Dell Digital Marketing's Paid Search Team is seeking a Paid Search Specialist to lead campaign excellence, supervise a small team, and drive impactful advertising strategies. Key aspects of this role include:
- Campaign Leadership: Oversee the execution and optimization of paid search campaigns to meet KPIs and business objectives.
- Team Supervision: Manage a small team (1-2 direct reports) responsible for day-to-day campaign health, budget pacing, and ad copy compliance.
- Collaboration: Work closely with creative teams, vendors, and internal stakeholders to develop and execute effective ads.
- Performance Analysis: Monitor campaign performance data, ensure compliance with ad copy standards, and recommend continuous improvements.
- Budget Management: Manage campaign budgets, pacing, and reporting processes to deliver maximum efficiency.
ASSUMPTION: This role requires a balance of technical expertise, leadership skills, and collaborative abilities to succeed in a fast-paced environment.
📋 Key Responsibilities
- Campaign Execution & Optimization: Implement and optimize paid search campaigns to meet KPIs and business objectives.
- Team Management: Supervise a team of paid search specialists to ensure operational rigor, budget pacing, and campaign quality.
- Collaborative Ad Development: Work with creative teams, vendors, and internal stakeholders to develop and execute effective ads.
- Performance Monitoring & Improvement: Monitor campaign performance data, ensure ad copy compliance, and recommend continuous improvements.
- Budget & Pacing Management: Manage campaign budgets, pacing, and reporting processes to deliver maximum efficiency.
- Stay Updated on SEM Trends: Keep up-to-date with SEM trends and best practices, applying them to daily operations.
ASSUMPTION: The role may require occasional overtime or flexible hours to meet campaign deadlines or address performance issues.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: Solid professional experience (2-5 years) in search engine marketing, with expertise across platforms like SA360, Google Ads, and Bing Ads.
- Required Skills:
- Fluent English, both verbal and written.
- Strong analytical skills.
- Proven ability to work collaboratively in a fast-paced environment.
- Proficiency in paid search campaign management and optimization.
- Experience with campaign budgeting and pacing.
- Knowledge of ad copy standards and compliance.
- Familiarity with performance reporting and data analysis.
Preferred Qualifications:
- Experience managing large-scale campaigns with complex objectives, including operational oversight and reporting.
- Familiarity with Dell Technologies' products, services, or industry.
ASSUMPTION: While not explicitly stated, having experience with relevant marketing automation tools and CRM systems would be beneficial.
💰 Compensation & Benefits
- Salary Range: Based on industry standards for an intermediate-level Paid Search Specialist in Warsaw, Poland, the estimated salary range is PLN 12,000 - 16,000 gross per month.
- Benefits: Dell Technologies offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts on Dell products.
- Working Hours: Full-time, typically 40 hours per week, with flexibility to meet campaign needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Dell Technologies operates in the technology sector, focusing on hardware, software, and services.
- Company Size: With over 130,000 employees, Dell Technologies is a large enterprise that offers extensive growth opportunities.
- Founded: Dell Technologies was founded in 1984, with a rich history in the tech industry.
- Company Description: Dell Technologies enables organizations to modernize, automate, and transform their digital futures. They provide essential infrastructure for customers to build their digital future, transform IT, and protect their most important assets.
- Company Specialties: Dell Technologies specializes in digital transformation, security transformation, IT transformation, workforce transformation, AI, and generative AI.
📊 Role Analysis
- Career Level: This role is at the intermediate level, offering opportunities for growth and development.
- Reporting Structure: The Paid Search Specialist will report directly to the Paid Search Regional Lead and may have 1-2 direct reports.
- Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
- Growth Opportunities: Dell Technologies offers various growth opportunities, including internal promotions, skill development, and career pathing.
ASSUMPTION: The company's large size and diverse offerings provide ample opportunities for career progression and skill development.
🌍 Location & Work Environment
- Office Type: Dell Technologies' Warsaw office is a modern, collaborative workspace designed to foster innovation and productivity.
- Office Location(s): The primary office is located in Warsaw, Poland.
- Geographic Context: Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and a thriving tech industry.
- Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to meet campaign needs.
ASSUMPTION: While not explicitly stated, the company may offer flexible work arrangements, such as remote work or hybrid options, depending on the role and individual needs.
💼 Interview & Application Insights
- Typical Process: The interview process may include phone or video screens, followed by on-site interviews with the hiring manager and team members. A final interview with the Paid Search Regional Lead may also be required.
- Key Assessment Areas: Candidates can expect to be assessed on their technical skills, leadership abilities, problem-solving, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your paid search campaign successes and challenges overcome.
- Research Dell Technologies' products, services, and industry to demonstrate your understanding and enthusiasm for the role.
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's internal policies.
👔 Cultural Fit Considerations
- Company Values: Dell Technologies values include customer obsession, winning together, innovate and adapt, and lead the way.
- Work Style: Dell Technologies fosters a collaborative, inclusive, and innovative work environment. Employees are encouraged to take initiative, learn continuously, and work together to achieve common goals.
- Self-Assessment Questions:
- How do you embody Dell Technologies' core values in your daily work?
- How have you demonstrated leadership and collaboration in previous roles?
- How do you stay updated on industry trends and adapt to change?
ASSUMPTION: Dell Technologies values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Campaign Pressure: Paid search campaigns can be fast-paced and demanding, requiring strong time management and prioritization skills.
- Budget Constraints: Managing campaign budgets effectively may require making tough decisions and trade-offs.
- Stakeholder Management: Collaborating with various teams and stakeholders may present communication and coordination challenges.
ASSUMPTION: While these challenges exist, Dell Technologies offers a supportive work environment and resources to help employees succeed.
📈 Similar Roles Comparison
- Role Differences: Compared to other paid search specialist roles, this position offers more leadership responsibilities and a larger team to manage.
- Industry-Specific Context: Dell Technologies operates in a competitive tech industry, requiring a strong understanding of the market and customer needs.
- Career Path Comparison: This role offers opportunities for growth, including potential promotions to senior specialist, manager, or team lead positions.
ASSUMPTION: The specific career path may vary depending on the individual's skills, performance, and the organization's needs.
📝 Sample Projects
- Campaign Optimization: Develop and implement a strategy to improve the performance of an underperforming campaign, resulting in a 20% increase in conversions.
- Budget Allocation: Analyze campaign data to identify opportunities for reallocating budget to higher-performing channels, leading to a 15% increase in overall ROI.
- Ad Copy Testing: Collaborate with the creative team to A/B test ad copy variations, improving click-through rates by 10%.
ASSUMPTION: These sample projects are based on typical paid search specialist responsibilities and may vary depending on the specific needs of the team and organization.
❓ Key Questions to Ask During Interview
- Role Responsibilities: How does this role fit into the broader digital marketing strategy, and what are the key priorities for the first 90 days?
- Team Structure: How does the paid search team collaborate with other marketing teams, and what are the lines of communication and decision-making processes?
- Company Culture: How does Dell Technologies foster innovation and collaboration, and what are some examples of successful cross-functional projects?
- Growth Opportunities: What are the potential career growth paths for this role, and what skills or experiences would make an employee a strong candidate for promotion?
- Work Environment: How does Dell Technologies support work-life balance, and what resources are available to help employees manage their time effectively?
ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://dell.wd1.myworkdayjobs.com/External/job/Warszawa-Poland/Paid-Search-Specialist_R267221).
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the keywords and qualifications mentioned in the job description.
- Prepare for interviews by researching Dell Technologies, practicing your responses to common interview questions, and developing examples of your paid search campaign successes and challenges overcome.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
