Paid Search Specialist

📌 Core Information

🔹 Job Title: Paid Search Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Google Ads campaigns across various platforms
• Analyzing data to improve campaign performance
• Collaborating with clients to develop tailored strategies
• Staying up-to-date with the latest trends and best practices in paid search and digital advertising

ASSUMPTION: This role requires a proactive, data-driven individual with a strong background in paid search and paid media. Familiarity with other digital marketing platforms and conversion rate optimization is a plus.

📋 Key Responsibilities

✅ Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube

✅ Implement and track conversions using Google Tag Manager

✅ Analyze and interpret data from Google Analytics to optimize campaign performance

✅ Work with clients to develop tailored strategies that align with their business objectives

✅ Create, monitor, and refine paid media strategies, ensuring maximum ROI

✅ Collaborate with other team members, including strategists and project managers, to execute campaigns smoothly

✅ Leverage A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance

✅ Occasionally support other paid media initiatives, including Meta (Facebook/Instagram) advertising, as needed

ASSUMPTION: This role requires strong analytical skills and the ability to work on multiple campaigns simultaneously. Excellent communication skills are also essential for client collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube)

Required Skills:

• Expertise in Google Ads, Google Analytics, and Google Tag Manager
• Strong analytical skills with a data-driven approach to campaign optimization
• Ability to work on multiple campaigns simultaneously and manage competing priorities
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Meta (Facebook/Instagram) advertising campaigns
• Google Grants experience
• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads)
• Experience with conversion rate optimization and landing page testing

ASSUMPTION: Candidates with a proven track record in paid search and a passion for digital marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 per month (USD)

Benefits:

• Fully remote work arrangement
• Opportunity to work with a diverse range of clients
• Chance to grow and develop skills in a dynamic environment

Working Hours: 40 hours per week, 9 AM - 5 PM EST

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing professionals with the required skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2021

Company Description:

• ProjectGrowth is a strategic consulting firm specializing in business growth, digital transformation, and data-driven marketing solutions
• The company partners with organizations to accelerate growth through tailored strategies, CRM automation (HubSpot), and optimized digital campaigns
• ProjectGrowth is committed to bridging the global talent gap and helping international professionals shine on the US tech stage

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a growing company with a strong focus on digital marketing and helping clients achieve their business objectives.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or similar position

Work Arrangement: Fully remote, with a standard workweek of 40 hours (9 AM - 5 PM EST)

Growth Opportunities:

• Expanding skills and expertise in paid search and digital advertising
• Potential to take on more responsibilities and advance within the company
• Opportunity to work with a diverse range of clients and industries

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to grow and develop their skills in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Work from home, with a focus on Eastern Standard Time (EST) hours

Geographic Context:

• This role is open to candidates from various countries, including Ethiopia, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda, Canada, Dominican Republic, Mexico, Argentina, Costa Rica, Guatemala, Chile, Colombia, Ecuador, Uruguay, and Peru
• Candidates should be comfortable working in a fully remote environment and have a stable internet connection
• The company encourages a flexible and inclusive work environment, with a focus on results and collaboration

Work Schedule: Standard workweek of 40 hours, with core hours from 9 AM - 5 PM EST

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a fully remote work environment.

💼 Interview & Application Insights

Typical Process:

• Submit the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Experience with Google Ads, Google Analytics, and Google Tag Manager
• Analytical skills and data-driven approach to campaign optimization
• Communication and collaboration skills
• Understanding of paid media best practices and strategies

Application Tips:

• Highlight your relevant experience and achievements in your resume and cover letter
• Demonstrate your understanding of the role and the company's mission in your application materials
• Prepare a compelling video that showcases your skills and enthusiasm for the role

ATS Keywords: Google Ads, Google Analytics, Google Tag Manager, Paid Search, Campaign Management, Data Analysis, Conversion Optimization, Meta Advertising, Digital Marketing, CRM Automation

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills and experience in paid search and digital advertising.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Meta (Facebook/Instagram) Advertising (optional)
• Other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads) (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap
• Helping international professionals shine on the US tech stage
• Fostering a dynamic and supportive work environment

Work Style:

• Self-motivated and results-driven
• Strong communication and collaboration skills
• Adaptable and comfortable working in a fully remote environment

Self-Assessment Questions:

• Do you have a proven track record in paid search and digital advertising?
• Are you comfortable working in a fully remote environment and managing your own time?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: Candidates who align with ProjectGrowth's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and prioritizing workload
• Keeping up with the latest trends and best practices in paid search and digital advertising
• Effectively communicating and collaborating with clients and team members in a fully remote work environment
• Adapting to the company's unique culture and work style

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other paid search specialist roles, this position offers a unique opportunity to work with a diverse range of clients and industries
• ProjectGrowth's focus on bridging the global talent gap sets it apart from other marketing agencies
• This role offers a clear career path for mid-level marketing professionals looking to grow and develop their skills

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Managing a Google Ads campaign for an e-commerce client, focusing on maximizing ROI and driving sales
• Collaborating with a team to develop and execute a comprehensive digital marketing strategy for a B2B software company
• Analyzing data from Google Analytics to optimize campaign performance and identify new opportunities for a non-profit organization

ASSUMPTION: These sample projects illustrate the diverse range of clients and industries that candidates may work with in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does ProjectGrowth support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does ProjectGrowth measure the success of its paid search campaigns?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/ProjectGrowth/0de4a18b-f514-429f-ac71-b93afa8f98f2
• Highlight your relevant experience and achievements in your resume and cover letter
• Prepare a compelling video that showcases your skills and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.