Paid Social Associate Account Director

📌 Core Information

🔹 Job Title: Paid Social Associate Account Director

🔹 Company: IPG Mediabrands

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing a team of managers and executives in the Paid Social arm of the Biddable Media team
• Overseeing one or more clients, supporting the Account Director, and contributing to campaign strategy and delivery
• Working with branding and/or performance clients through key channels such as Facebook and Instagram, with experience in other platforms like Twitter, Pinterest, Snapchat, TikTok, and LinkedIn being a plus
• Planning biddable media campaign strategies and tactics, managing the team’s financials, and supporting the Account Director
• Pitching and contributing to new business efforts

ASSUMPTION: This role requires a strong background in Paid Social and team management, with a focus on delivering exceptional results for clients.

📋 Key Responsibilities

✅ Team Management: Day-to-day management of a team of managers and executives, supporting their growth and development

✅ Client Management: Overseeing one or more clients, supporting the Account Director, and contributing to campaign strategy and delivery

✅ Campaign Planning: Planning biddable media campaign strategies and tactics, ensuring optimal performance and return on investment

✅ Financial Management: Managing the team’s financials, ensuring budget adherence and maximizing profitability

✅ Pitching & New Business: Contributing to pitches and new business efforts, showcasing expertise and driving growth

✅ Support to Account Director: Collaborating with the Account Director to ensure smooth operations, strategic alignment, and successful client relationships

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 5-10 years of experience in Paid Social, with a proven track record in team management and client success

Required Skills:

• Proven expertise in Paid Social, with experience working with key platforms like Facebook and Instagram
• Strong team management skills, with experience leading and developing teams

• Excellent analytical and strategic skills, with a data-driven approach to campaign planning and optimization
• Strong presentation and communication skills, with the ability to articulate complex ideas clearly and persuasively
• Familiarity with other digital channels and disciplines, such as affiliates, SEO, and display advertising, is a plus
• Excellent Excel skills, with proficiency in data analysis and visualization

Preferred Skills:

• Experience working with additional Paid Social platforms, such as Twitter, Pinterest, Snapchat, TikTok, and LinkedIn
• Knowledge of other digital channels and disciplines, such as programmatic, data analytics, or creative services
• Fluency in additional languages, particularly those relevant to the company's global client base

ASSUMPTION: Candidates should have a strong background in Paid Social and team management, with a proven track record in driving client success and team growth.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a mid-senior level role in London)

Benefits:

• Flexible working hours and early finish Fridays
• Free breakfast and lunch
• Generous parental leave and pay
• Private medical insurance or health cash plan
• Group personal pension plan with matched contributions
• Interest-free season ticket loan
• Paid time off for volunteering
• Employee assistance programme
• Free eye tests
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace and flu jabs
• Independent mortgage advice
• Financial education
• Group income protection
• Life assurance
• Free gym discounts and other flexible benefits

Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexible start/finish times (core hours: 10:00 AM - 4:00 PM)

ASSUMPTION: The salary range is based on industry standards for a mid-senior level role in London, with benefits tailored to attract and retain top talent in the competitive advertising industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (global), with a significant presence in London

Founded: 1961 (as Interpublic Group), with the Mediabrands division established in 2015

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers full-service agency networks, specialized business units, and award-winning media and marketing solutions
• Serves a broad portfolio of industry sectors, including automotive, CPG, pharma, entertainment, financial services, energy, and retail
• Employs over 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online, Mobile, and Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands offers a dynamic and global work environment, providing extensive opportunities for career growth and development within the advertising and media industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Account Director, with indirect reporting to the Head of Paid Social and the Biddable Media leadership team

Work Arrangement: On-site, with flexible start/finish times (core hours: 10:00 AM - 4:00 PM) and early finish Fridays

Growth Opportunities:

• Potential progression to Account Director or other senior leadership roles within the Paid Social team or broader Biddable Media division
• Expansion of responsibilities based on successful performance and client growth
• Access to professional development opportunities, such as training, workshops, and mentorship programs

ASSUMPTION: This role offers strong potential for career advancement and skill development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 100 W 33rd St, New York, NY 10001, US (global headquarters); Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES (European headquarters); and various other locations worldwide

Geographic Context:

• London, City of, United Kingdom
• New York, NY, United States
• Madrid, Community of Madrid, Spain

Work Schedule: Monday to Friday, with flexible start/finish times (core hours: 10:00 AM - 4:00 PM) and early finish Fridays

ASSUMPTION: The on-site work environment offers a dynamic and collaborative atmosphere, with opportunities for networking and professional growth within a global organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• In-depth interviews with the hiring manager and other team members
• Final interview with the Head of Paid Social or another senior leader
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Paid Social expertise and strategic thinking
• Team management and leadership skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant Paid Social experience, team management successes, and strategic campaign contributions
• Prepare for behavioral interview questions, focusing on your ability to manage teams, drive client success, and optimize campaigns
• Showcase your understanding of the company, its clients, and the broader advertising industry
• Demonstrate your ability to work collaboratively and adapt to a dynamic, global work environment

ATS Keywords: Paid Social, Biddable Media, Team Management, Client Success, Campaign Strategy, Digital Marketing, Social Media Advertising, Branding, Performance Marketing, SEO, Display Advertising, Excel Skills, Data Analysis, Team Leadership

ASSUMPTION: The application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and organization.

