Paid Social Associate

📌 Core Information

🔹 Job Title: Paid Social Associate

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel, conversion-driving campaigns on Meta Ads Manager
• Owning budget, strategy, and business direction for the paid social channel
• Utilizing AI and curated seed images/videos for content and ad creation
• Streamlining ad creation using internal or third-party tools
• Supporting paid social team members with ad hoc requests

ASSUMPTION: This role requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals. The ideal candidate will be a self-starter who can adapt quickly and continuously optimize campaigns to drive results.

📋 Key Responsibilities

✅ Manage new and existing paid social campaigns that match or beat the performance of top social lead generation partners

✅ Own your budget, strategy, and business direction for the paid social channel

✅ Utilize AI and curated seed images/videos for content and ad creation

✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

✅ Support paid social team members with ad hoc requests when needed

✅ Create data visualization solutions for actionable reporting and insights

✅ Communicate clearly and effectively with team and stakeholders with performance updates

✅ Monitor performance daily and quickly adapt to change

ASSUMPTION: The role involves a high level of ownership and responsibility for the paid social channel's performance. Strong communication and adaptability skills are crucial for success in this position.

🎯 Required Qualifications

Education: Not specified

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of budget ownership and impact on P&L
• Experience using offline data preferred
• Experience A/B testing preferred (ad copy, landing page, etc.)

Preferred Skills:

• Experience with data visualization tools
• Familiarity with marketing automation platforms

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field may be beneficial for this role. Additionally, experience with data visualization tools and marketing automation platforms would be highly desirable.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Paid Social Associate with 1-3 years of experience in the Charlotte, NC area)

Benefits:

• Health, vision, and dental insurance
• 401k match up to 6%
• Paid Time Off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime during peak periods.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Associate with 1-3 years of experience in the Charlotte, NC area. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services. Renuity specializes in home improvement and repair services, with a focus on providing high-quality, locally-sourced solutions.

Company Size: 1,001-5,000 employees. As a mid-sized company, Renuity offers a balance between the resources and opportunities of a larger organization and the personal touch of a smaller one.

Founded: Renuity was founded in [Year], with a mission to provide expert home improvement services tailored to local needs.

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services
• The company offers a wide range of home repair and remodel services, from roofing and window installs to bathroom and kitchen updates
• With a national presence and locally-sourced installation experts, Renuity is committed to finding the best possible solution for each customer's needs

Company Specialties:

• Home improvement and repair services
• Local installation experts
• Quality products and respect for customers and their homes

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and customer-centric approach sets it apart in the home improvement industry. This focus is likely to be reflected in the company's culture and values.

📊 Role Analysis

Career Level: Early to mid-career. This role offers an opportunity for candidates to gain experience in managing paid social campaigns and driving business results.

Reporting Structure: The Paid Social Associate will report directly to the Paid Social Manager and work closely with other marketing team members.

Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

• Advancement to a Paid Social Manager or similar role within the marketing department
• Expansion into other marketing channels or specializations
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Renuity's mid-sized structure and focus on growth provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and supportive team culture.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina is the most populous city in the state and the 17th most populous city in the United States
• The city is known for its vibrant cultural scene, diverse neighborhoods, and growing job market
• Charlotte offers a range of housing options, from urban apartments to suburban homes, with median home prices slightly above the national average

Work Schedule: Full-time, with a standard workweek of Monday through Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required during peak periods.

ASSUMPTION: The Charlotte, NC area offers a diverse range of housing options and a vibrant cultural scene, making it an attractive location for professionals in various industries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-depth interview with the Paid Social Manager and/or other marketing team members
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Technical proficiency in Meta Ads Manager and paid media fundamentals
• Budget ownership and strategic planning skills
• Adaptability and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Highlight your relevant experience and achievements in campaign management and paid media
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare examples of your past campaign performance and optimization strategies

ATS Keywords: Meta Ads Manager, campaign management, paid media, budget ownership, A/B testing, data visualization, performance monitoring, ad creation, AI utilization, collaboration, communication, adaptability, optimization, lead generation, content creation

ASSUMPTION: Renuity's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their past experiences and achievements in detail and provide specific examples of their problem-solving skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• AI-driven content and ad creation tools (e.g., Persado, Phrasee)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the company's internal systems. Familiarity with industry-standard tools and a willingness to learn new platforms are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Renuity prides itself on providing high-quality, locally-sourced solutions for its customers
• Collaboration: The company fosters a collaborative and supportive team culture
• Customer-centric: Renuity is committed to finding the best possible solution for each customer's needs

Work Style:

• Data-driven: Renuity relies on data and analytics to inform its marketing strategies and campaign optimizations
• Adaptable: The company values employees who can quickly adapt to change and continuously optimize campaigns
• Collaborative: Renuity encourages open communication and teamwork across departments and functions

Self-Assessment Questions:

• Do you have a proven track record of success in managing paid social campaigns using Meta Ads Manager?
• Are you comfortable owning a budget and making strategic decisions to drive business results?
• Do you thrive in a collaborative environment and enjoy working closely with team members to achieve shared goals?

ASSUMPTION: Renuity's focus on expertise, collaboration, and customer-centricity is likely to be reflected in the company's culture and values. Applicants should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• The role may require occasional overtime during peak periods, which could impact work-life balance
• Renuity's focus on local expertise may require candidates to adapt to regional differences in marketing strategies and customer preferences
• The company's rapid growth may present challenges in terms of organizational structure and internal communication
• The Charlotte, NC area may have a competitive job market, making it more difficult for candidates to find suitable housing options

ASSUMPTION: While Renuity offers numerous benefits and opportunities for career growth, applicants should be aware of the potential challenges associated with the role and the company's rapid growth.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Paid Social Associate is responsible for full-funnel campaign management and owns the budget and strategy for the paid social channel
• In the home improvement industry, Renuity's focus on local expertise and customer-centricity sets it apart from competitors
• Compared to other marketing roles, the Paid Social Associate offers opportunities for career advancement within the marketing department and beyond

ASSUMPTION: Applicants should consider the unique aspects of the Paid Social Associate role and Renuity's focus on local expertise and customer-centricity when comparing this opportunity to other marketing roles in the industry.

📝 Sample Projects

• Developing and executing a full-funnel campaign strategy to drive conversions and meet quarterly targets
• Optimizing ad creative and targeting to improve campaign performance and reduce costs
• Collaborating with the content team to create and test new ad copy and landing pages

ASSUMPTION: The specific projects and initiatives undertaken by the Paid Social Associate will vary depending on the company's marketing goals and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does Renuity's focus on local expertise influence the paid social marketing strategy?
• What are the key priorities for the Paid Social Associate in the first 90 days?
• How does Renuity support the professional development and career advancement of its marketing team members?
• What are the most significant challenges facing the paid social marketing team, and how can the Paid Social Associate contribute to overcoming them?
• How does Renuity's collaborative team culture impact the day-to-day responsibilities of the Paid Social Associate?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Renuity's marketing strategy, company culture, and the specific challenges and opportunities presented by the Paid Social Associate role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in campaign management and paid media
• Prepare examples of your past campaign performance and optimization strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.