Paid Social Executive

📌 Core Information

🔹 Job Title: Paid Social Executive

🔹 Company: Gymshark

🔹 Location: Solihull, United Kingdom

🔹 Job Type: Hybrid (3 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving measurable results across paid social channels
• Optimizing campaigns for efficient budget spend and innovative execution
• Analyzing data to uncover actionable insights and shape creative strategy
• Collaborating with cross-functional teams to align objectives and optimize performance

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will be comfortable working in a fast-paced environment and embracing a test-and-learn mindset.

📋 Key Responsibilities

✅ Planning, launching, and optimizing paid social campaigns across multiple platforms and objectives

✅ Monitoring and analyzing performance to deliver actionable insights and meet ROI and growth targets

✅ Providing weekly performance updates and sharing insights with relevant stakeholders

✅ Championing a test-and-learn approach to continuously evolve strategy and improve results

✅ Partnering with the creative team to brief, review, and launch impactful assets in line with paid social best practice

✅ Keeping up with industry trends, platform updates, and new opportunities

✅ Planning and phasing monthly budgets to achieve performance targets efficiently

✅ Supporting wider creative campaigns with input on strategic direction, audience targeting, and budget recommendations

✅ Collaborating closely with the Data & Insight team to better understand user journeys and inform campaign execution

✅ Managing task lists and priorities effectively, proactively communicating any risks or blockers

✅ Ensuring all campaigns are aligned with business goals and executed with clarity, consistency, and measurable outcomes

✅ Delivering daily, weekly, and monthly reporting, with a focus on clarity, relevance, and continuous improvement

✅ Working cross-functionally with key marketing stakeholders to align objectives and optimize campaign performance

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and effective communication to drive results and collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in a Paid Social role, either in-house or agency-side

Required Skills:

• Hands-on experience managing campaigns using Ads Manager across multiple platforms (e.g., Meta, TikTok, LinkedIn, etc.)
• Demonstrated ability to optimize campaigns across a range of objectives (traffic, conversions, awareness, etc.)
• Confident in interpreting data and presenting performance insights to varied audiences
• Strong analytical skills with the ability to turn data into strategy
• Clear, concise communicator – both written and verbal
• Comfortable working in Excel and using it for reporting and analysis
• Passion for digital marketing, innovation, and staying ahead of industry trends
• Proactive, collaborative mindset and an eagerness to learn and grow

Preferred Skills:

• Experience with Google Analytics and other data visualization tools
• Familiarity with SQL or other programming languages
• Knowledge of the fitness industry or Gymshark's target audience

ASSUMPTION: Candidates should have a solid foundation in paid social advertising, data analysis, and communication skills. Industry-specific knowledge is a plus but not required.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• Competitive ‘Win Together, Lose Together’ Bonus
• Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by the company
• 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want
• A truly Flexible Working Culture
• Employer pension contributions up to 7%
• Life Assurance at four times your basic salary
• 50% Gymshark Discount
• Gymshark Gift Card for each year of service
• Discounts, Cashback and Savings programme
• Financial, Physical and Mental Wellbeing Support
• Great Training and Learning Resources
• Choice of hardware and access to the best software
• Paid time off when you’re physically and mentally unwell
• Very Generous Family Leave package – we support you extending your family
• Refuel - Healthy fresh food at GSHQ
• Lifting Club (LC) Gym Membership
• Free monthly massages
• Beauty and Barber facilities
• Free on-site parking

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final salary will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fitness Apparel & Accessories)

Company Size: Medium (1,001-5,000 employees)

Founded: 2012

Company Description:

• Gymshark is one of the fastest-growing and most recognizable fitness apparel and accessories brands
• Supported by over 22 million highly engaged social media followers and customers in hundreds of countries
• Known for its innovative, high-quality products and strong brand presence

Company Specialties:

• Fitness Apparel
• Accessories
• E-commerce
• Social Media Marketing
• Brand Building

Company Website: http://www.gymshark.com

ASSUMPTION: Gymshark is a well-established and rapidly growing brand in the fitness industry, with a strong focus on innovation, quality, and customer engagement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Paid Social Manager and works closely with the wider Marketing team, creative team, and data & insight team

Work Arrangement: Hybrid (3 days on-site per week at Gymshark's headquarters in Solihull, UK)

Growth Opportunities:

• Progression to a Senior Paid Social Executive or similar role within the Marketing team
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on international campaigns and collaborate with global teams

