Paid Social Lead

📌 Core Information

🔹 Job Title: Paid Social Lead

🔹 Company: Ultimate Performance

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving paid social strategy across Meta, LinkedIn, and other key platforms
• Crafting high-impact, converting ads that engage audiences at every stage of the funnel
• Collaborating with cross-functional teams to create ads optimized for different platforms and audience segments
• Executing structured A/B testing to identify top-performing creatives, copy variations, and audience segments
• Staying up-to-date with the latest paid social trends, platform updates, and creative best practices

ASSUMPTION: This role requires a strong background in paid social advertising and a deep understanding of creative development and testing.

📋 Key Responsibilities

✅ Lead the creative strategy and development of paid social ads, maintaining a continuous pipeline of high-performing concepts

✅ Drive ad ideation, crafting new creative angles, storytelling techniques, and messaging variations to boost engagement and conversions

✅ Collaborate with video, design, and content teams to create ads optimized for different platforms and audience segments

✅ Build and manage campaigns across multiple platforms, optimizing performance daily based on data insights

✅ Execute structured A/B testing, analyzing creatives, copy variations, and audience segments to identify top-performing combinations

✅ Develop a full-funnel strategy, tailoring creative and messaging for each stage of the customer journey

✅ Identify new audience opportunities through lookalike targeting, interest-based segments, and advanced retargeting strategies

✅ Work closely with data, website, and CRM teams to ensure paid social campaigns are supported by optimized landing pages and follow-up sequences

✅ Stay up-to-date with the latest paid social trends, platform updates, and creative best practices to keep Ultimate Performance at the forefront of performance marketing

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in paid social advertising, with a track record of driving performance

Required Skills:

• Proven experience in paid social advertising
• Strong focus on testing and optimization, with a data-driven approach to creative development
• In-depth understanding of paid social platforms, audience targeting, and media buying
• Analytical mindset, confident in performance tracking and interpreting data
• Highly collaborative, with experience working closely with creative, data, and marketing teams
• Proactive, innovative, and eager to experiment with new ideas and formats

Preferred Skills:

• Experience with Meta Ads Manager and LinkedIn Campaign Manager
• Familiarity with Google Analytics and other data analysis tools
• Knowledge of A/B testing best practices and tools

ASSUMPTION: Candidates with experience in the fitness or wellness industry may have an advantage but are not required.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and qualifications)

Benefits:

• Holiday: 25 days, plus bank holidays
• Pension: salary sacrifice scheme with employer contribution
• Simply Health Policy: claim money back on essential healthcare expenses
• UP Discounts: exclusive discounts on supplements and fitness books, along with offers from selected partners
• Salary sacrifice schemes: reduce tax and NI contributions with non-cash benefits like Cycle to Work and Tech/Home schemes
• Referral policy: bonus incentive for successful referrals
• Employee assistance programme: free access to mental health guidance, telephone counselling, and financial support 24/7
• Fitness classes: weekly group training sessions at the U.P. Manchester gym

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM with flexibility for the role's demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Lead role in the Manchester area.

📌 Applicant Insights

🔍 Company Context

Industry: Ultimate Performance operates in the wellness and fitness services industry, focusing on personal training and transformation.

Company Size: With 501-1,000 employees, Ultimate Performance offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Ultimate Performance was founded in 2009 and has since expanded to 27 locations across 7 countries on 4 continents.

Company Description:

• Ultimate Performance is the world’s leading personal training business, offering a results-driven, data-powered training facility.
• Their approach combines private, distraction-free spaces, world-class trainers, and exclusive methods to ensure clients achieve their goals.
• With a proven track record of 97% client success, Ultimate Performance sets the standard in fitness and guarantees measurable results.

Company Specialties:

• Personal Training
• Online Personal Training
• Health and Performance Supplements
• Fitness and Gym Services
• Transformations and Nutrition

Company Website: https://bit.ly/UPwebsite

ASSUMPTION: Ultimate Performance's focus on data-driven results and high-quality training makes it an attractive employer for performance-minded individuals.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take the next step in their career, potentially leading a team in the future.

