- Job Title: Paid Search Specialist
- Company: The Ward Law Group, PL
- Location: Miami Lakes, Florida, United States
- Job Type: Full-time
- Category: Marketing & Advertising
- Date Posted: May 14, 2025
- Experience Level: Intermediate (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, executing, and managing paid advertising campaigns across various digital platforms.
- Employing a data-driven approach to optimize campaign performance and support business objectives.
- Collaborating with cross-functional teams, including the Traditional Marketing Manager, Digital Marketing Manager, and Account and Analytics teams.
- Continuously measuring and optimizing campaign performance while establishing benchmarks and recommending future tests.
*ASSUMPTION: This role requires a well-organized, detail-oriented individual with excellent communication and leadership skills to handle multiple projects simultaneously and collaborate effectively with other teams.*
📋 Key Responsibilities
✅ Strategize, execute, and manage paid efforts on social channels (Facebook, Instagram, YouTube, LinkedIn, Tik Tok, etc.).
✅ Implement and manage paid social media-driven campaigns using online platforms and tools, including Business Manager, Sprout Social, etc.
✅ Use a data-driven approach to develop marketing strategies and plans to support and achieve the client’s business objectives. Assist in developing media strategy, and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.).
✅ Gather data on consumers, competitors, and market conditions.
✅ Give direction to the creative team to update creatives on Facebook, Instagram, TikTok, and YouTube ads accounts.
✅ Ensure all tracking codes are installed and working correctly.
✅ Brainstorm new and creative growth strategies.
✅ Conduct keyword, trend, and audience research in tandem with analytics team members.
✅ Track and report performance regularly in cohesion with account teams and analytics teams.
✅ Represent the social media practice by working as an integrated team member to identify and deliver social media solutions that meet client objectives.
✅ Optimize and update LSAs as well as Google My Business for three properties.
✅ Optimize websites for SEO.
*ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a candidate who can think outside the box while also being detail-oriented and data-driven.*
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
Experience:
- 3+ years of experience managing paid search and social media campaigns.
- Proven experience with platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, TikTok Ads, and YouTube Ads.
- Hands-on experience with SEO optimization and Local Service Ads (LSAs).
Required Skills:
- Google Analytics
- Strong understanding of digital advertising metrics, tracking codes, and reporting systems.
- Experience with A/B testing and optimization of paid search landing pages.
- Knowledge of keyword research tools and audience targeting strategies.
- Familiarity with Google My Business and website SEO best practices.
Preferred Skills:
- Experience with project management tools.
- Knowledge of legal marketing or personal injury industry.
- Fluency in Spanish.
*ASSUMPTION: While not explicitly stated, having experience in the legal or personal injury industry could be beneficial for this role.*
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 per year
- *ASSUMPTION: This salary range is based on industry standards for a Paid Search Specialist with 3+ years of experience in the Miami Lakes, Florida area.*
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Monday - Friday, 9AM to 5:30PM EST
📌 Applicant Insights
🔍 Company Context
- Industry: Law Practice
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: The Ward Law Group is a family-owned personal injury law firm focusing on Spanish-speakers. They aim to provide top customer service while maintaining high professional and ethical standards.
- Company Specialties: Car accident and personal injury lawyers protecting the rights of victims.
📊 Role Analysis
- Career Level: Intermediate
- Reporting Structure: This role reports directly to the Digital Marketing Manager.
- Work Arrangement: On-site, with a standard workweek of Monday to Friday, 9AM to 5:30PM EST.
- Growth Opportunities: As the company continues to grow, there may be opportunities for advancement within the marketing team or other departments.
🌍 Location & Work Environment
- Office Type: On-site, with a comfortable and vibrant atmosphere.
- Office Location: 7975 NW 154th St., 306, Miami Lakes, Florida 33016, US
- Geographic Context: Miami Lakes is a suburban city in Miami-Dade County, Florida, with a population of approximately 60,000 people. It offers a mix of urban and suburban living, with easy access to Miami and other nearby cities.
- Work Schedule: Standard workweek, with flexible hours and the possibility of overtime during busy periods.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone screens, behavioral interviews, and skill assessments.
- Key Assessment Areas: Problem-solving skills, data analysis, creativity, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the legal marketing industry and the company's mission.
- Be prepared to discuss your experience with paid search and social media campaigns, as well as your ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Google Ads
- Facebook Business Manager
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Sprout Social
- Google Analytics
- Google My Business
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
👔 Cultural Fit Considerations
- Company Values: Service to clients, service to teammates, service to the community, faith, accountability, leadership, and loyalty.
- Work Style: Collaborative, innovative, detail-oriented, and data-driven.
- Self-Assessment Questions:
- How do you embody the company's core values in your daily work?
- Describe a time when you had to manage multiple projects simultaneously. How did you ensure success in each project?
- How do you stay organized and focused when working on various tasks and projects?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines simultaneously.
- Keeping up with the rapidly evolving digital marketing landscape.
- Collaborating effectively with cross-functional teams and stakeholders.
- Adapting to the unique needs and requirements of the legal marketing industry.
📈 Similar Roles Comparison
- Paid Search Specialist vs. SEO Specialist: While both roles focus on optimizing online presence, a Paid Search Specialist focuses on paid advertising campaigns, while an SEO Specialist focuses on organic search engine rankings.
- Paid Search Specialist vs. Social Media Manager: Both roles involve managing social media campaigns, but a Paid Search Specialist focuses on paid advertising, while a Social Media Manager may also handle organic content and community management.
📝 Sample Projects
- Developing and executing a paid advertising campaign for a new personal injury practice area.
- Optimizing Local Service Ads (LSAs) and Google My Business listings to improve local search visibility.
- Conducting keyword research and audience targeting analysis to inform campaign strategy.
- Collaborating with the creative team to develop and test new ad creatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/TheWardLawGroupPL/744000059407506-paid-search-specialist).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past paid search and social media campaigns, as well as any relevant analytics or reporting.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
