Paid Social Associate

📌 Core Information

🔹 Job Title: Paid Social Associate

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel, conversion-driving campaigns on Meta Ads Manager
• Owning budget, strategy, and business direction for the paid social channel
• Utilizing AI and curated seed images/videos for content and ad creation
• Streamlining ad creation using internal or third-party tools
• Supporting paid social team members with ad hoc requests

ASSUMPTION: This role requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals. It's ideal for a self-starter who can adapt quickly and continuously optimize campaigns to drive results.

📋 Key Responsibilities

✅ Manage new and existing paid social campaigns that match or beat the performance of top social lead generation partners

✅ Own your budget, strategy, and business direction for the paid social channel

✅ Utilize AI and curated seed images/videos for content and ad creation

✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

✅ Support paid social team members with ad hoc requests when needed

✅ Create data visualization solutions for actionable reporting and insights

✅ Communicate clearly and effectively with team and stakeholders with performance updates

✅ Monitor performance daily and quickly adapt to change

ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous optimization and adaptation to changing performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of budget ownership and impact on P&L
• Experience using offline data (preferred)
• Experience A/B testing (preferred)

Preferred Skills:

• Experience with AI-driven ad creation tools
• Familiarity with data visualization tools

ASSUMPTION: While training can be provided for offline optimization, the ideal candidate should have a solid foundation in paid media fundamentals and be able to adapt quickly to new tools and strategies.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on experience level and industry standards for the Charlotte, NC area)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services. Renuity specializes in home improvement and repair services, with a focus on providing expert local providers and collaborative project management.

Company Size: 1,001-5,000 employees. As a mid-sized company, Renuity offers opportunities for growth and collaboration within a structured team environment.

Founded: Renuity was founded in 2015 and has since grown to become a leading provider of home improvement services nationwide.

Company Description:

• Renuity combines local home improvement expertise with national project management services
• Offers a wide range of services, including roofing, window installation, and bathroom/kitchen updates
• Committed to finding the best possible solution for home repair and remodel needs

Company Specialties:

• Home improvement and repair services
• Local installation experts
• Quality products and respect for customers and their homes

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and national project management sets it apart in the home improvement industry, offering applicants a unique opportunity to grow within a structured, collaborative environment.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Paid Social Associate will report directly to the Marketing Manager and work closely with the Paid Social Team.

Work Arrangement: On-site, with the opportunity for hybrid or remote work in the future, depending on individual performance and company policy.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Paid Social Associate or Paid Social Manager
• Expansion into other marketing channels or roles within the company
• Potential opportunities to work on special projects or initiatives, leading to increased visibility and responsibility

ASSUMPTION: Renuity's mid-sized structure and focus on growth offer applicants a unique opportunity to develop their skills and advance their careers within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative, team-oriented work environment

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina is the largest city in the state and the 17th most populous city in the United States
• The city offers a diverse economy, with a strong focus on finance, energy, and healthcare sectors
• Charlotte is known for its vibrant arts and culture scene, as well as its numerous outdoor recreation opportunities

Work Schedule: Full-time, with the opportunity for flexible scheduling based on individual needs and team requirements

ASSUMPTION: Charlotte, North Carolina, offers applicants a dynamic and diverse work environment, with a strong focus on collaboration and growth within the company.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager to discuss campaign management experience and strategies
• Final interview with the Marketing Director to discuss long-term goals and fit within the team

Key Assessment Areas:

• Campaign management experience and strategies
• Understanding of Meta Ads Manager and other relevant tools
• Communication and collaboration skills
• Adaptability and problem-solving abilities

Application Tips:

• Highlight specific examples of successful campaign management and optimization strategies in your resume
• Tailor your cover letter to demonstrate your understanding of Renuity's unique business model and how your skills align with the role
• Prepare questions that demonstrate your interest in the role and the company's growth potential

ATS Keywords: Meta Ads Manager, campaign management, paid media fundamentals, budget ownership, A/B testing, data visualization, performance monitoring, ad creation, AI utilization, content creation, communication, adaptability, optimization, collaboration, reporting, strategy

ASSUMPTION: Renuity's interview process is designed to assess candidates' technical skills, communication abilities, and cultural fit within the team. Applicants should be prepared to discuss their campaign management experience and strategies in detail.

🛠️ Tools & Technologies

• Meta Ads Manager
• AI-driven ad creation tools (e.g., Adzooma, Albert, Acquisio)
• Data visualization tools (e.g., Tableau, Power BI, Looker)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time, as Renuity continues to invest in cutting-edge marketing technologies.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Renuity values local home improvement expertise and national project management services
• Collaboration: Renuity fosters a collaborative work environment, with a focus on teamwork and communication
• Growth: Renuity is committed to helping employees grow both personally and professionally

Work Style:

• Data-driven: Renuity relies on data and analytics to inform decision-making and optimize performance
• Adaptable: Renuity values employees who can adapt quickly to changing circumstances and new tools
• Collaborative: Renuity encourages open communication and teamwork across departments and locations

Self-Assessment Questions:

• Do you have a proven track record of success in campaign management using Meta Ads Manager?
• Are you comfortable working in a collaborative, team-oriented environment?
• Can you adapt quickly to new tools and strategies, and continuously optimize campaigns to drive results?

ASSUMPTION: Renuity's focus on collaboration, growth, and data-driven decision-making creates a unique work environment that values adaptability, communication, and teamwork.

⚠️ Potential Challenges

• Managing a large budget and multiple campaigns simultaneously may be challenging for less experienced candidates
• Adapting to changing performance metrics and optimizing campaigns in real-time may require strong analytical skills and quick decision-making
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
• Charlotte, North Carolina, may have a higher cost of living compared to other mid-sized cities, which could impact relocation decisions

ASSUMPTION: Renuity's focus on growth and continuous improvement creates a dynamic work environment that may present unique challenges for applicants. However, the company's commitment to employee development and collaboration offers opportunities for growth and success.

📈 Similar Roles Comparison

• Unlike other paid social roles, this position requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals
• Renuity's focus on local expertise and national project management sets it apart in the home improvement industry, offering applicants a unique opportunity to grow within a structured, collaborative environment
• Career paths within Renuity may vary depending on individual performance, company growth, and available opportunities

ASSUMPTION: Renuity's unique business model and focus on growth offer applicants a distinct opportunity to develop their skills and advance their careers within the company.

📝 Sample Projects

• Developing and executing a full-funnel campaign strategy to drive conversions and meet quarterly targets
• Optimizing campaign performance using AI-driven ad creation tools and data visualization solutions
• Collaborating with cross-functional teams to integrate paid social campaigns with other marketing channels and initiatives

ASSUMPTION: Renuity's focus on data-driven decision-making and continuous optimization creates opportunities for applicants to work on diverse and challenging projects that drive business results.

❓ Key Questions to Ask During Interview

• How does Renuity support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Renuity foster collaboration and communication across departments and locations?
• What opportunities are there for advancement within the marketing department and the company as a whole?
• How does Renuity approach work-life balance, and what flexibility is available for employees?

ASSUMPTION: Applicants should use the interview process to assess Renuity's commitment to employee growth, collaboration, and work-life balance, as well as the company's long-term vision and opportunities for advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your campaign management experience and strategies, as well as your proficiency in Meta Ads Manager and other relevant tools
• Write a cover letter that demonstrates your understanding of Renuity's unique business model and how your skills align with the role
• Prepare questions that demonstrate your interest in the role and the company's growth potential
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.