📌 Core Information
🔹 Job Title: Paid Social Executive
🔹 Company: NBCUniversal
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on campaign creation, management, optimization, and reporting across paid social channels
- Collaborating with an in-house media buying team to achieve customer acquisition, retention, and brand awareness goals
- Working with a data-driven and performance-oriented business to meet ambitious CPA and revenue-generating targets
- Balancing technical and analytical skills with a creative mindset to continuously improve campaigns
ASSUMPTION: This role requires a strong understanding of paid social media advertising and a passion for reality TV content.
📋 Key Responsibilities
✅ Campaign building, maintenance, and optimization across all paid social channels
✅ Budget tracking and pacing within monthly and campaign-specific caps
✅ Following the automation of account management tools and processes
✅ Ensuring account hygiene, tracking, and feeding into analytical tools
✅ Proactively recommending opportunities for further insights or profit
✅ Briefing creative and copy needs internally in accordance with wider planning needs
✅ Responsible for finance accuracy, raising POs, tracking spend, and ensuring smooth invoice processing
✅ Tracking and presenting competitor activity for insights and opportunities
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 0-2 years of experience in SVOD/OTT, with a focus on paid social media advertising
Required Skills:
- Proficient in social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads)
- Strong analytical skills and data-driven mindset
- Excellent communication and team collaboration skills
- Attention to detail and ability to manage multiple campaigns
- Fluency in written and spoken English
- Eligibility to work in the UK
Preferred Skills:
- Experience with marketing to millennial consumers
- Knowledge of marketing automation tools
- Familiarity with reality TV content
ASSUMPTION: Candidates with experience in the entertainment industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for entry-level to mid-level marketing roles in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM
ASSUMPTION: Salary range is an estimate based on industry standards for similar roles in London. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise)
Founded: 1926 (as NBC), 2004 (as NBCUniversal)
Company Description:
- NBCUniversal creates world-class content across film, television, streaming, and theme parks
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, and Peacock
- Strives to foster a diverse, equitable, and inclusive culture where employees feel supported and heard
Company Specialties:
- Film and television production and distribution
- Streaming services (Peacock)
- Theme parks and consumer experiences (Universal Destinations & Experiences)
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content. This role may offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years of experience)
Reporting Structure: Reports to the Senior Digital Manager and works closely with the Paid Social Media Planner
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance to a Paid Social Media Planner or Senior role as experience and skills develop
- Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, data-driven environment and contribute to the success of a leading entertainment company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): St. Giles High Street, London
Geographic Context:
- London is a major global city with a vibrant entertainment industry
- Central London offers easy access to public transportation, shopping, dining, and cultural attractions
- The office is located in a bustling area with numerous amenities nearby
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person interview with the hiring manager and/or team members
- Final interview with the Senior Digital Manager
Key Assessment Areas:
- Technical skills in paid social media advertising
- Analytical and problem-solving abilities
- Communication and team collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in SVOD/OTT and paid social media advertising
- Demonstrate a strong understanding of the role and the company's content
- Showcase your ability to manage multiple campaigns and meet tight deadlines
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Paid social media advertising, campaign management, budget tracking, data analysis, customer acquisition, brand awareness, marketing strategy, team collaboration, attention to detail
ASSUMPTION: The application process may take several weeks, and communication from the hiring team may be limited due to the high volume of applicants.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Creativity
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Data-driven and performance-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for reality TV content and a strong understanding of the paid social media landscape?
- Are you comfortable working in a fast-paced, data-driven environment and meeting tight deadlines?
- Do you thrive in a collaborative, team-focused work environment?
- Are you able to manage multiple campaigns simultaneously and maintain a high level of attention to detail?
ASSUMPTION: NBCUniversal values diversity, equity, and inclusion, and actively seeks candidates from all backgrounds to contribute to its unique culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging for candidates with limited experience
- Working in a fast-paced, data-driven environment may require candidates to adapt quickly and learn new tools and processes
- Candidates may face competition from other applicants with more experience in the entertainment industry or related fields
- Occasional overtime or weekend work may be required to meet tight deadlines
ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to learn and adapt in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Media Specialist or Coordinator role in other industries, but may offer more opportunities for career growth and development within a large entertainment company
- Unlike other roles in the entertainment industry, this position focuses specifically on paid social media advertising and may require less creative or production-related skills
- Candidates with experience in the entertainment industry or related fields may have an advantage in this role, but relevant skills and a strong work ethic are more important than industry-specific experience
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, data-driven environment and contribute to the success of a leading entertainment company.
📝 Sample Projects
- Developing and executing a targeted social media advertising campaign to promote a new reality TV show
- Analyzing campaign performance data to optimize ad spend and improve ROI
- Collaborating with cross-functional teams to create engaging ad content and ensure brand consistency across platforms
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the paid social media team currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy for NBCUniversal's streaming services, and what opportunities are there for growth and development within the team?
- What tools and technologies does the team use to manage and optimize paid social media campaigns, and what training or support will be provided to help me get up to speed?
- How does the team collaborate with other departments, such as content creation, production, and distribution, to ensure that paid social media campaigns align with overall business objectives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NBCUniversal careers portal
- Tailor your resume and cover letter to highlight your relevant experience in SVOD/OTT and paid social media advertising
- Prepare for your interview by researching NBCUniversal's content and understanding the role's key responsibilities and required skills
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
