher in marketing or a quantitative, test-driven field
Experience: 3+ years of experience in a SEM marketing role
Required Skills:
- Proven experience in managing paid search campaigns on Google Adwords, Microsoft Bing, LinkedIn, and Reddit
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Fluency in English, both spoken and written
Preferred Skills:
- Fluency in German, French, or Italian
- Experience working within a Tech- and Start-up/scale-up environment, preferably with a SaaS product
ASSUMPTION: Candidates with experience in social media advertising and attribution modeling will have an advantage.
💰 Compensation & Benefits
Salary Range: AED 15,000 - 25,000 per month (Estimated, based on industry standards for mid-level marketing roles in Dubai)
Benefits:
- Free meditation and personal therapy sessions through partners like Calm and Openup
- Career framework and growth coaching
- Hybrid working policy
- Monthly dinners
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Dubai. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B E-commerce
Company Size: Medium (501-1,000 employees)
Founded: 2008
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They help customers easily bring complex processes online, unburden their teams, and drive value faster
- Their platform provides a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-commerce for Dynamics NAV
- Integrated E-commerce for SAP Business One
- Integrated E-commerce for SAP
- B2B E-commerce for Wholesale & Distribution
- B2B & B2C E-commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-commerce for Microsoft Dynamics
- E-commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company in the B2B E-commerce industry, with a strong focus on providing a comprehensive and easy-to-use platform for its customers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Demand Generation Marketing Team
Work Arrangement: Hybrid (On-site with remote work options)
Growth Opportunities:
- As Sana Commerce continues to grow, there may be opportunities for the Paid Search Specialist to take on more responsibilities or move into a management role
- The company offers career framework and growth coaching to help employees develop their skills and advance their careers
ASSUMPTION: This role offers opportunities for growth and development within the company, as Sana Commerce continues to expand its presence in the global market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub with a thriving tech industry
- The Jumeirah Lake Towers area is a popular location for businesses, with easy access to public transportation and amenities
- Dubai offers a multicultural environment with a high quality of life
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The work environment at Sana Commerce is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the head of marketing
Key Assessment Areas:
- Technical skills in paid media management
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in paid media management, with a focus on multilingual campaigns and ROI optimization
- Demonstrate strong analytical skills and a data-driven approach to problem-solving
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Paid Media, Google Adwords, Microsoft Bing, LinkedIn Advertising, Reddit Advertising, Data Analysis, ROI Optimization, Keyword Discovery, Competitor Analysis, A/B Testing, Marketing Funnel, Communication Skills, Team Collaboration, Multilingual Campaigns, Analytical Skills, Social Media Advertising
ASSUMPTION: The interview process at Sana Commerce is designed to assess the candidate's technical skills, analytical abilities, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Google Adwords
- Microsoft Bing
- LinkedIn Advertising
- Reddit Advertising
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Paid Search Specialist will be expected to have a strong working knowledge of paid media management tools and data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- How do you approach optimizing paid media campaigns for maximum ROI?
- Can you describe a time when you had to analyze complex data to make a strategic decision?
- How do you handle feedback and criticism from team members or stakeholders?
ASSUMPTION: Sana Commerce values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to customer-centricity and innovation.
⚠️ Potential Challenges
- Managing multilingual campaigns across multiple platforms can be complex and time-consuming
- Keeping up with industry trends and best practices in paid media management may require continuous learning and adaptation
- Working in a fast-paced, growing company may present challenges in terms of prioritization and time management
- Dubai's competitive job market may make it challenging to attract and retain top talent
ASSUMPTION: The Paid Search Specialist role at Sana Commerce presents unique challenges and opportunities for growth and development in a dynamic and competitive environment.
📈 Similar Roles Comparison
- Compared to other Paid Search Specialist roles, this position offers a unique opportunity to work in a B2B SaaS environment, with a focus on multilingual campaigns and global expansion
- Sana Commerce's focus on customer-centricity and innovation sets it apart from other companies in the B2B E-commerce industry
- Career progression in this role may involve moving into a management or specialist role within the marketing team, or exploring opportunities in other departments within the company
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and benefits for candidates with experience in paid media management and a strong interest in the B2B SaaS industry.
📝 Sample Projects
- Developing and executing a multilingual paid media campaign to drive user acquisition and revenue growth for a B2B SaaS product
- Analyzing campaign performance data to identify trends and optimize ROI for a global B2B E-commerce platform
- Collaborating with cross-functional teams to develop and implement A/B tests to improve landing page conversion rates and drive revenue growth
ASSUMPTION: These sample projects illustrate the types of initiatives the Paid Search Specialist may be involved in at Sana Commerce, with a focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the biggest challenges facing the Paid Media team, and how can this role help address them?
- How does Sana Commerce approach collaboration and communication within its marketing team and across departments?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions during the interview process will help the candidate better understand the role, the team, and the company, and make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid media management, with a focus on multilingual campaigns and ROI optimization
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Sana Commerce and the B2B SaaS industry to demonstrate your enthusiasm and understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