ASSUMPTION: This role offers a clear career path and growth opportunities for the right candidate, with a focus on continuous learning and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site facilities (e.g., gym, refuel, beauty & barber services)

Office Location(s): Gymshark's headquarters in Solihull, West Midlands, UK

Geographic Context:

• Solihull is located in the West Midlands, UK, with easy access to Birmingham and other major cities
• The area offers a mix of urban and rural environments, with plenty of green spaces and outdoor activities nearby
• Solihull has a growing and diverse community, with a strong sense of local pride

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and remote work options available

ASSUMPTION: Gymshark's headquarters offers a modern, collaborative work environment with on-site facilities to support employee wellbeing and productivity. The location in Solihull provides easy access to major cities and a mix of urban and rural environments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• On-site or virtual interview with the Paid Social Manager and a member of the wider Marketing team
• Final round interview with the Head of Marketing or a senior member of the team

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Communication and presentation skills
• Cultural fit and alignment with Gymshark's values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of Gymshark's brand, target audience, and industry trends
• Prepare examples of successful paid social campaigns you've managed and the results you achieved
• Be ready to discuss your approach to data-driven decision making and continuous learning
• Demonstrate your ability to work collaboratively and effectively with cross-functional teams

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Performance Optimization, Creative Strategy, Budget Management, Communication, Collaboration, Digital Marketing, Excel Proficiency, Test-and-Learn Mindset, Audience Targeting, Reporting, User Journey Analysis, Trend Awareness, Proactive Mindset

ASSUMPTION: Gymshark's interview process focuses on assessing candidates' data analysis and campaign management skills, as well as their cultural fit and alignment with the company's values. Tailoring your application to highlight these areas will increase your chances of success.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads Manager
• LinkedIn Ads Manager
• TikTok Ads Manager
• Google Analytics
• Excel (Microsoft Office)
• Power BI or other data visualization tools (optional)
• SQL or other programming languages (optional)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should have hands-on experience managing campaigns using Ads Manager across multiple platforms and be comfortable working with data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• We do gym.
• We unite the conditioning community.
• We put the sweat in today, prepares us for tomorrow.
• We give people the tools they need to reach further, go faster, be stronger.
• We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them.

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and adaptable
• Proactive and self-motivated
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you align with Gymshark's mission to unite the conditioning community and empower individuals to reach their fitness goals?
• Are you comfortable working in a fast-paced, dynamic environment and embracing a test-and-learn mindset?
• Do you thrive in a collaborative, data-driven work culture, and are you eager to contribute to a team's success?

ASSUMPTION: Gymshark's company culture emphasizes unity, innovation, and empowerment. Candidates should be passionate about fitness, data-driven decision making, and working collaboratively to achieve results.

⚠️ Potential Challenges

• Managing multiple campaigns across various platforms and objectives simultaneously
• Keeping up with industry trends, platform updates, and new opportunities
• Working effectively with cross-functional teams and stakeholders to align objectives and optimize performance
• Balancing strategic thinking with hands-on campaign management and optimization
• Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively. Candidates should be comfortable working in a fast-paced environment and embracing a test-and-learn mindset.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Manager or Specialist role, but with a focus on hands-on campaign management and optimization
• Unlike other roles, this position requires a balance of strategic thinking, data analysis, and hands-on execution
• Career progression in this role may lead to senior-level positions within the Marketing team or other departments

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal opportunity for candidates looking to develop their skills in a fast-paced, data-driven environment.

📝 Sample Projects

• Managing a successful Black Friday campaign, driving a 30% increase in sales compared to the previous year
• Optimizing a retargeting campaign to reduce cost per acquisition by 15% while maintaining conversion rates
• Collaborating with the creative team to launch a new product line, achieving a 20% increase in engagement and a 10% increase in sales

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage campaigns, optimize performance, and collaborate effectively with cross-functional teams to drive results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamic within the Paid Social team and the wider Marketing department?
• How does Gymshark support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gymshark approach diversity, equity, and inclusion in its hiring and workplace practices?
• Can you share an example of a successful paid social campaign at Gymshark and the strategies used to achieve its objectives?

ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and Gymshark's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Gymshark job board
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful paid social campaigns you've managed and the results you achieved
• Research Gymshark's brand, target audience, and industry trends to demonstrate your understanding and enthusiasm for the role
• Follow up with Gymshark's talent team one week after your application to inquire about your status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.