Paid Search Specialist

📌 Core Information

🔹 Job Title: Paid Search Specialist

🔹 Company: Mosaic Media

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing Google and Bing Ads campaigns for clients
• Collaborating with cross-functional teams to ensure consistent messaging
• Staying up-to-date with industry trends and changes in Google/Bing Ads policies
• Working in a fast-paced, dynamic environment with a team-oriented and stimulating work culture

ASSUMPTION: This role requires a strong understanding of paid search advertising and a proven track record of managing multiple, large-scale, complex PPC campaigns effectively.

📋 Key Responsibilities

✅ Plan, develop, and implement effective search campaigns for clients, aligned with their goals and objectives

✅ Perform keyword research, ad copy creation, and optimization to maximize campaign performance

✅ Monitor campaign performance and analyze data to identify opportunities for improvement and optimization

✅ Prepare regular reports to update clients on campaign performance and provide actionable insights

✅ Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging

✅ Utilize Google/Bing Ads tools and features to enhance campaign effectiveness

ASSUMPTION: This role requires strong analytical, organizational, and time management skills, as well as the ability to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks

Required Skills:

• Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools
• Excellent analytical, organizational, and time management skills
• Strong attention to detail and the ability to handle multiple projects simultaneously
• Google Ads certifications: Search, Display, Shopping, Video, Apps

Preferred Skills:

• Experience with other advertising platforms (e.g., Facebook, LinkedIn, Twitter)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with other advertising platforms and fluency in additional languages may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 annually (equivalent to $36.05/hr), depending on experience

Benefits:

• Banked PTO after 90 days of working at the company
• Holidays
• 401k for eligible employees

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Specialist role with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees

Founded: 2011

Company Description:

• Mosaic Media is a collection of media buying experts and creative strategists
• They negotiate, purchase, and monitor advertising space and airtime
• Their goal is to meet all clients' media placement goals and free up clients to focus on developing creative and strategy

Company Specialties:

• Digital media buying (programmatic, Google Ads, social media)
• Traditional media buying (radio, TV, print)

Company Website: mosaic.agency

ASSUMPTION: Mosaic Media values creativity, teamwork, and continuous learning, as indicated by their company description and specialties.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Advertising Manager

Work Arrangement: Remote (United States)

Growth Opportunities:

• Potential to take on more responsibilities and manage larger campaigns
• Opportunities to learn and grow within the advertising industry
• Possibility to work on diverse campaigns across various industries

ASSUMPTION: Growth opportunities in this role may include taking on more responsibilities, learning and growing within the industry, and working on diverse campaigns.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): United States

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• United States has a large market for advertising services
• Mosaic Media works with clients from various industries across the country

Work Schedule: Full-time (40 hours/week)

ASSUMPTION: Working remotely for Mosaic Media offers flexibility and the opportunity to work with clients from various industries across the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Technical assessment to evaluate paid search knowledge and skills
• Final interview with the Advertising Manager to discuss the role and answer any questions

Key Assessment Areas:

• Paid search knowledge and experience
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and teamwork

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical assessment by brushing up on your paid search knowledge and reviewing your past campaigns

ATS Keywords: Paid Search, Google Ads, Bing Ads, PPC, Campaign Management, Data Analysis, Google Analytics, Google Tag Manager, Keyword Research, Ad Copy Creation, Campaign Optimization

ASSUMPTION: The application process for this role may include an initial phone or video screen, a technical assessment, and a final interview with the Advertising Manager. Applicants should highlight their relevant experience and prepare for the technical assessment.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google Tag Manager
• Other campaign management tools (e.g., Google Ads Editor, Bing Ads Editor)

ASSUMPTION: This role requires proficiency in Google Ads, Bing Ads, Google Analytics, and Google Tag Manager, as well as other campaign management tools.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Teamwork
• Continuous Learning

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Focused on client success and campaign effectiveness

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you a strong team player with excellent communication and collaboration skills?
• Are you committed to continuous learning and staying up-to-date with industry trends?

ASSUMPTION: Applicants should assess their fit with Mosaic Media's company values and work style, as well as their ability to thrive in a fast-paced, dynamic environment and work collaboratively with a team.

⚠️ Potential Challenges

• Managing multiple, large-scale, complex PPC campaigns simultaneously
• Keeping up with industry trends and changes in Google/Bing Ads policies
• Working remotely and maintaining productivity and focus
• Balancing client expectations and campaign performance

ASSUMPTION: Potential challenges in this role may include managing multiple campaigns, staying up-to-date with industry trends, working remotely, and balancing client expectations and campaign performance.

📈 Similar Roles Comparison

• This role is similar to a Paid Search Manager or Paid Search Coordinator, but with more focus on campaign optimization and less on strategy and planning
• In the advertising industry, Paid Search Specialists typically work closely with other specialists (e.g., Social Media Specialists, SEO Specialists) and account managers
• Career progression may include moving into a Paid Search Manager or Senior Paid Search Specialist role, or transitioning into a related role such as PPC Manager or Digital Marketing Manager

ASSUMPTION: This role is similar to other Paid Search roles, but with a focus on campaign optimization. Applicants should consider the career progression opportunities and the potential to work with other specialists and account managers.

📝 Sample Projects

• Developing and executing a Google Ads campaign for an e-commerce client to increase sales and ROI
• Optimizing a Bing Ads campaign for a B2B client to improve lead generation and conversion rates
• Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to the client

ASSUMPTION: Sample projects for this role may include developing and executing paid search campaigns, optimizing campaign performance, and analyzing campaign performance data.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and specialists within the agency?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?

ASSUMPTION: Applicants should ask questions about the role's priorities, collaboration, professional development, work-life balance, and potential challenges to better understand the position and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in paid search advertising
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
• Prepare for the technical assessment by brushing up on your paid search knowledge and reviewing your past campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.