Paid Social Associate

📌 Core Information

🔹 Job Title: Paid Social Associate

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel, conversion-driving campaigns on Meta Ads Manager
• Owning budget, strategy, and business direction for the paid social channel
• Utilizing AI and curated seed images/videos for content and ad creation
• Streamlining ad creation using internal or third-party tools
• Supporting paid social team members with ad hoc requests

ASSUMPTION: This role requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals. The ideal candidate will be a self-starter who can adapt quickly and continuously optimize campaigns to drive results.

📋 Key Responsibilities

✅ Manage new and existing paid social campaigns that match or beat the performance of top social lead generation partners

✅ Own your budget, strategy, and business direction for the paid social channel

✅ Utilize AI and curated seed images/videos for content and ad creation

✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

✅ Support paid social team members with ad hoc requests when needed

✅ Create data visualization solutions for actionable reporting and insights

✅ Communicate clearly and effectively with team and stakeholders with performance updates

✅ Monitor performance daily and quickly adapt to change

ASSUMPTION: This role requires a strong focus on performance optimization and effective communication with team members and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of budget ownership and impact on P&L
• Experience using offline data (preferred)
• Experience with A/B testing (preferred)

Preferred Skills:

• Experience with AI-driven ad creation
• Familiarity with third-party ad creation tools

ASSUMPTION: While training can be provided for offline optimization, the ideal candidate will have a solid foundation in paid media fundamentals and be able to navigate Meta Ads Manager independently.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for the Charlotte area)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid Time Off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services. Renuity specializes in home improvement and repair services, with a focus on providing expert local providers and collaborative project management.

Company Size: 1,001-5,000 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: Renuity was founded with the goal of combining renovation expertise, local know-how, and collaborative project management services to ensure customer satisfaction.

Company Description:

• Renuity offers a wide range of home repair and remodel services, from roofing and window installs to bathroom and kitchen updates.
• The company has a national presence with local installation experts, ensuring quality products and respect for customers and their homes.
• Renuity is committed to finding the best possible solution for customers' home repair and remodel needs.

Company Specialties:

• Home improvement and repair services
• Collaborative project management
• Local expertise and national presence

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and national presence allows the company to provide high-quality services tailored to customers' needs.

📊 Role Analysis

Career Level: Mid-level. This role requires a solid foundation in paid media fundamentals and experience with Meta Ads Manager, but there is still room for growth and development.

Reporting Structure: This role reports directly to the Paid Social Manager and works closely with the marketing team to ensure campaign performance aligns with overall business objectives.

Work Arrangement: On-site, full-time. The role requires regular collaboration with the marketing team and may involve on-site client meetings.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Paid Social Manager or Senior Paid Social Associate
• Expansion into related roles, such as Social Media Manager or Digital Marketing Specialist
• Opportunities to work on high-impact campaigns and projects, driving business growth and success

ASSUMPTION: Renuity's collaborative culture and focus on employee growth provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Corporate office. Renuity's headquarters is located in Charlotte, North Carolina, offering a professional and collaborative work environment.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina, is the most populous city in the U.S. state of North Carolina and the 17th-most populous city in the United States.
• The city is known for its vibrant cultural scene, diverse neighborhoods, and growing job market.
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break). The role may require occasional overtime or weekend work to meet campaign deadlines.

ASSUMPTION: Renuity's Charlotte headquarters offers a dynamic and engaging work environment, with easy access to the city's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Paid Social Manager to discuss campaign management experience and strategies
• Final interview with the Marketing Director to review career goals and alignment with company objectives

Key Assessment Areas:

• Campaign management experience and proficiency in Meta Ads Manager
• Budget ownership and P&L understanding
• Adaptability and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Highlight specific campaign successes and challenges overcome in your resume and cover letter
• Demonstrate your understanding of Renuity's business and how your skills align with the company's objectives
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Meta Ads Manager, campaign management, paid media fundamentals, budget ownership, A/B testing, AI-driven ad creation, offline data

ASSUMPTION: Renuity's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's objectives. Successful candidates will demonstrate a strong understanding of campaign management and a passion for driving results.

🛠️ Tools & Technologies

• Meta Ads Manager
• AI-driven ad creation tools (e.g., Adzooma, Albert, Acquisio)
• Third-party ad creation tools (e.g., Hootsuite Ads, AdEspresso)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with Meta Ads Manager and be open to learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Renuity prioritizes customer satisfaction and strives to provide the best possible solutions for their home repair and remodel needs.
• Collaborative: The company fosters a collaborative work environment, encouraging team members to work together to achieve common goals.
• Innovative: Renuity is committed to staying at the forefront of industry trends and utilizing cutting-edge technology to drive business success.

Work Style:

• Results-driven: The ideal candidate will be focused on driving campaign performance and achieving business objectives.
• Adaptable: This role requires the ability to quickly adapt to change and pivot strategies as needed.
• Collaborative: Strong communication and teamwork skills are essential for success in this role.

Self-Assessment Questions:

• Do you have a proven track record of driving campaign performance and achieving business objectives?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with teams to achieve common goals?

ASSUMPTION: Renuity's collaborative culture and focus on innovation make it an ideal fit for candidates who are results-driven, adaptable, and enjoy working in a team environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong time management and organizational skills
• Adapting to changes in campaign performance and strategy, necessitating a high level of flexibility and adaptability
• Working with a diverse range of stakeholders, requiring strong communication and collaboration skills
• Keeping up with industry trends and new tools and technologies, demanding a commitment to lifelong learning

ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their strong technical skills, adaptability, and commitment to driving results.

📈 Similar Roles Comparison

• Paid Social Specialist: This role is similar to the Paid Social Associate role but may have more responsibility for strategy development and team management.
• Social Media Manager: This role focuses on organic social media strategy and content creation, rather than paid social campaign management.
• Digital Marketing Specialist: This role may involve a broader range of digital marketing channels, such as SEO, email marketing, and content marketing, in addition to paid social.

ASSUMPTION: The Paid Social Associate role is well-suited for candidates who have a strong foundation in paid media fundamentals and are looking to gain experience in campaign management and strategy development.

📝 Sample Projects

• Developing and executing a full-funnel campaign strategy to drive conversions and meet business objectives
• Optimizing ad creative and targeting to improve campaign performance and reduce costs
• Analyzing campaign performance data to identify trends and make data-driven decisions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Paid Social Associate role.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process for a successful paid social campaign?
• How does the Paid Social Associate role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department?
• How does Renuity support work-life balance for its employees?
• Can you provide an example of a high-impact campaign that the marketing team has executed in the past?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your campaign management experience and relevant skills
• Prepare questions that demonstrate your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.