Paid Search Sr. Strategist

📌 Core Information

🔹 Job Title: Paid Search Sr. Strategist

🔹 Company: Power Digital

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing enterprise-level accounts for Paid Search advertising
• Optimizing campaign performance and strategy
• Analyzing campaign data and providing actionable insights
• Collaborating with cross-functional teams and clients
• Continuously seeking to improve campaign performance

ASSUMPTION: This role requires a high level of expertise in Paid Search advertising and experience managing complex, large-scale accounts.

📋 Key Responsibilities

✅ Own the execution, performance, and growth of Paid Search advertising services within a book of business

✅ Manage daily optimizations, campaign creation, and high-level strategy for enterprise-level accounts

✅ Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth

✅ Participate in weekly department scrums and training sessions to further channel knowledge

✅ Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients

✅ Seek to utilize available AI and outsource resources to assist in workflow wherever possible

✅ Participate in the development process for new department training materials

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of digital marketing experience, with at least 2 years in an agency setting

Required Skills:

• Minimum 2+ years of hands-on experience with Search Engine Marketing, specifically campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Preferred Skills:

• Experience with AI and outsource resources
• Experience in training and development

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 13 observed national holidays + 2 mental health recharge days per year
• 2 Free Employee Assistance Programs
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various marketing services, including SEO, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Power Digital was founded in 2012 and has since grown to manage billions in media, working with leading and emerging brands around the world.

Company Description:

• Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
• Their experienced team develops custom marketing playbooks fueled by data, market trends, and industry insights to set clients apart from the competition, designed to drive revenue and brand lift.
• Power Digital's proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans, optimizing capital allocation and putting marketers, operators, and the investment community in a strategic seat at the table.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• ecommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: Power Digital Marketing

ASSUMPTION: Power Digital's focus on data-driven marketing strategies and proprietary technology sets it apart in the industry.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Paid Media Director and manages a book of business consisting of 4-6 complex, large accounts.

Work Arrangement: This role supports 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

Growth Opportunities:

• Progression to a Manager or Director role within the Paid Media department
• Expansion of the book of business and management of additional accounts
• Cross-functional collaboration and learning opportunities within the broader marketing team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their book of business and take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Power Digital has offices in San Diego, CA; New York, NY; and Arlington, VA, but this role can be performed remotely from anywhere in the United States.

Office Location(s): San Diego, CA; New York, NY; Arlington, VA

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for digital marketing professionals.
• The remote work arrangement provides flexibility and the ability to work from anywhere in the U.S.
• Power Digital's presence in multiple major cities allows for collaboration and networking opportunities with team members and clients across the country.

Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited time off available on day one.

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for employees, while the presence in multiple major cities offers opportunities for collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Paid Media Director and other team members
• Case study or project presentation (if applicable)
• Final interview with the CEO or another executive team member
• Background check and offer extension

Key Assessment Areas:

• Paid Search advertising expertise and experience
• Campaign management skills and experience
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Power Digital's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Paid Search advertising and campaign management
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities
• Research Power Digital's company culture and values to ensure a strong cultural fit

ATS Keywords: Paid Search, SEM, PPC, Campaign Management, Data Analysis, Google Ads, Bing Ads, Performance Max, YouTube Ads, Display Advertising, Enterprise-level Accounts, Client Communication, Strategic Planning, Funnel Marketing, Google Analytics

ASSUMPTION: Power Digital's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google/Microsoft Office Suite(s)
• Performance Max
• YouTube Ads
• Display Advertising
• nova (Power Digital's proprietary technology)

ASSUMPTION: This role requires proficiency in various Paid Search advertising platforms, Google Analytics, and Power Digital's proprietary technology, nova.

👔 Cultural Fit Considerations

Company Values:

• Data-Driven: We make decisions based on data and insights, continuously testing and optimizing our strategies
• Collaborative: We work together to achieve our goals, fostering a culture of teamwork and mutual support
• Innovative: We embrace change and seek out new opportunities to improve and grow
• Results-Oriented: We focus on delivering measurable results and driving growth for our clients
• Client-Focused: We prioritize our clients' needs and strive to exceed their expectations

Work Style:

• Fast-paced and dynamic, with a focus on quick decision-making and execution
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Client-focused and results-oriented, with a commitment to delivering exceptional service

Self-Assessment Questions:

• Do you have a proven track record of driving results through Paid Search advertising campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and making quick decisions under pressure?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with data and using it to inform your decision-making and strategy?
• Do you have strong communication skills and the ability to build and maintain effective relationships with clients?

ASSUMPTION: Power Digital's culture values data-driven decision-making, collaboration, innovation, results orientation, and a strong client focus. Candidates who align with these values and work styles will be a strong fit for the organization.

⚠️ Potential Challenges

• Managing complex, enterprise-level accounts with high expectations and tight deadlines
• Keeping up with the latest trends and best practices in Paid Search advertising and digital marketing
• Balancing multiple client priorities and workloads
• Working remotely and maintaining effective communication with team members and clients
• Adapting to a dynamic, fast-paced work environment with changing priorities and deadlines

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Paid Search Sr. Strategist vs. Paid Media Manager: The Sr. Strategist role focuses more on high-level strategy and account management, while the Manager role involves more day-to-day campaign management and optimization
• Industry-specific context: Power Digital's focus on data-driven marketing strategies and proprietary technology sets it apart in the industry, offering unique opportunities for growth and innovation
• Career path comparison: This role offers a clear path for progression to a Manager or Director role within the Paid Media department, with opportunities to expand the book of business and take on additional responsibilities

ASSUMPTION: This role offers unique opportunities for growth and progression within Power Digital's Paid Media department, with a clear path for advancement and expansion of responsibilities.

📝 Sample Projects

• Developing and executing a comprehensive Paid Search advertising strategy for a new enterprise-level client, including keyword research, ad copy development, and bid optimization
• Analyzing and optimizing the performance of an existing Paid Search advertising campaign for a mid-sized e-commerce client, focusing on improving conversion rates and reducing cost per acquisition
• Collaborating with the SEO team to develop an integrated digital marketing strategy for a B2B client, including keyword research, on-page optimization, and link building

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Paid Search Sr. Strategist role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Paid Media department currently, and how can this role help address them?
• How does Power Digital support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Power Digital measure the success of its Paid Search advertising campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and learning from other departments within Power Digital?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Power Digital Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on Paid Search advertising and campaign management
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities
• Research Power Digital's company culture and values to ensure a strong cultural fit
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.