📌 Core Information
🔹 Job Title: Paid Search Specialist (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (Office & Remote)
🚀 Job Overview
Key aspects of this role include:
- Managing multilingual paid media campaigns across various platforms
- Optimizing campaigns for maximum ROI through data analysis and testing
- Collaborating with cross-functional teams to improve campaigns and landing pages
- Researching and analyzing competitor campaigns
ASSUMPTION: This role requires a strong understanding of paid media strategies, data analysis, and cross-functional teamwork. The ideal candidate will have experience in managing campaigns across multiple languages and platforms.
📋 Key Responsibilities
✅ Manage our multilingual campaigns on Google Adwords and Microsoft Bing
✅ Manage our campaigns on LinkedIn and Reddit across multiple markets
✅ Execute tests, collect and analyze data, identify trends and opportunities to achieve maximum ROI
✅ Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
✅ Provide clear, actionable insights through regular performance reports and help make data-driven recommendations to optimize our campaigns
✅ Collaborate with our content specialists, designer, and product marketing managers to continuously optimize our campaigns and landingpages
✅ Perform ongoing paid keyword discovery, expansion, and optimization
✅ Research and analyze competitor campaigns
ASSUMPTION: The role requires a high level of organization, attention to detail, and strong analytical skills. The candidate should be comfortable working with data and tools to optimize campaigns and make informed decisions.
🎯 Required Qualifications
Education: Bachelor degree or higher in marketing or a quantitative, test-driven field
Experience: 3+ years of experience in a SEM marketing role
Required Skills:
- Proven experience in managing search campaigns on Google Adwords and Microsoft Bing
- Experience with social media advertising (LinkedIn, Reddit)
- Strong analytical skills and data-driven approach
- Excellent communication skills
- Fluency in English, both spoken and written
Preferred Skills:
- Fluency in German, French, or Italian
- Experience working within a Tech- and Start-up/scale-up environment, preferably with a SaaS product
ASSUMPTION: The ideal candidate will have a strong background in paid media, with a focus on search engine marketing. Experience in social media advertising and working in a tech environment is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for an intermediate marketing role in Dubai, the estimated salary range is AED 25,000 - 40,000 per month (USD 6,800 - 10,900).
Benefits:
- Working in a fun & international environment surrounded by a dedicated team
- Being part of a fast-growing scale-up environment where you can make an impact from day one
- Free meditation and personal therapy sessions through esteemed partners like Calm and Openup
- Career framework and growth coaching
- Develop yourself in the direction you love most, with many new opportunities unfolding quickly
- Hybrid working policy (Ask us about the location-specific policies)
- Monthly dinners
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. The benefits package is designed to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Medium (501-1,000 employees)
Founded: 2008
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They've paired decades of B2B expertise with smart, integrative software to help customers easily bring complex processes online, unburden their teams, and drive value faster
- Their platform offers a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company in the software development industry, with a strong focus on B2B e-commerce solutions. Their platform is designed to streamline complex processes and improve the buying experience for customers.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Demand Generation Marketing Team in the Dubai office
Work Arrangement: Hybrid (Office & Remote) with a flexible work schedule
Growth Opportunities:
- As a fast-growing scale-up, Sana Commerce offers many new opportunities for professional development and career advancement
- The ideal candidate will have the chance to make a significant impact on the company's growth and expand their skills and responsibilities over time
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a chance to make a significant impact on the company's success and develop their career in a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Van Nelleweg 1, Building 10, Rotterdam, Zuid-Holland 3044 BC, NL; 228 E 45th St, Suite 9E, New York, NY 10017, US; 725 Dr. Danister De Silva MW, 3rd floor Alnitak Building, Colombo, Western Province 00900, LK; Calle 26 sur # 48-41, Ayura Center Torre 1 Piso 6, Oficina 610, Medellín, Antioquia 050010, CO; Greenheys Lane, Manchester Science Partnerships, Manchester, Greater Manchester M15 6LR, GB; Rundfunkplatz 2, Hopfenpost, Munich, Bavaria 80335, DE; Collins St, Suite 16176 Ground Floor 440, Melbourne, Victoria 3000, AU; 2-nd Shchorsa Lane, 20, Zhytomyr, Zhytomyr Oblast 10003, UA; Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, AE
