Paid Social Director

📌 Core Information

🔹 Job Title: Paid Social Director

🔹 Company: Somerce

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of paid media managers to drive client success and business growth
• Overseeing the development and execution of paid social campaigns across clients' TikTok Shops
• Serving as the primary point of contact for clients, ensuring high levels of satisfaction and strategic guidance
• Developing strategies to drive revenue growth and identify upselling opportunities
• Providing mentorship and guidance to the team, fostering a culture of continuous learning and growth

ASSUMPTION: This role requires a strategic thinker with a strong background in paid social campaigns, particularly on TikTok, to lead the team and drive client success.

📋 Key Responsibilities

✅ Lead and manage a team of paid media managers, with one direct report initially, and build a team as the business grows

✅ Oversee the development and execution of paid social campaigns across clients' TikTok Shops, ensuring optimal performance and ROI maximisation

✅ Serve as the senior point of contact for clients on all paid media matters, ensuring high levels of client satisfaction and strategic recommendations

✅ Develop strategies to drive revenue growth for clients' TikTok Shops and increase internal agency fees through upselling opportunities

✅ Lead the creation and execution of paid media strategies for clients, providing guidance to the team on achieving business objectives

✅ Prepare and deliver regular reports on client performance, project outcomes, and team achievements to senior leadership

✅ Stay at the cutting edge of industry trends and best practices in paid media and TikTok campaigns, implementing innovative solutions

ASSUMPTION: The role requires a balance of strategic thinking, hands-on campaign management, and strong client relationship skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in managing paid social campaigns, especially on TikTok and other relevant social platforms

Required Skills:

• Strong analytical skills with a data-driven approach to campaign optimisation
• A creative mindset to ensure engaging, entertaining, and brand-aligned ads
• Excellent leadership skills to guide, mentor, and build high-performing teams
• Strong client relationship skills with the ability to present campaign results and make strategic recommendations
• Familiarity with analytics tools (e.g., Google Analytics, TikTok Ads Manager) to optimise targeting, bidding, and ad creatives
• Excellent communication and presentation skills

Preferred Skills:

• Experience with live commerce strategies
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in paid social campaign management, with a strong focus on TikTok, and demonstrate excellent leadership and client relationship skills.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a role of this level in London)

Benefits:

• Flexible working options
• Hybrid working rhythm

Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for team meetings and client needs

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to mid-sized, offering a close-knit team and opportunities for impact)

Founded: 2022 (Relatively new, focused on growth and innovation)

Company Description:

• Somerce is a social commerce agency specialising in growing brands on TikTok Shop
• They focus on driving fast growth for clients, with a target of reaching $500k per month in sales
• Their team is young, lively, and enthusiastic, with a hybrid working rhythm

Company Specialties:

• TikTok Shop management
• Paid social campaigns
• Live commerce strategies

Company Website: somerce.com

ASSUMPTION: Somerce is a growing agency with a focus on TikTok Shop management, offering opportunities for candidates to make a significant impact.

📊 Role Analysis

Career Level: Mid to senior-level role, offering growth opportunities as the team expands

Reporting Structure: The Paid Social Director will report directly to the Managing Director and Founder

Work Arrangement: Hybrid, with a flexible working rhythm that combines on-site and remote work

Growth Opportunities:

• As the business grows, there will be opportunities to build and lead a larger team
• Potential to take on additional responsibilities and advance within the company
• Chance to work on innovative campaigns and expand skills in the fast-growing world of social commerce

ASSUMPTION: This role offers growth opportunities as the company expands and takes on more clients.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible working rhythm that combines on-site and remote work

Office Location(s): Oval Road, London, England, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving business scene
• The office is located in a creative and lively area, close to public transportation
• The city offers a wide range of cultural attractions, restaurants, and entertainment options

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for team meetings and client needs

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Managing Director and Founder to discuss strategic thinking and campaign management skills
• Final interview with the team to assess leadership and team dynamics

Key Assessment Areas:

• Proven experience in paid social campaign management, particularly on TikTok
• Strong analytical and creative skills
• Excellent leadership and client relationship skills
• Alignment with the company's mission and values

Application Tips:

• Highlight relevant experience in paid social campaign management, with a focus on TikTok
• Demonstrate a data-driven approach to campaign optimisation and a creative mindset
• Showcase strong leadership and client relationship skills through examples and anecdotes
• Tailor your resume and cover letter to emphasise your fit with the company's mission and values

ATS Keywords: Paid Social, TikTok, Campaign Management, Client Relationship, Analytics, Leadership, Marketing, Advertising

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign management skills, and cultural fit.

🛠️ Tools & Technologies

• TikTok Ads Manager
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth-focused
• Innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Data-driven and strategic
• Close-knit and supportive team environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, growth-driven environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you enjoy collaborating with a close-knit team and supporting their growth?

ASSUMPTION: Candidates should assess their fit with the company's growth-focused, innovative, and collaborative culture.

⚠️ Potential Challenges

• Managing client expectations and ensuring campaign performance meets or exceeds targets
• Staying up-to-date with the latest trends and platform changes in the fast-paced world of social commerce
• Balancing the demands of multiple clients and projects while maintaining a high level of quality and service
• Adapting to the company's growth and evolving needs as it takes on more clients

ASSUMPTION: These challenges are inherent to the role and require a proactive, strategic, and adaptable approach.

📈 Similar Roles Comparison

• Compared to other Paid Social Director roles, this position places a stronger emphasis on TikTok Shop management and live commerce strategies
• In the broader marketing and advertising industry, this role offers a unique focus on social commerce and the opportunity to work with a growing agency
• Career progression may involve taking on additional responsibilities or moving into a more senior role as the company expands

ASSUMPTION: This role offers a unique focus on TikTok Shop management and social commerce, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a paid social campaign for a new client, driving significant growth in their TikTok Shop sales
• Identifying and capitalising on trends and platform changes to optimise campaign performance and maximise ROI
• Collaborating with the team to create engaging, entertaining, and brand-aligned ad creatives that drive conversions

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role and the opportunities for impact.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach client relationships and ensuring high levels of satisfaction?
• What are the most challenging aspects of the role, and how has the current team member addressed them?
• How does the company foster a culture of innovation and adaptability in the face of rapid industry changes?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in paid social campaign management, with a focus on TikTok
• Prepare examples of your campaign management successes and the data-driven approach you've taken to optimise performance
• Follow up with the HR team one week after submission to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.