Paid Social Associate

📌 Core Information

🔹 Job Title: Paid Social Associate

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Entry to Mid-Level (1-3 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel, conversion-driving campaigns on Meta Ads Manager
• Owning ad accounts and being responsible for both online and offline performance
• Collaborating with a high-performing marketing team in a company with a bold vision and collaborative culture

ASSUMPTION: This role requires a strong understanding of paid media fundamentals and proficiency in Meta Ads Manager. It's ideal for a self-starter who can adapt quickly and continuously optimize campaigns to drive results.

📋 Key Responsibilities

✅ Manage new and existing paid social campaigns that match or beat the performance of top social lead generation partners

✅ Own your budget, strategy, and business direction for the paid social channel

✅ Utilize AI and curated seed images/videos for content and ad creation

✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

✅ Support paid social team members with ad hoc requests when needed

✅ Create data visualization solutions for actionable reporting and insights

✅ Communicate clearly and effectively with team and stakeholders with performance updates

✅ Monitor performance daily and quickly adapt to change

ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous optimization and strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of paid media fundamentals
• Budget ownership and impact on P&L
• Experience using offline data (preferred)
• Experience with A/B testing (preferred)

Preferred Skills:

• Experience with data visualization tools
• Knowledge of the home improvement industry

ASSUMPTION: While training can be provided for offline optimization, the ideal candidate should have a solid foundation in paid media and be able to navigate Meta Ads Manager independently.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role and team needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the company's internal budget and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: Medium-sized (1,001-5,000 employees), which offers opportunities for growth and collaboration

Founded: Not specified, but has established a strong presence in the home improvement industry

Company Description:

• Renuity offers certified local home improvement providers throughout the U.S.
• They combine renovation expertise, local know-how, and collaborative project management services.
• The company is committed to finding the best possible solution for home repair and remodel needs.

Company Specialties:

• Home improvement and repair services
• Renovation expertise and project management
• National presence with local installation experts

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and national presence provides a unique opportunity for applicants to work with a well-established company in the home improvement industry.

📊 Role Analysis

Career Level: Entry to Mid-Level (1-3 years of experience)

Reporting Structure: This role reports directly to the Paid Social Team Lead or Marketing Manager

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Advancement within the marketing team or other departments
• Expanding skills and expertise in paid social advertising and marketing
• Potential to take on more responsibilities and manage a team in the future

ASSUMPTION: This role offers opportunities for growth and development within a medium-sized company, with the potential to take on more responsibilities as the candidate's skills and experience expand.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina, is a major city in the southeastern United States
• The city offers a mix of urban and suburban living, with a cost of living slightly above the national average
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role and team needs)

ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Paid Social Team Lead or Marketing Manager
• Final interview with the Marketing Director or another senior team member

Key Assessment Areas:

• Campaign management skills and experience with Meta Ads Manager
• Understanding of paid media fundamentals and budget ownership
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and achievements in campaign management and Meta Ads Manager
• Tailor your resume and cover letter to emphasize your understanding of paid media fundamentals and budget ownership
• Prepare examples of how you've optimized campaigns and adapted to changes in the past

ATS Keywords: Meta Ads Manager, campaign management, paid media, budget ownership, A/B testing, data visualization, optimization, collaboration, communication

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit within the marketing team.

🛠️ Tools & Technologies

• Meta Ads Manager
• Data visualization tools (e.g., Tableau, Power BI)
• AI and machine learning platforms (e.g., Adobe Analytics, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Expertise and innovation
• Customer focus and satisfaction

Work Style:

• Data-driven and results-oriented
• Adaptable and proactive
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable using data to drive decision-making and optimize campaigns?
• Can you adapt quickly to changes and new challenges in a dynamic work environment?

ASSUMPTION: Renuity values candidates who are strong communicators, adaptable, and results-driven, with a focus on collaboration and customer satisfaction.

⚠️ Potential Challenges

• Managing a significant budget and being responsible for both online and offline performance
• Keeping up with the latest trends and best practices in paid social advertising
• Adapting to changes in the market and consumer behavior
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other paid social roles, this position offers more responsibility and ownership over the paid social channel and its performance
• In the home improvement industry, this role may require a stronger focus on offline data and integration with other marketing channels
• Career progression in this role could lead to management or specialist positions within the marketing team or other departments

ASSUMPTION: This role offers unique opportunities and challenges within the home improvement industry, with a focus on paid social advertising and campaign management.

📝 Sample Projects

• Developing and executing a full-funnel campaign on Meta Ads Manager to drive conversions and meet specific cost per acquisition (CPA) targets
• Optimizing an existing campaign using offline data to improve performance and reduce costs
• Creating and implementing an A/B testing strategy to improve ad copy, landing pages, or other campaign elements

ASSUMPTION: These sample projects reflect the day-to-day responsibilities and challenges of the Paid Social Associate role at Renuity.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Renuity support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the paid social channel at Renuity, and how can this role address them?
• How does Renuity integrate offline data into its paid social advertising strategy, and what role would I play in that process?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, as well as demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in campaign management, Meta Ads Manager, and paid media fundamentals
• Prepare examples of how you've optimized campaigns and adapted to changes in the past
• Follow up with the HR team one week after submission to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.