🛠️ Tools & Technologies

• Paid Social platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok, LinkedIn, etc.)
• Biddable media management platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies listed are commonly used in the Paid Social and Biddable Media industries, with specific platforms and software potentially varying based on the organization's preferences and client needs.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve exceptional results for our clients and each other
• Creativity: Encouraging innovative thinking and continuous learning
• Curiosity: Fostering a culture of exploration, discovery, and growth
• Courage: Empowering our people to take risks, challenge the status quo, and drive change
• Cultural Responsibility: Committing to diversity, equity, and inclusion in all aspects of our business

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Dynamic and adaptable, with a strong emphasis on continuous learning and improvement
• Data-driven and analytical, with a commitment to informed decision-making and optimization
• Client-focused, with a dedication to understanding and meeting client needs and expectations
• Global and inclusive, with a respect for diverse perspectives and backgrounds

Self-Assessment Questions:

• How do your leadership style and team management approach align with the company's collaborative and team-oriented culture?
• Can you provide an example of a time when you took initiative to drive change or innovation in a Paid Social campaign or team dynamic?
• How do you approach continuous learning and staying up-to-date with the latest trends and best practices in the Paid Social industry?
• Can you describe a situation where you had to adapt to a significant change or challenge in a campaign or client relationship, and how did you approach it?

ASSUMPTION: Candidates should demonstrate strong alignment with the company's values and work style, with a clear understanding of the role's requirements and the organization's culture.

⚠️ Potential Challenges

• Managing a team with diverse skill levels and backgrounds, requiring strong leadership and communication skills
• Balancing multiple client priorities and campaign deadlines, with a focus on efficient time management and prioritization
• Adapting to a dynamic and evolving Paid Social landscape, with a commitment to continuous learning and optimization
• Working in a global organization, with a need for strong cultural awareness and sensitivity
• Managing client expectations and feedback, with a focus on exceptional client service and satisfaction

ASSUMPTION: These challenges require strong leadership, adaptability, and a client-focused mindset to successfully navigate the role and organization.

📈 Similar Roles Comparison

• Paid Social Manager: Focuses more on day-to-day campaign management and optimization, with less emphasis on team leadership and strategic planning
• Paid Social Director/VP: Oversees multiple teams and clients, with a broader strategic and leadership role, and less involvement in day-to-day campaign management
• Media Planner/Buyer: Responsible for planning and executing media campaigns across various channels, with less focus on Paid Social-specific strategies and tactics
• Account Executive/Manager: Manages client relationships and contributes to campaign strategy and delivery, with less emphasis on team leadership and Paid Social-specific expertise

ASSUMPTION: This role offers a unique blend of team leadership, strategic planning, and hands-on campaign management, requiring a strong background in Paid Social and a proven track record in driving client success and team growth.

📝 Sample Projects

• Developing and executing a comprehensive Paid Social strategy for a global brand launch, including targeting, messaging, and creative optimization
• Managing a team to deliver a series of targeted campaigns for a direct response client, driving significant increases in conversions and ROI
• Collaborating with cross-functional teams to create and implement a holistic marketing strategy for a B2B client, integrating Paid Social with other digital and offline channels
• Conducting a thorough audit of an existing Paid Social account, identifying optimization opportunities and implementing changes to improve performance and efficiency

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, hands-on nature of the Associate Account Director role within the Paid Social team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Social team, and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees, particularly in the Paid Social team?
• Can you provide an example of a successful Paid Social campaign or strategy implemented by the team, and what were the key factors contributing to its success?
• How does the company approach diversity, equity, and inclusion in its hiring and internal promotion processes?
• What are the most significant challenges facing the Paid Social team in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, informed questions demonstrates a strong interest in the role and organization, and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: https://job-boards.greenhouse.io/mediabrands/jobs/4652687007
• Tailor your resume and cover letter to highlight relevant Paid Social experience, team management successes, and strategic campaign contributions
• Prepare for behavioral interview questions, focusing on your ability to manage teams, drive client success, and optimize campaigns
• Showcase your understanding of the company, its clients, and the broader advertising industry
• Demonstrate your ability to work collaboratively and adapt to a dynamic, global work environment
• Follow up with the hiring manager or talent acquisition team two weeks after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.