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving business environment
- The company's office is located in the Jumeirah Lake Towers area, offering easy access to public transportation and amenities
- Dubai provides a high quality of life, with excellent dining, entertainment, and cultural attractions
Work Schedule: Flexible hours with a hybrid work arrangement, allowing for a balance between office collaboration and remote work
ASSUMPTION: The hybrid work environment at Sana Commerce offers a flexible and supportive work-life balance, with opportunities for both collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Final interview with the head of marketing or another senior leader
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in paid media and data analysis
- Communication and collaboration skills
li>Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of paid media strategies and data-driven approaches in your application materials
- Prepare for behavioral and situational interview questions that focus on your experience and problem-solving skills
ATS Keywords: Paid Media, Google Adwords, Microsoft Bing, LinkedIn Advertising, Reddit Advertising, Data Analysis, Campaign Management, Budget Management, Reporting, Keyword Optimization, Competitor Analysis, Social Media Advertising, Attribution Modelling, A/B Testing, Marketing Funnel, Communication Skills
ASSUMPTION: The application process at Sana Commerce is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. Tailoring your application materials to highlight these areas will increase your chances of success.
🛠️ Tools & Technologies
- Google Adwords
- Microsoft Bing
- LinkedIn Advertising
- Reddit Advertising
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Challenge: Sana Commerce encourages employees to think outside the box and challenge the status quo
- Own: Employees are empowered to take ownership of their roles and responsibilities
- Deliver: The company prioritizes delivering results and exceeding customer expectations
- Experiment: Sana Commerce fosters a culture of experimentation and continuous improvement
Work Style:
- Collaborative: The company values teamwork and cross-functional collaboration
- Data-driven: Sana Commerce makes decisions based on data and analytics
- Agile: The company operates with an agile mindset, adapting to change and embracing new opportunities
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
ASSUMPTION: Sana Commerce values employees who are comfortable working in a dynamic, data-driven environment and who embrace the company's values of challenge, ownership, delivery, and experimentation.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple campaigns simultaneously
- Sana Commerce is a fast-growing company, which can present both opportunities and challenges in terms of role definition and priorities
- The hybrid work arrangement may require additional self-discipline and time management skills
- The Dubai office is a multicultural environment, which may present language barriers and cultural differences
ASSUMPTION: The potential challenges associated with this role can be mitigated by strong communication, time management, and cultural sensitivity skills.
📈 Similar Roles Comparison
- Compared to other paid media specialist roles, this position offers a unique opportunity to work in a B2B SaaS environment and manage campaigns across multiple languages and platforms
- Sana Commerce's focus on data-driven decision-making and continuous improvement sets it apart from other companies in the industry
- This role offers excellent growth opportunities and the chance to make a significant impact on the company's success
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and rewards for the right candidate, with a chance to grow both personally and professionally in a dynamic and supportive environment.
📝 Sample Projects
- Managing a multilingual Google Adwords campaign for a B2B SaaS product, resulting in a 20% increase in conversions and a 15% reduction in cost-per-acquisition
- Optimizing a LinkedIn advertising campaign for a B2B event, leading to a 30% increase in registrations and a 25% reduction in cost-per-registration
- Conducting a competitive analysis of paid media strategies in the B2B SaaS industry, identifying trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the types of challenges and opportunities that may arise in this role, requiring a strong understanding of paid media strategies, data analysis, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Demand Generation Marketing Team?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Sana Commerce measure and track the success of its paid media campaigns, and what are the key performance indicators (KPIs) used?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your experience and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
