📌 Core Information
🔹 Job Title: Paid Social Executive
🔹 Company: Gymshark
🔹 Location: Solihull, United Kingdom
🔹 Job Type: Hybrid (3 days in-office per week)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving measurable results across paid social channels
- Efficient budget spend and innovative campaign execution
- Adherence to best practices and data-driven decision making
- Collaboration with creative teams and other marketing functions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management. The ideal candidate will have a strong understanding of paid social platforms and a proven track record of driving results.
📋 Key Responsibilities
✅ Planning, launching, and optimizing paid social campaigns across multiple platforms and objectives
✅ Monitoring and analyzing performance to deliver actionable insights and meet ROI and growth targets
✅ Providing weekly performance updates and sharing insights with the Paid Social team, wider Marketing function, and senior leadership
✅ Championing a test-and-learn approach to continuously evolve strategy and improve results
✅ Partnering with the in-house creative team to brief, review, and launch impactful assets in line with paid social best practice
✅ Keeping up with industry trends, platform updates, and new opportunities
✅ Planning and phasing monthly budgets to achieve performance targets efficiently
✅ Supporting wider creative campaigns with input on strategic direction, audience targeting, and budget recommendations
✅ Collaborating closely with the Data & Insight team to better understand user journeys and inform campaign execution
✅ Managing task lists and priorities effectively, proactively communicating any risks or blockers
✅ Ensuring all campaigns are aligned with business goals and executed with clarity, consistency, and measurable outcomes
✅ Delivering daily, weekly, and monthly reporting, with a focus on clarity, relevance, and continuous improvement
✅ Working cross-functionally with key marketing stakeholders to align objectives and optimize campaign performance
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in a paid social role, either in-house or agency-side
Required Skills:
- Hands-on experience managing campaigns using Ads Manager across multiple platforms (e.g., Meta, TikTok, LinkedIn, etc.)
- Demonstrated ability to optimize campaigns across a range of objectives (traffic, conversions, awareness, etc.)
- Confident in interpreting data and presenting performance insights to varied audiences
- Strong analytical skills with the ability to turn data into strategy
- Clear, concise communicator – both written and verbal
- Comfortable working in Excel and using it for reporting and analysis
- Passion for digital marketing, innovation, and staying ahead of industry trends
- Proactive, collaborative mindset and an eagerness to learn and grow
Preferred Skills:
- Experience with Google Analytics and other data visualization tools
- Familiarity with SQL or other programming languages
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: While not explicitly stated, a strong understanding of the fitness industry and Gymshark's brand would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits package
- Generous employee discount on Gymshark products
- Opportunities for career progression and professional development
Working Hours: Full-time (40 hours per week), with flexibility for remote work on non-office days
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fitness Apparel & Accessories)
Company Size: 1,001-5,000 employees (Large)
Founded: 2012
Company Description:
- Gymshark is a fast-growing fitness apparel and accessories brand with over 22 million social media followers and customers in hundreds of countries.
- The company is known for its innovative marketing strategies and strong brand presence in the fitness industry.
- Gymshark offers a dynamic and collaborative work environment with opportunities for career growth and professional development.
Company Specialties:
- Fitness Apparel
- Accessories
- Digital Marketing
- Social Media
- E-commerce
Company Website: http://www.gymshark.com
ASSUMPTION: Gymshark's large size and rapid growth provide ample opportunities for career advancement and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Paid Social Manager and works closely with the creative team, data & insight team, and other marketing functions.
Work Arrangement: Hybrid (3 days in-office per week, with flexibility for remote work on non-office days)
Growth Opportunities:
- Progression to a Senior Paid Social Executive or Paid Social Manager role
- Expansion into other marketing channels or functions
- International relocation opportunities as the company continues to grow globally
ASSUMPTION: This role offers a clear path for career progression within the paid social team and the wider marketing function.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 3 Central Boulevard, Blythe Valley Park, Solihull, West Midlands B90 8AB, GB; Hanbury Street, Unit 92, London, London E1 5JL, GB
Geographic Context:
- Solihull is a town located in the West Midlands, England, with a population of approximately 210,000 people.
- The area offers a mix of urban and rural environments, with easy access to Birmingham, the UK's second-largest city.
- Solihull is well-connected by road, rail, and air, with Birmingham Airport located nearby.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work on non-office days
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Paid Social Manager and a member of the creative team
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Gymshark's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid social experience and achievements
- Prepare examples of successful paid social campaigns you've managed and the results you've achieved
- Demonstrate your understanding of Gymshark's brand and target audience
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Performance Optimization, Creative Strategy, Budget Management, Communication, Collaboration, Digital Marketing, Excel, ROI Analysis, Trend Awareness, Test-and-Learn Mindset, Audience Targeting, Reporting, Insight Generation
ASSUMPTION: Gymshark's recruitment process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Analytics
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Resourcefulness
- Curiosity
- Open-mindedness
- Collaboration
Work Style:
- Fast-paced and dynamic
- Data-driven and results-focused
- Collaborative and inclusive
- Continuously learning and adapting
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proactive, collaborative mindset and an eagerness to learn and grow?
ASSUMPTION: Gymshark's culture is characterized by its fast-paced, dynamic environment, with a strong emphasis on collaboration, data-driven decision-making, and continuous learning and adaptation.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders effectively
- Keeping up with industry trends and platform updates
- Balancing strategic thinking and hands-on campaign management
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive mindset to overcome.
📈 Similar Roles Comparison
- Compared to other paid social roles, this position offers a higher degree of autonomy and responsibility for driving results across multiple platforms
- Gymshark's large size and rapid growth provide ample opportunities for career advancement and exposure to diverse projects
- Career paths in paid social roles can vary depending on the company's size, industry, and marketing strategy
ASSUMPTION: While the core responsibilities of this role are similar to other paid social positions, the scale and scope of the work, as well as the opportunities for career growth, set it apart.
📝 Sample Projects
- Developing and executing a multi-platform campaign to launch a new product line, with a focus on driving awareness and consideration among the target audience
- Optimizing an existing campaign to improve ROI and reduce cost per acquisition, while maintaining or increasing overall performance
- Collaborating with the creative team to develop and test new ad formats and creative assets, with a focus on improving engagement and conversions
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into the broader marketing strategy?
- How does the paid social team collaborate with other marketing functions, such as content, SEO, and email marketing?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported on?
- How does Gymshark support the professional development and career growth of its employees?
- What are the biggest challenges facing the paid social team in the coming months, and how can this role contribute to overcoming them?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the team's dynamics, and the company's long-term goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gymshark's careers page
- Tailor your resume and cover letter to highlight your relevant paid social experience and achievements
- Prepare examples of successful paid social campaigns you've managed and the results you've achieved
- Demonstrate your understanding of Gymshark's brand and target audience
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