Reporting Structure: The Paid Social Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including design, video, content, data, website, and CRM teams.

Work Arrangement: This is an on-site role based in Manchester, with flexibility for remote work when necessary. The role may require occasional travel to other Ultimate Performance locations.

Growth Opportunities:

• Potential to lead a team and mentor junior marketing professionals
• Opportunity to expand responsibilities based on performance and company growth
• Access to professional development resources and training

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Ultimate Performance's Manchester office is a modern, professional space designed to support collaboration and productivity.

Office Location(s): 2 Hardman Boulevard, Manchester, England M3 3AQ

Geographic Context:

• Manchester is a vibrant, multicultural city in the North West of England, known for its rich history, thriving music scene, and diverse food and drink offerings.
• The city is home to several major sports teams and hosts numerous cultural events throughout the year.
• Manchester is well-connected by public transportation, with easy access to major motorways and a extensive rail network, including a direct train line to London.

Work Schedule: The typical work schedule for this role is Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for the role's demands and occasional travel.

ASSUMPTION: Manchester offers a dynamic and engaging work environment, with a wide range of cultural and recreational activities to enjoy outside of work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• First-round interview with the Head of Marketing and a member of the marketing team
• Second-round interview with the Head of Marketing and another member of the leadership team
• Final-round interview with the CEO or a member of the executive team

Key Assessment Areas:

• Creativity and innovation in paid social advertising
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Alignment with Ultimate Performance's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your paid social advertising successes and the strategies you used to achieve them
• Demonstrate your understanding of Ultimate Performance's business and how your skills and experience make you a strong fit for the role

ATS Keywords: Paid Social Advertising, Creative Strategy, Ad Ideation, Data-Driven Insights, A/B Testing, Audience Targeting, Media Buying, Performance Tracking, Collaboration, Storytelling, Optimization, Analytical Mindset, Innovation, Creative Development, Engagement, Conversion

ASSUMPTION: Applicants should focus on demonstrating their creativity, analytical skills, and alignment with Ultimate Performance's company values during the interview process.

🛠️ Tools & Technologies

• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics
• Data analysis tools (e.g., Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Results-driven: We prioritize data and measurable outcomes in all aspects of our business
• Collaborative: We work together to achieve our goals, supporting and learning from one another
• Innovative: We continuously seek new ideas and approaches to improve our services and stay ahead of the competition

Work Style:

• Data-focused: We make decisions based on data and analytics
• Creative: We encourage innovation and experimentation in our approach to marketing
• Collaborative: We work closely with cross-functional teams to ensure our marketing efforts support our overall business goals

Self-Assessment Questions:

• Do you have a proven track record of driving performance through paid social advertising?
• Are you comfortable working in a data-driven environment and making decisions based on analytics?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Applicants who align with Ultimate Performance's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest paid social trends and platform updates, which may require ongoing learning and adaptation
• Collaborating effectively with cross-functional teams, which may involve coordinating with various stakeholders and balancing competing priorities
• Working in a fast-paced, dynamic environment, which may require flexibility and the ability to adapt to changing circumstances

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, effective communication, and a willingness to adapt and pivot as needed.

📈 Similar Roles Comparison

• Compared to other paid social roles, this position offers a higher level of creative freedom and the opportunity to drive strategy and innovation
• Ultimate Performance's focus on data-driven results and high-quality training sets it apart from other fitness and wellness companies
• This role offers significant growth potential, with opportunities to develop leadership skills and advance one's career within the company

ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a full-funnel paid social strategy for a new product launch, driving brand awareness, engagement, and conversions
• Optimizing ad creative and targeting for a retargeting campaign, improving performance and reducing cost per acquisition
• Collaborating with the design team to create a series of eye-catching, on-brand ads for a seasonal marketing campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and creative opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current paid social strategy and how this role fits into the broader marketing plan?
• How does Ultimate Performance support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ultimate Performance measure the success of its paid social campaigns, and what key performance indicators (KPIs) are most important?
• What is the team structure and dynamic within the marketing department, and how does this role collaborate with other teams?

ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your paid social advertising successes and the strategies you used to achieve them
• Follow up with the Ultimate Performance HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.