Paid Social Associate

📌 Core Information

🔹 Job Title: Paid Social Associate

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel, conversion-driving campaigns on Meta Ads Manager
• Owning budget, strategy, and business direction for the paid social channel
• Utilizing AI and curated seed images/videos for content and ad creation
• Streamlining ad creation using internal or third-party tools
• Supporting paid social team members with ad hoc requests

ASSUMPTION: This role requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals. The ideal candidate will be a self-starter who can adapt quickly and continuously optimize campaigns to drive results.

📋 Key Responsibilities

✅ Manage new and existing paid social campaigns to match or beat the performance of top social lead generation partners

✅ Own your budget, strategy, and business direction for the paid social channel

✅ Utilize AI and curated seed images/videos for content and ad creation

✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

✅ Support paid social team members with ad hoc requests when needed

✅ Create data visualization solutions for actionable reporting and insights

✅ Communicate clearly and effectively with team and stakeholders with performance updates

✅ Monitor performance daily and quickly adapt to change

ASSUMPTION: This role requires a strong focus on performance optimization and effective communication to drive results and maintain stakeholder satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of paid media fundamentals
• Budget ownership and impact on P&L
• Experience using offline data (preferred)
• Experience with A/B testing (preferred)

Preferred Skills:

• Experience with data visualization tools
• Knowledge of the home improvement industry

ASSUMPTION: While training can be provided for offline optimization, the ideal candidate will have a solid foundation in paid media and be able to navigate Meta Ads Manager independently.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on experience level and industry standards for the Charlotte, NC area)

Benefits:

• Health, vision, and dental insurance
• 401k match up to 6%
• Paid time off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Renuity offers certified local home improvement providers throughout the U.S.
• They combine renovation expertise, local know-how, and collaborative project management services.
• The company specializes in various home repair and remodel services, including roofing, window installs, bathroom, and kitchen updates.

Company Specialties:

• Home improvement services
• Renovation expertise
• Local installation experts
• Quality products

Company Website: renuityhome.com

ASSUMPTION: Renuity is a well-established company in the home improvement industry, offering a range of services and a collaborative work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Paid Social Manager

Work Arrangement: On-site, full-time position with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Advancement within the marketing department
• Expanding responsibilities and team leadership opportunities
• Potential career paths in digital marketing, advertising, or management

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina, is the most populous city in the state and the 17th most populous city in the United States.
• The city is known for its vibrant cultural scene, professional sports teams, and a growing tech industry.
• Charlotte offers a diverse range of neighborhoods and a relatively low cost of living compared to other major U.S. cities.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment is collaborative and professional, with opportunities for growth and advancement within the company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the Paid Social Manager
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Technical proficiency in Meta Ads Manager
• Understanding of paid media fundamentals
• Budget ownership and strategic thinking
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Meta Ads Manager and paid media campaigns
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
• Prepare examples of successful campaigns or projects that showcase your skills and accomplishments
• Research Renuity and the home improvement industry to show your interest and knowledge during the interview

ATS Keywords: Meta Ads Manager, campaign management, paid media, budget ownership, A/B testing, data visualization, performance monitoring, ad creation, AI utilization

ASSUMPTION: The application process may vary, but typically involves several interviews and assessments to evaluate the candidate's technical skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Meta Ads Manager
• AI and curated seed images/videos for content creation
• Internal or third-party ad creation tools
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will be proficient in Meta Ads Manager and have experience with AI and data visualization tools. Familiarity with internal or third-party ad creation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Expertise
• Integrity
• Customer focus

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and quick to learn
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a proven track record of success in Meta Ads Manager and paid media campaigns?
• Are you comfortable working in a collaborative, team-focused environment?
• Can you quickly adapt to new tools and technologies, and continuously optimize campaigns to drive results?

ASSUMPTION: Renuity values candidates who are data-driven, results-oriented, and able to work collaboratively in a team environment. Strong communication and presentation skills are essential for success in this role.

⚠️ Potential Challenges

• Managing a large budget and ensuring optimal performance across multiple campaigns
• Keeping up with industry trends and algorithm changes in Meta Ads Manager
• Balancing the need for quick decision-making with thorough data analysis
• Adapting to a corporate office environment with a diverse range of stakeholders

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, using strong strategic thinking, data analysis, and communication skills to drive results and maintain stakeholder satisfaction.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Specialist or Media Buyer, but with more responsibility for budget ownership and business direction
• Unlike other marketing roles, this position requires a strong focus on performance optimization and data-driven decision-making
• Career paths may include advancement within the marketing department, team leadership, or expansion into other digital marketing channels

ASSUMPTION: While this role shares similarities with other paid social and media buying positions, it offers unique opportunities for growth and advancement within the company.

📝 Sample Projects

• Developing and executing a full-funnel campaign strategy to drive conversions and meet quarterly targets
• Optimizing ad creative and targeting to improve performance and reduce costs
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to professional development and training for this role?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and provide valuable insights into the expectations and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with Meta Ads Manager and paid media campaigns
• Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the company
• Prepare examples of successful campaigns or projects that showcase your skills and accomplishments
• Follow up with the Talent Acquisition team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.