📌 Core Information
🔹 Job Title: Paid Search Strategist
🔹 Company: Power Digital
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 2-3 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Paid Search advertising campaigns
- Analyzing performance data and providing actionable insights
- Collaborating with internal teams and communicating with clients
- Staying up-to-date with industry trends and best practices
- Contributing to process improvement and innovation
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of Paid Search and a proven track record of driving results.
📋 Key Responsibilities
✅ Manage paid search campaigns across clients, including daily optimizations and strategic changes
✅ Analyze performance data and provide intelligent analysis, interpretation, and action plans
✅ Manage client budgets and advise on budget changes
✅ Help determine client benchmarking and implement optimizations to hit KPIs
✅ Maintain frequent and excellent communication with internal teams and clients
✅ Keep up-to-date with industry topics and trends
✅ Improve upon paid media processes and innovation of new strategies and techniques
✅ Employ AI technologies to enhance and optimize business processes
✅ Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple tasks and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of digital marketing experience, with at least 2 years in Paid Search
Required Skills:
- Proficient in Google/Microsoft Office Suite
- Proficient in Google Analytics
- Strong understanding of full-funnel marketing and Paid Media's place in the funnel
- Strong Excel skills with clear understanding of advanced Excel features
- Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
- Detail-oriented and organized with strong note-taking acumen
- Strong enthusiasm, passion, creativity, and commitment to Paid Media and client work
- Entrepreneurial spirit with passion for knowledge and personal growth
Preferred Skills:
- Experience with additional campaign types such as Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Familiarity with AI technologies and their application in marketing
ASSUMPTION: Candidates with experience in an agency setting and a proven track record of driving results will be strongly considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Paid Search Strategist with 2-3 years of experience)
Benefits:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- One-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Strategist with 2-3 years of experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (501-1,000 employees)
Founded: 2012
Company Description:
- Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
- The company ignites revenue growth and brand recognition for leading and emerging brands around the world.
- Power Digital's proprietary technology, nova, analyzes a company's digital ecosystem using multiple first-party data sources to build informed and custom marketing plans.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- ecommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: http://www.powerdigitalmarketing.com
ASSUMPTION: Power Digital is a well-established company with a strong reputation in the growth marketing industry. They offer a comprehensive range of services and have a proven track record of success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Paid Search Strategist reports directly to the Paid Media Director or a similar role.
Work Arrangement: Remote OK (fully-remote, in-office, or hybrid)
Growth Opportunities:
- Potential advancement to Senior Strategist or Account Manager role
- Increased responsibility and leadership opportunities within the Paid Media team
- Broadened scope of work to include additional channels and services
ASSUMPTION: This role offers significant growth potential for the right candidate. Power Digital is a rapidly growing firm with a strong focus on employee development and internal promotion.
🌍 Location & Work Environment
Office Type: Fully-remote, in-office, or hybrid
Office Location(s): San Diego, CA; New York, NY; Arlington, VA
Geographic Context:
- The United States offers a large and diverse market for growth marketing services.
- The remote work arrangement allows for flexibility in location and time zone.
- The company has offices in major metropolitan areas on the East and West Coasts.
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited time off policy
ASSUMPTION: The remote work arrangement and flexible hours policy allow for a better work-life balance and increased job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Paid Media Director or a similar role
- Final interview with the company's leadership team
- Background check and offer extension
Key Assessment Areas:
- Technical skills and Paid Search expertise
- Problem-solving and analytical skills
li>Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Paid Search and the industry trends
- Showcase your ability to manage multiple tasks and deadlines
- Prepare for behavioral and situational interview questions
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: Paid Search, PPC, SEM, Google Ads, Bing Ads, campaign management, data analysis, Excel, Google Analytics, full-funnel marketing
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. Power Digital values candidates who are passionate about Paid Search and committed to driving results for their clients.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- Microsoft Office Suite
- Excel
- Power Digital's proprietary technology, nova
ASSUMPTION: The Paid Search Strategist will be expected to be proficient in Google Ads and Bing Ads, as well as other relevant tools and technologies used by the company.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and transparency
- Client-centric approach
Work Style:
- Fast-paced and dynamic
- Results-oriented and data-driven
- Collaborative and team-focused
- Adaptable and flexible
- Entrepreneurial spirit
Self-Assessment Questions:
- Do you have a strong understanding of Paid Search and a proven track record of driving results?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-focused work environment?
- Are you committed to continuous learning and improvement?
- Do you align with Power Digital's company values and mission?
ASSUMPTION: Power Digital values candidates who are passionate about Paid Search, committed to driving results, and aligned with their company values and mission.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple tasks simultaneously
- The Paid Search landscape is constantly evolving, requiring continuous learning and adaptation
- The role may involve working with clients in different time zones and managing their expectations
- The company's rapid growth may present challenges in maintaining a consistent work-life balance
ASSUMPTION: The ideal candidate will be able to manage their time effectively, adapt to change, and balance the demands of the role with their personal life.
📈 Similar Roles Comparison
- Paid Search Strategist vs. Paid Media Manager: The Paid Search Strategist role focuses specifically on Paid Search campaigns, while the Paid Media Manager role oversees a broader range of paid media channels
- Paid Search Strategist vs. SEO Specialist: The Paid Search Strategist role focuses on driving traffic through paid advertising, while the SEO Specialist role focuses on driving organic traffic through search engine optimization
- Paid Search Strategist vs. Account Executive: The Paid Search Strategist role is focused on campaign management and optimization, while the Account Executive role is focused on client relationship management and business development
ASSUMPTION: The Paid Search Strategist role is unique in its focus on Paid Search campaign management and optimization, and requires a specific set of skills and expertise.
📝 Key Questions to Ask During Interview
- What are the most significant challenges facing the Paid Search team currently, and how can this role help address them?
- How does Power Digital support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Power Digital measure the success of its Paid Search campaigns, and how can this role contribute to improving those metrics?
- What are the key qualities and skills that the ideal candidate for this role should possess?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving results for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
