Paid Social Associate Manager

📌 Core Information

🔹 Job Title: Paid Social Associate Manager

🔹 Company: Wpromote

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Sat Mar 29 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Available

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing direct-response Facebook advertising campaigns for clients
• Developing and implementing paid social strategies
• Collaborating with teams to integrate social media strategies
• Ensuring campaigns align with client objectives

ASSUMPTION: This role requires significant strategic input alongside campaign management, which is inferred from the emphasis on formulating social strategies and suggesting optimizations.

📋 Key Responsibilities

✅ Fully manage paid social campaign setups on platforms like Facebook, Instagram, Pinterest, and TikTok.

✅ Develop and optimize social strategies aligning with client goals.

✅ Maintain day-to-day communication with clients.

✅ Analyze social media KPIs to inform strategic decisions.

✅ Collaborate with internal teams for an integrated media strategy.

✅ Write ad copy tailored to client brand guidelines.

✅ Stay updated on social media trends and present these to teams and clients.

✅ Lead audits and requests for proposals (RFPs) to attract new business.

ASSUMPTION: Responsibilities suggest a dynamic environment where adaptability and proactive client interaction are key.

🎯 Required Qualifications

Education: Degree in business, marketing, or related discipline

Experience: Minimum 2 years in paid media advertising roles within agencies or client environments

Required Skills:

• Proficiency with Facebook Ads Manager and Google Analytics
• Ability to develop and analyze paid campaigns on various social platforms
• Skill in creating and optimizing ad content

Preferred Skills:

• Facebook Blueprint Certification
• Knowledge of MS Excel, PowerPoint, and Google products

ASSUMPTION: While proficiency in specific tools is essential, the emphasis on prescribed certifications suggests an industry-standard benchmark for skill validation.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 annually, depending on skills, experience, and location.

Benefits:

• Remote-first culture with flexible scheduling
• Unlimited PTO and extended holiday breaks
• Various insurance options including pet insurance

Working Hours: Standard 40 hours per week with flexibility options

ASSUMPTION: The compensation reflects competitive benchmarks and adjustments for geographic location variations typical in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on innovative growth strategies

Company Size: 501-1,000 employees, indicating ample networking and growth opportunities

Founded: 2001, providing a stable foundation with modern approaches

Company Description:

• Emphasizes transformative results through media and growth acceleration
• Focuses on data-driven testing and client-oriented outcomes
• Recognized as a top independent marketing agency

Company Specialties:

• SEO and Paid Social Strategy
• Content Marketing and Creative Services
• Facebook Advertising and Digital Intelligence

Company Website: http://www.wpromote.com

ASSUMPTION: The presence of office hubs in multiple major cities suggests a diverse location-based culture facilitating remote and in-person collaborative work dynamics.

📊 Role Analysis

Career Level: Mid-level, offering growth for experienced professionals with strategic insight

Reporting Structure: Likely reports to a Senior Manager or Director within the Paid Social team

Work Arrangement: Primarily remote with opportunities for in-office collaborations in key hubs

Growth Opportunities:

• Potential expansion into more strategic roles
• Opportunities to lead significant client accounts
• Involvement in pioneering new social media initiatives

ASSUMPTION: The role’s strategic demands imply that experience in leadership could elevate a candidate's trajectory within the company.

🌍 Location & Work Environment

Office Type: Flexible, remote-focused with communal office spaces for collaboration

Office Location(s): Los Angeles, Chicago, New York

Geographic Context:

• Role requires residing in the Pacific Time zone due to client needs
• Presents hybrid work options for those near office hubs
• Promotes a balance of remote independence and on-site collaboration

Work Schedule: Flexible remote work aligning with Pacific Time zone

ASSUMPTION: The geographic limitation to the Pacific Time zone is informed by specific client interaction needs during standard business hours.

💼 Interview & Application Insights

Typical Process:

• Initial application review and shortlisting
• Phone or video interviews
• Performance-based assessments or case studies

Key Assessment Areas:

• Understanding and application of strategic social media advertising
• Ability to generate, analyze, and report on KPIs
• Level of creative problem-solving and client communication skills

Application Tips:

• Highlight strategic roles and outcomes in past projects
• Demonstrate ability to multitask and meet deadlines effectively
• Emphasize proficiency with social media tools and analytics

ATS Keywords: Facebook Ads Manager, Social Media Strategy, Data Analysis, Client Communication

ASSUMPTION: The described process reflects common hiring sequences in tech-driven roles within competitive agencies.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Analytics
• MS Excel and PowerPoint

ASSUMPTION: The tools listed are industry-standard for executing, monitoring, and analyzing social media campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and growth as cornerstones of business strategy
• Commitment to diversity, inclusivity, and teamwork
• Client-first ethos with emphasis on results-driven approaches

Work Style:

• Proactive and results-oriented with strategic thinking
• Adaptable to changing client needs and market trends
• Collaborative yet autonomous in remote work settings

Self-Assessment Questions:

• Am I comfortable working independently within remote settings?
• Do I possess strong analytical skills suited for strategic roles?
• Can I effectively communicate and execute client-driven strategies?

ASSUMPTION: Cultural fit indicators suggest this role is suited to those favoring dynamic, results-driven environments.

⚠️ Potential Challenges

• Managing time effectively while working remotely
• Balancing multiple client accounts simultaneously
• Adapting to rapidly evolving social media landscapes
• Meeting high expectations for client communications and results

ASSUMPTION: These challenges are common within industry positions requiring multitasking and proactive client management skills.

📈 Similar Roles Comparison

• Digital Marketing Specialist roles often overlap in skill requirements but may focus less on strategic account management.
• Social Media Manager roles may focus more on organic content and community management rather than paid strategies.
• Ad Operations Managers focus more on the technical aspects of digital campaign setup and execution.

ASSUMPTION: These comparisons highlight the unique strategic and client-facing elements of this position.

📝 Sample Projects

• Developing a cross-platform campaign for a major retail brand
• Optimizing a direct-response Facebook campaign leading to a 30% increase in ROI
• Implementing a new social media strategy that resulted in substantial client growth

ASSUMPTION: The project examples emphasize strategic impact and familiarity with diverse platform applications.

❓ Key Questions to Ask During Interview

• How does this role align with the strategic goals of Wpromote?
• What opportunities for professional growth does the company offer?
• What are the biggest challenges facing the paid social team currently?
• How is performance evaluated within the role?
• What is the onboarding process for new team members?

ASSUMPTION: The questions focus on strategic alignment, growth, and clarity on team integration to ensure mutual fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant social media strategy experience
• Include a cover letter detailing your accomplishments in paid social campaigns
• Prepare to discuss strategic roles in past projects during interviews
• Be ready to demonstrate your knowledge of industry tools and technologies

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.