Paid Social Lead

📌 Core Information

🔹 Job Title: Paid Social Lead

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact paid social media strategy to drive lead generation across all business units
• Optimizing campaign performance and leveraging AI and creative automation tools
• Collaborating cross-functionally with creative, analytics, and business unit teams to align paid social efforts with broader marketing and revenue goals
• Monitoring, analyzing, and reporting on campaign performance to drive continuous improvement and growth

ASSUMPTION: This role requires a strong background in paid social media management, with a focus on Meta (Facebook/Instagram) ad accounts. The ideal candidate will have experience in lead generation and be comfortable working in a fast-paced, performance-driven environment.

📋 Key Responsibilities

✅ Build, manage, and optimize paid social campaigns with the goal of outperforming leading social lead generation partners across platforms

✅ Leverage AI tools and curated visual assets (images/videos) to rapidly test and iterate high-performing ad creatives

✅ Streamline ad production workflows using internal resources or third-party platforms to increase efficiency and reduce cost-per-lead

✅ Collaborate cross-functionally with creative, analytics, and business unit teams to align paid social efforts with broader marketing and revenue goals

✅ Monitor, analyze, and report on campaign performance, applying insights to drive continuous improvement and growth

ASSUMPTION: The successful candidate will have a proven track record of driving results through paid social media campaigns and be able to work independently to achieve goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of hands-on experience managing Meta (Facebook/Instagram) ad accounts, with a strong track record of performance and ROI

Required Skills:

• Demonstrated ability to fully own channel strategy, budget, and execution from end to end
• Strategic thinker with a passion for experimentation, data-driven decision-making, and scaling success
• Highly collaborative, self-motivated, and comfortable working in a fast-paced, performance-driven environment

Preferred Skills:

• Familiarity with paid social tools, creative testing platforms, and AI-generated content

ASSUMPTION: Candidates with experience in lead generation and a strong understanding of paid social media platforms will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Paid Social Lead role in Charlotte, NC, the estimated salary range is $70,000 - $90,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services. Renuity specializes in home improvement and repair services, with a focus on providing high-quality, local expertise to customers nationwide.

Company Size: 1,001-5,000 employees. As a mid-sized company, Renuity offers opportunities for growth and career advancement while maintaining a collaborative and supportive work environment.

Founded: Renuity was founded in 2015 and has since grown to become a leading provider of home improvement services.

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout their home repair and remodel projects.
• The company offers a wide range of services, including roofing, window installs, bathroom and kitchen updates, and more.
• With a national presence and local installation experts, Renuity is committed to finding the best possible solution for each customer's unique needs.

Company Specialties:

• Home improvement and repair services
• Local expertise and national presence
• Collaborative project management

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and national presence allows the company to provide high-quality, personalized service to customers across the United States.

📊 Role Analysis

Career Level: Mid-level. The Paid Social Lead role is a mid-level position that requires a strong background in paid social media management and a proven track record of driving results.

Reporting Structure: The Paid Social Lead will report directly to the Marketing Director and collaborate cross-functionally with creative, analytics, and business unit teams.

Work Arrangement: On-site. This role is based in Renuity's Charlotte, NC office and requires regular on-site presence.

Growth Opportunities:

• As Renuity continues to grow, there may be opportunities for the Paid Social Lead to take on additional responsibilities or advance to a senior-level role within the marketing department.
• The company's focus on collaboration and career advancement provides ample opportunities for professional development and growth.

ASSUMPTION: The Paid Social Lead role offers a unique opportunity to make a significant impact on Renuity's marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Corporate office. Renuity's Charlotte, NC office is a professional and collaborative work environment that fosters creativity and innovation.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, NC is the largest city in the state and the 17th most populous city in the United States.
• The city is known for its vibrant cultural scene, diverse neighborhoods, and thriving business community.
• Charlotte offers a variety of housing options, from urban apartments to suburban homes, and is generally considered an affordable place to live compared to other major cities in the Southeast.

Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The Charlotte, NC office provides a dynamic and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's ability to develop and execute a paid social media strategy
• Final interview with key stakeholders to discuss the candidate's fit within the team and company

Key Assessment Areas:

• Paid social media strategy and execution
• Data-driven decision-making and analytics
• Collaboration and communication skills
• Cultural fit and alignment with Renuity's values

Application Tips:

• Highlight your experience with Meta (Facebook/Instagram) ad accounts and any relevant lead generation campaigns
• Tailor your resume and cover letter to emphasize your skills and experience in paid social media management
• Prepare for the skills assessment or case study by researching Renuity's target audience and competitors

ATS Keywords: Paid Social Campaigns, AI Tools, Creative Automation, Lead Generation, Data-Driven Decision Making, Collaboration, Performance Optimization, Budget Management, Creative Testing, Strategic Thinking, Experimentation, Analytics, Fast-Paced Environment, Self-Motivated

ASSUMPTION: The interview process for the Paid Social Lead role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the marketing department and company as a whole.

🛠️ Tools & Technologies

• Meta (Facebook/Instagram) Ads Manager
• AI and creative automation tools (e.g., Albert, Acquisio, etc.)
• Analytics platforms (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The successful candidate will have experience with Meta (Facebook/Instagram) Ads Manager and be comfortable learning and utilizing other relevant tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Collaborative

Self-Assessment Questions:

• Do you have a proven track record of driving results through paid social media campaigns?
• Are you comfortable working in a fast-paced, performance-driven environment?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Renuity values candidates who are customer-focused, collaborative, and results-driven, with a strong commitment to innovation and accountability.

⚠️ Potential Challenges

• The Paid Social Lead role requires a strong understanding of paid social media platforms and a proven track record of driving results through campaigns
• The role may involve occasional overtime or weekend work to meet project deadlines
• The fast-paced, performance-driven environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role requires regular on-site presence in Renuity's Charlotte, NC office, which may not be suitable for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, performance-driven environment and be comfortable working on-site in Renuity's Charlotte, NC office.

📈 Similar Roles Comparison

• The Paid Social Lead role is similar to other paid social media management positions but may offer more responsibility and autonomy in developing and executing a high-impact paid social media strategy
• Unlike other roles, the Paid Social Lead position is focused on driving lead generation across all business units, rather than a specific product or service
• The role may offer opportunities for career advancement within Renuity's marketing department, as the company continues to grow and expand its services

ASSUMPTION: The Paid Social Lead role is a unique opportunity to make a significant impact on Renuity's marketing efforts and contribute to the company's continued growth and success.

📝 Sample Projects

• Developing and executing a paid social media campaign to generate leads for Renuity's roofing services
• Optimizing ad creatives using AI and creative automation tools to improve campaign performance and reduce cost-per-lead
• Collaborating with cross-functional teams to align paid social efforts with broader marketing and revenue goals, such as promoting a new service or product launch

ASSUMPTION: The Paid Social Lead role offers a variety of projects and initiatives that allow the successful candidate to make a significant impact on Renuity's marketing efforts and contribute to the company's continued growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a paid social media campaign at Renuity?
• How does the Paid Social Lead role collaborate with other marketing and business unit teams to align paid social efforts with broader marketing and revenue goals?
• What are the key performance indicators (KPIs) used to measure the success of paid social media campaigns at Renuity?
• How does Renuity support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the Paid Social Lead role, and how does this fit into Renuity's overall marketing strategy?

ASSUMPTION: The successful candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and commitment to Renuity's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Meta (Facebook/Instagram) ad accounts and any relevant lead generation campaigns
• Prepare for the skills assessment or case study by researching Renuity's target audience and competitors
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.