📌 Core Information
🔹 Job Title: Paid Social Director - B2B
🔹 Company: Dentsu
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading Paid Social strategies and campaigns for B2B clients
- Managing and developing a team of Paid Social specialists
- Collaborating with cross-functional teams to deliver integrated solutions
- Building and maintaining strong client relationships
- Driving revenue growth and commercial success
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B landscape and Paid Social platforms.
📋 Key Responsibilities
✅ Develop and oversee Paid Social strategies and media plans that align with client business objectives
✅ Lead a team of Paid Social managers, executives, and assistants, fostering career development and high performance
✅ Collaborate with clients, planners, digital specialists, and client servicing teams to deliver best-practice social activation at scale
✅ Contribute to new business pitches and shape the future of the Total Social proposition
✅ Monitor and optimize campaign performance, ensuring timely and accurate reporting
✅ Develop and maintain effective working relationships with key partners, such as Meta, TikTok, Pinterest, Snapchat, and emerging social/content amplification platforms
✅ Drive revenue delivery across your client portfolio through cross-sell and up-sell opportunities
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Minimum 4 years of experience in Paid Social activation, social media planning, or biddable media teams
Required Skills:
- Proven expertise in Paid Social activation across various platforms (Meta, TikTok, Snapchat, Pinterest, etc.)
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Commercial acumen and revenue growth mindset
- Proficient in managing substantial media budgets
- Data-driven approach and strong analytical skills
Preferred Skills:
- Experience in B2B marketing
- Familiarity with Privacy Enhancing Technologies offered by social media platforms
- Knowledge of planning social campaigns across various mechanisms, channels, and buying models
ASSUMPTION: Candidates should have a solid foundation in Paid Social activation and a proven track record in leading high-performing teams.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a role of this level and location)
Benefits:
- Private Medical Insurance
- Company Pension
- Life Insurance
- Additional Annual Leave (25 days + birthday, wellbeing, and volunteering days)
- Lifestyle Benefits (Cycle to work, Season Ticket loan, GymFlex, Tastecard, Retail discounts, etc.)
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services - Dentsu is a global advertising and marketing communications company, offering a wide range of services, including media planning, media buying, creative, innovation, data, and technology.
Company Size: 10,001+ employees - Dentsu offers a large, diverse, and collaborative work environment with numerous opportunities for career growth and development.
Founded: 1907 - Dentsu has a rich history and extensive experience in the advertising industry, with a strong presence in global markets.
Company Description:
- Dentsu is a global leader in advertising and marketing communications, providing integrated solutions to clients across various industries.
- The company is committed to driving growth and innovation in the sustainable economy, using data and technology to connect brands, content, commerce, and experience.
- Dentsu's Total Social capability brings together over 300 social specialists in the UK, focusing on Paid, Organic, and Influencer marketing.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer numerous opportunities for career progression and exposure to diverse clients and industries.
📊 Role Analysis
Career Level: Senior - This role is a senior-level position, requiring strategic thinking, leadership, and extensive experience in Paid Social activation.
Reporting Structure: The Paid Social Director reports directly to the Paid Social Partner and is responsible for managing a team of Paid Social specialists.
Work Arrangement: Hybrid - This role requires on-site presence for 3 days per week, with the remaining 2 days worked remotely.
Growth Opportunities:
- Progression to a more senior leadership role within the Paid Social team or Total Social capability
- Expansion into other areas of the business, such as creative, strategy, or account management
- International relocation opportunities, given Dentsu's global presence
ASSUMPTION: This role offers a clear path for career progression and the opportunity to work on high-profile, global clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace - Dentsu's London office is located in the heart of the city, offering a vibrant and dynamic work environment.
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, United Kingdom
Geographic Context:
- London is a major global hub for advertising, marketing, and media, offering ample opportunities for professional growth and networking.
- The city is known for its diverse culture, rich history, and thriving arts scene.
- London's time zone is GMT (Greenwich Mean Time), which may require some flexibility for international collaboration.
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements, including remote work options.
ASSUMPTION: The London office provides a modern, collaborative workspace with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Paid Social Partner
- Background check and offer
Key Assessment Areas:
- Paid Social expertise and strategic thinking
- Leadership and team management skills
- Client engagement and relationship-building abilities
- Commercial acumen and revenue growth mindset
- Data-driven approach and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant Paid Social experience and skills
- Prepare examples of successful Paid Social campaigns and their outcomes
- Research Dentsu's Total Social capability and be ready to discuss how your experience aligns with their approach
- Practice common interview questions and be prepared to discuss your leadership style and approach to team management
ATS Keywords: Paid Social, B2B Marketing, Team Leadership, Client Engagement, Campaign Strategy, Data Analysis, Performance Optimization, Relationship Management, Media Planning, Digital Marketing, Social Media, Budget Management, Testing Structures, Communication, Mentoring, Commercial Acumen
ASSUMPTION: The interview process will focus on assessing the candidate's Paid Social expertise, leadership skills, and cultural fit within the Dentsu team.
🛠️ Tools & Technologies
- Social media advertising platforms (Meta, TikTok, Snapchat, Pinterest, etc.)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- Advertising technology platforms (e.g., Google Ads, LinkedIn Ads, etc.)
ASSUMPTION: The successful candidate will be proficient in using various social media advertising platforms, data analysis tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and development
- Data-driven and analytical approach
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- How do you align with Dentsu's core values, particularly innovation and collaboration?
- Describe your experience working in a fast-paced, dynamic environment and how you've adapted to change
- How do you approach mentoring and empowering team members to elevate their performance?
ASSUMPTION: Dentsu values candidates who are passionate about their work, committed to continuous learning, and eager to collaborate in a dynamic team environment.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Keeping up-to-date with the rapidly evolving social media landscape and advertising technologies
- Balancing strategic planning and hands-on campaign management
- Navigating a large, global organization with diverse teams and clients
- Adapting to a hybrid work arrangement, requiring on-site presence for 3 days per week
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and thrive in a dynamic, global organization.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B marketing and the requirement for strong leadership and team management skills
- Compared to other Paid Social Director roles, this position offers the opportunity to work on global, enterprise-level clients and collaborate with a large, diverse team
- Career progression in this role may lead to more senior leadership positions within the Paid Social team or Total Social capability, rather than moving into a different functional area
ASSUMPTION: This role offers unique opportunities for career growth and development within the Paid Social and Total Social capabilities at Dentsu.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social strategy for a global B2B client, driving brand awareness and lead generation
- Managing a team to deliver a large-scale, multi-channel Paid Social campaign for a major product launch, achieving record-breaking results
- Collaborating with cross-functional teams to create an integrated marketing communications plan, including Paid Social activation, for a new brand entering the market
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and collaborative aspects of the Paid Social Director role at Dentsu.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Total Social capability and Dentsu's global advertising strategy?
- What opportunities are there for professional development and growth within the Paid Social team and Total Social capability?
- How does Dentsu support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, Dentsu's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Paid Social experience and skills
- Prepare examples of successful Paid Social campaigns and their outcomes
- Research Dentsu's Total Social capability and be ready to discuss how your experience aligns with their approach
- Practice common interview questions and be prepared to discuss your leadership style and approach to team management
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
