Paid Search Specialist

📌 Core Information

🔹 Job Title: Paid Search Specialist

🔹 Company: Dell Technologies

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Warsaw, Bratislava)

🚀 Job Overview

Key aspects of this role include:

• Driving digital advertising success by optimizing campaigns and analyzing trends
• Collaborating with creative teams and vendors to develop and execute effective ads
• Managing campaign budgets and ensuring maximum efficiency
• Staying updated on SEM trends and best practices

ASSUMPTION: This role requires a balance of technical skills in paid search and strong collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Implement and optimize paid search campaigns to meet KPIs and objectives

✅ Analyze performance data and recommend strategies for continuous improvement

✅ Collaborate with creative teams and vendors to develop and execute effective ads

✅ Manage campaign budgets and ensure maximum efficiency

✅ Stay updated on SEM trends and best practices

ASSUMPTION: The role may evolve based on the team's priorities and the company's business goals.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Proven professional experience in search engine marketing

Required Skills:

• Expertise in platforms like SA360, Google Ads, and Bing Ads
• Strong analytical skills
• Ability to work in a collaborative environment

Preferred Skills:

• Experience managing large-scale campaigns with complex objectives

ASSUMPTION: While not explicitly stated, proficiency in the local language (Polish) may be required for effective communication within the team and with local clients.

💰 Compensation & Benefits

Salary Range: The average salary for a Paid Search Specialist in Poland is around PLN 12,000 - 18,000 per month (gross). However, this can vary based on experience and performance.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional flexibility may be required based on project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Dell Technologies operates in the computer hardware manufacturing industry, with a strong focus on digital transformation and innovation.

Company Size: Dell Technologies is a large organization with over 100,000 employees worldwide. This size offers numerous opportunities for career growth and development.

Founded: Dell Technologies was founded in 1984 and has since grown into a global leader in its industry.

Company Description:

• Dell Technologies is committed to driving human progress through technology
• The company provides essential infrastructure for organizations to transform their digital futures
• Dell Technologies fosters an inclusive culture that values diversity and encourages innovation

Company Specialties:

• Digital Transformation
• Security Transformation
• IT Transformation
• Workforce Transformation
• AI and Generative AI

Company Website: http://www.delltechnologies.com

ASSUMPTION: Dell Technologies' large size and global presence may offer opportunities for international travel or relocation for the right candidate.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in search engine marketing.

Reporting Structure: The Paid Search Specialist will report directly to the Digital Advertising team lead within the Dell Marketing Team.

Work Arrangement: This is an on-site position with the option to work in either Warsaw or Bratislava. The role may require occasional flexibility in working hours to accommodate project needs.

Growth Opportunities:

• Progression to a Senior Paid Search Specialist or Team Lead role
• Expansion into other areas of digital marketing or advertising
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: The role may evolve over time as the team's priorities and the company's business goals change, presenting new growth opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.

Office Location(s): Warsaw, Mazowieckie, Poland; Bratislava, Slovakia

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene and numerous historical sites
• Bratislava is the capital of Slovakia, known for its historic city center and beautiful castle

Work Schedule: Standard business hours with occasional flexibility required based on project needs.

ASSUMPTION: The role may require occasional travel between the Warsaw and Bratislava offices, as well as to other locations for meetings or conferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview focusing on paid search skills and campaign management
• Final interview with the hiring manager or team lead

Key Assessment Areas:

• Technical proficiency in paid search platforms and tools
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Problem-solving abilities and adaptability

Application Tips:

• Highlight relevant experience and achievements in paid search campaign management
• Demonstrate a strong understanding of SEM trends and best practices
• Showcase your ability to work effectively in a collaborative environment
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Paid Search, Campaign Optimization, Data Analysis, Budget Management, SEM Trends, Google Ads, Bing Ads, SA360, Collaboration, Analytical Skills

ASSUMPTION: The application process may include assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.

🛠️ Tools & Technologies

• SA360
• Google Ads
• Bing Ads
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role may require familiarity with additional tools and platforms as needed to support campaign management and optimization.

👔 Cultural Fit Considerations

Company Values:

• Progress
• Inclusion
• Customer-centricity
• One Dell
• Results-driven

Work Style:

• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong interest in staying up-to-date with SEM trends and best practices?

ASSUMPTION: Dell Technologies values diversity and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple campaigns with varying objectives and KPIs
• Keeping up with the fast-paced nature of digital marketing and SEM trends
• Collaborating effectively with cross-functional teams and stakeholders
• Occasional flexibility in working hours to accommodate project needs

ASSUMPTION: The role may present unique challenges based on the team's priorities and the company's business goals.

📈 Similar Roles Comparison

• This role focuses specifically on paid search campaigns, whereas similar roles in digital marketing may have a broader scope
• Dell Technologies' large size and global presence offer unique opportunities for career growth and development
• This role may provide opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the team's priorities and the company's business goals.

📝 Sample Projects

• Developing and executing a paid search campaign strategy for a new product launch
• Analyzing campaign performance data to identify trends and optimize results
• Collaborating with creative teams to develop effective ads and landing pages

ASSUMPTION: The specific projects and tasks associated with this role may vary based on the team's priorities and the company's business goals.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall digital marketing strategy for the company?
• What opportunities are there for professional development and growth within the team and the company?
• How does the team collaborate with other departments and stakeholders to achieve business goals?
• What is the typical career path for someone in this role?

ASSUMPTION: The interview process may provide insights into the team's dynamics, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Dell Technologies and familiarizing yourself with their products and services
• Follow up with the hiring manager or team lead after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.