Paid Social Account Director

📌 Core Information

🔹 Job Title: Paid Social Account Director

🔹 Company: IPG Mediabrands

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing a team of Paid Social Specialists
• Developing and executing client strategy and performance plans
• Managing client digital media accounts with innovation in Paid Social
• Working closely with wider business and clients for alignment and growth

ASSUMPTION: The emphasis on leading a fast-growing team suggests that the role likely involves developing strategic initiatives and innovations in paid social platforms, especially with the digital media's ongoing evolution.

📋 Key Responsibilities

✅ Being a source of expertise in Biddable Media, particularly Paid Social

✅ Collaborating with the Digital Media Lead to strategize overarching client goals

✅ Supporting and developing the team, maintaining high work standards

✅ Managing the team's financial aspects

✅ Running best-in-class Paid Social campaigns aligning with creativity and platforms

✅ Staying updated on platform changes impacting strategies or tracking

ASSUMPTION: Responsibilities suggest a substantial managerial component, emphasizing team development and financial oversight, aligning strategic planning with innovations in media platforms.

🎯 Required Qualifications

Education: Not specified

Experience: Significant agency experience working with branding and performance clients

Required Skills:

• Strong leadership skills and team management
• Excellent client management skills
• Deep understanding of multi-market campaigns
• Analytical and strategic thinking
• Proficiency in Paid Social platforms

Preferred Skills:

• Knowledge of digital marketing channels like SEO, affiliates, and display
• Strong presentation and Excel skills

ASSUMPTION: While education requirements aren't specified, the emphasis on agency experience and diverse skill sets suggests they value practical experience over specific formal education credentials.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive within market

Benefits:

• 25 days minimum annual leave plus office closure during Christmas & New Year
• Free breakfast and lunch
• Early finish Fridays and flexible core hours
• Retail discounts and salary sacrifice car schemes
• Wellbeing programs and extensive insurance plans
• Generous parental leave and financial education programs

Working Hours: 40 hours per week, with some flexibility offered

ASSUMPTION: Benefits emphasize work-life balance and personal wellbeing, possibly as a competitive edge in attracting top talent in a high-demand field.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services within Media and Marketing

Company Size: 10,001+ employees, offering a broad global presence and diverse opportunities

Founded: Not specified

Company Description:

• Manages over $47 billion in marketing investments globally
• Operates across full-service agency networks and specialized units
• Serves iconic brands in various industries like automotive, finance, and fashion

Company Specialties:

• Media Planning & Buying
• Social Media Marketing
• Out-Of-Home Advertising and more

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: The description highlights a strong leadership role within a globally influential company, suggesting robust career advancement opportunities.

📊 Role Analysis

Career Level: Director-level, indicating a strategic and leadership focus

Reporting Structure: Reports to Paid Social Group Account Director/Digital Media Lead

Work Arrangement: Primarily on-site with potential flexible arrangements

Growth Opportunities:

• Lead projects that define industry innovations in digital marketing
• Potential to expand leadership skills by managing a growing team
• Opportunity to influence client strategies on a higher level

ASSUMPTION: The role is strategically crucial to transforming digital campaigns and enhancing client engagement, suggesting advancement possibilities in senior leadership.

🌍 Location & Work Environment

Office Type: Modern and collaborative workspace

Office Location(s): Based in central London, a hub for media and marketing industries

Geographic Context:

• Centrally connected, facilitating client interactions and industry networking
• Participation in London's vibrant digital media scene
• Access to a culturally diverse professional network

Work Schedule: Standard office hours with some flexibility, emphasizing efficiency and balance

ASSUMPTION: The central London location offers dynamic access to major market events and client opportunities, beneficial for career growth.

💼 Interview & Application Insights

Typical Process:

• Initial screening via a recruiter or internal HR contact
• Technical and behavioral interviews with team leads
• Final interview with senior management or digital media lead

Key Assessment Areas:

• Experience managing digital media campaigns
• Ability to lead and mentor a diverse team
• Strategic and innovative thinking

Application Tips:

• Highlight leadership experience in managing digital campaigns
• Showcase adaptability with rapidly changing digital landscapes
• Be prepared with case studies or examples from previous roles

ATS Keywords: Paid Social, Biddable Media, Client Management, Leadership, Team Development

ASSUMPTION: The application process likely focuses on strategic thinking and a demonstrated ability to drive innovation in digital media, essential for this leadership role.

🛠️ Tools & Technologies

• Facebook Business Manager
• Instagram for Business
• Google Analytics

ASSUMPTION: Proficiency in key social media platforms and analytical tools reflects the importance of data-driven decision-making in this role.

👔 Cultural Fit Considerations

Company Values:

• Diversity and Inclusion
• Innovation
• Customer-centric approach

Work Style:

• Collaborative and team-oriented
• Innovative with a passion for digital trends
• Proactive and strategic in approach

Self-Assessment Questions:

• How do you inspire and lead a team to drive innovation in campaigns?
• What strategies have you employed to manage multi-market campaigns?
• How do you stay current with digital media evolutions?

ASSUMPTION: The role requires a proactive and inclusive leadership style, fostering a culture of innovation and strategic client service.

⚠️ Potential Challenges

• Keeping up with rapid changes in social media platforms
• Balancing client expectations with resource capabilities
• Maintaining team motivation across high-pressure timelines
• Adapting strategies quickly to market shifts

ASSUMPTION: Challenges are likely related to the fast-paced nature of digital media, requiring adaptability and quick decision-making.

📈 Similar Roles Comparison

• Comparable roles at other media agencies may involve similar strategic oversight but may lack the extensive global reach of IPG Mediabrands
• Often require similar digital media proficiency
• Role may feature differing levels of client interaction and innovation focus

ASSUMPTION: Similar roles might be available at a national or regional level but this position offers unique global exposure and strategic influence.

📝 Sample Projects

• Developing a cross-platform social media campaign for an international brand
• Leading a team to integrate new AI tools into a client's social strategy
• Collaborating with creative teams to launch a viral paid social campaign

ASSUMPTION: Projects will likely include trendsetting and innovative campaigns crucial for client engagement and retention.

❓ Key Questions to Ask During Interview

• What are the current challenges your team faces in implementing social strategies?
• Can you describe the team dynamics and your role in shaping them?
• How does IPG Mediabrands support continuous learning and development in this role?
• What success metrics does IPG Medibrands prioritize for this position?
• How are new tools and technologies evaluated and implemented?

ASSUMPTION: Questions should center on role dynamics, innovation efforts, and measuring team success, reflecting strategic and leadership interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IPG Mediabrands career portal
• Prepare a digital portfolio or examples of past campaigns if applicable
• Ensure your resume highlights necessary skills such as leadership and digital expertise
• Prepare for a potential case-based interview to showcase strategic thinking
• Contact the Talent Inclusion Specialist for any adjustment needs during the recruitment process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.