📌 Core Information
🔹 Job Title: Paid Search Specialist (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing multilingual paid media campaigns across various platforms
- Optimizing campaigns for maximum ROI through data analysis and testing
- Collaborating with cross-functional teams to continuously improve campaigns and landing pages
- Researching and analyzing competitor campaigns
ASSUMPTION: This role requires a strong understanding of the full marketing funnel and driving ROI. The ideal candidate will have experience working within a tech and start-up/scale-up environment, preferably with a SaaS product.
📋 Key Responsibilities
✅ Manage multilingual campaigns on Google Adwords, Microsoft Bing, LinkedIn, and Reddit
✅ Execute tests, collect and analyze data, identify trends and opportunities to achieve maximum ROI
✅ Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
✅ Provide clear, actionable insights through regular performance reports
✅ Collaborate with content specialists, designers, and product marketing managers to optimize campaigns and landing pages
✅ Perform ongoing paid keyword discovery, expansion, and optimization
✅ Research and analyze competitor campaigns
ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and platforms simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or higher in marketing or a quantitative, test-driven field
Experience: 3+ years of experience in a SEM marketing role
Required Skills:
- Proven experience in managing paid media campaigns across multiple platforms
- Strong analytical ability to interpret data and insights
- Familiarity with attribution modelling
- Basic experience in running (A/B) experiments
- Excellent communication skills
- Fluency in English, both spoken and written
Preferred Skills:
- Fluency in German, French, or Italian
- Experience working with a SaaS product
ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (Estimated based on market standards for mid-level marketing roles in Dubai)
Benefits:
- Free meditation and personal therapy sessions
- Career framework and growth coaching
- Hybrid working policy
- Monthly dinners
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in Dubai. Actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Medium (501-1,000 employees)
Founded: 2008
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They've paired decades of B2B expertise with smart, integrative software to help customers easily bring complex processes online
- Their platform offers a supportive, personalized buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a global company with a strong presence in the B2B e-commerce market. Their platform is designed to help businesses streamline their sales processes and improve customer experiences.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Demand Generation Marketing Manager
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a management role
- The company offers a career framework and growth coaching to support employee development
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub with a thriving tech industry
- The Jumeirah Lake Towers area is a popular business district with easy access to public transportation and amenities
- Dubai offers a multicultural environment with a high quality of life
Work Schedule: Standard office hours with flexible remote work options available
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the company's leadership team
Key Assessment Areas:
- Technical skills and experience in paid media management
- Analytical and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid media management
- Demonstrate a strong understanding of the B2B SaaS industry and Sana Commerce's platform
- Showcase your ability to analyze data and make data-driven decisions
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: Paid Media, SEM, Google Adwords, Microsoft Bing, LinkedIn Advertising, Reddit Advertising, Data Analysis, Campaign Management, Budget Management, Performance Reporting, Keyword Optimization, Competitor Analysis, A/B Testing, Marketing Funnel, ROI Optimization, Communication Skills, Team Collaboration
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- LinkedIn Campaign Manager
- Reddit Ads
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The ideal candidate will have experience using these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do I have a strong understanding of the full marketing funnel and driving ROI?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have experience working with a SaaS product and a strong understanding of the B2B SaaS industry?
ASSUMPTION: Sana Commerce values candidates who are customer-focused, innovative, collaborative, and results-driven. They look for employees who are comfortable working in a fast-paced, dynamic environment and have a strong understanding of the B2B SaaS industry.
⚠️ Potential Challenges
- Managing multiple campaigns across different platforms and languages
- Keeping up with the fast-paced nature of the tech industry and B2B e-commerce market
- Balancing data analysis and optimization with day-to-day campaign management tasks
- Working in a hybrid environment, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and adaptation, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- This role is similar to a Paid Media Manager or PPC Specialist role, but with a focus on B2B SaaS and multilingual campaigns
- The ideal candidate will have experience in B2B marketing and a strong understanding of the B2B SaaS industry
- This role offers opportunities for professional growth and development within the company
ASSUMPTION: While this role shares similarities with other paid media roles, its focus on B2B SaaS and multilingual campaigns makes it unique.
📝 Sample Projects
- Developing and executing a multilingual paid media campaign for a new B2B SaaS product launch
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with the content team to create and optimize landing pages for paid media campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does Sana Commerce approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sana Commerce careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Sana Commerce, the B2B SaaS industry, and the specific challenges and opportunities facing the company
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
