📌 Core Information
🔹 Job Title: Paid Social Lead - THG Nutrition
🔹 Company: THG
🔹 Location: Manchester, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing paid media strategies to meet aggressive business targets.
2. Collaborating with the Head of Paid Media to maintain a meaningful and relevant strategic plan.
3. Managing, optimizing, and troubleshooting paid social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and Pinterest.
4. Analyzing campaign performance data to provide insights and recommendations for further optimization and improvement.
5. Collaborating with the wider Paid Social team and external partners to ensure strategy alignment.
*ASSUMPTION:* This role requires a strategic thinker with a strong understanding of paid media platforms and a proven track record in paid social strategy and execution.
📋 Key Responsibilities
🌟 Strategy Development and Execution
- Demonstrate advanced understanding of Paid Social platforms.
- Develop and deliver Paid Social strategies to align with overall business goals and KPIs.
- Create and execute testing plans for creative, targeting, and audience segments to improve campaign performance.
📈 Campaign Management and Optimization
- Manage, optimize, and troubleshoot Paid Social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and Pinterest.
📈 Data Analytics
- Analyze campaign performance data to provide insights and recommendations for further optimisation and improvement.
🤝 Collaboration and Communication
- Collaborate with the wider Paid Social team across the business to ensure strategy alignment.
- Manage relationships with external partners and vendors.
🌐 Platform Management
- Stay updated with industry trends, new technologies, and best practices to keep Paid Social strategies innovative and competitive.
🌟 Leadership
- Monitor and diversify spend across platforms to achieve the best return on investment.
- Test and learn new platforms to stay ahead in the market.
🔄 Automation
- Lead Paid Social Automation and AI workstreams to enhance efficiency.
📅 Planning
- Oversee the strategic planning process across the organisation, ensuring integration across functions, specifically in Paid Media.
- Develop and implement a new planning programme to support strategic planning more effectively.
- Work with Senior Leadership and finance to manage the annual business planning cycle.
*ASSUMPTION:* This role requires strong analytical skills, excellent communication and collaboration skills, and leadership experience with a focus on innovation and efficiency.
🎯 Required Qualifications
Education:
- Relevant degree or equivalent experience.
Experience:
- Proven experience in Paid Social strategy and execution.
- Proven experience in managing a team within Paid Media.
Required Skills:
- Advanced knowledge of Paid Social platforms (Meta, TikTok, etc.).
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and collaboration skills.
- Leadership experience with a focus on innovation and efficiency.
- Knowledge of industry trends, new technologies, and best practices in Paid Social and Programmatic advertising.
Preferred Skills:
- Experience with industry-specific tools for gathering insights.
- Familiarity with group planning processes, new business initiatives, and best practice development.
*ASSUMPTION:* Candidates should have a proven track record in paid social strategy and team management, along with strong analytical skills. Knowledge of industry trends and best practices in paid social advertising is essential.
💰 Compensation & Benefits
Salary Range: £40,000 - £55,000 per annum (based on experience and industry standards for a Paid Social Lead role in the UK)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Generous pension contributions.
- Employee discounts on THG products.
- Flexible working hours and remote work options.
- Opportunities for professional development and career progression.
Working Hours: Full-time (40 hours per week), with flexibility for remote work.
*ASSUMPTION:* The salary range is estimated based on industry standards for a Paid Social Lead role in the UK, considering the candidate's experience level and the company's size. The benefits package is competitive and tailored to attract top talent in the marketing industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (E-commerce)
Company Size: Medium (1,001-5,000 employees)
Founded: 2010 (as THG PLC)
Company Description:
- THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition.
- THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands.
- THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
Company Specialties:
- Retail
- Online
- Market Place
- Clothing
- Data
- Wellbeing
- Sports Nutrition
- Brand Building
- Beauty
- and Ecommerce
Company Website:
*ASSUMPTION:* THG PLC is a well-established e-commerce group with a strong presence in the retail and beauty industries. Its diverse portfolio of brands and platforms offers extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Paid Media.
Work Arrangement: On-site, with potential flexibility for remote work.
Growth Opportunities:
- Potential to lead a team and manage multiple campaigns.
- Opportunities for career progression within the Paid Media department or across THG's diverse business portfolio.
- Exposure to international markets and global brands.
*ASSUMPTION:* This role offers a unique opportunity to grow within a dynamic and expanding e-commerce group, with potential for leadership and international exposure.
🌍 Location & Work Environment
Office Type: On-site (with potential flexibility for remote work)
Office Location: THG HQ (WA15 0AF), Manchester, United Kingdom
Geographic Context:
- Manchester, UK, is a vibrant city with a rich cultural scene and a thriving digital and tech industry.
- The city offers a high quality of life, with excellent transport links, a diverse range of housing options, and a wide range of leisure and entertainment facilities.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work.
*ASSUMPTION:* Manchester provides an ideal location for this role, offering a dynamic work environment and a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening.
2. Phone or video call with the hiring manager.
3. On-site or virtual interview with the hiring team.
4. Final interview with senior leadership.
Key Assessment Areas:
1. Paid Social strategy and execution.
2. Data analysis and interpretation.
3. Communication and collaboration skills.
4. Leadership potential and cultural fit.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a collaborative environment.
3. Research THG's business and industry trends to demonstrate your understanding of the company and the role.
ATS Keywords: Paid Social, Strategy, Execution, Campaign Management, Data Analysis, Collaboration, Leadership, Automation, Planning, Retail, E-commerce, Beauty, Sports Nutrition, Wellbeing
*ASSUMPTION:* Applicants should focus on demonstrating their relevant experience and skills in paid social strategy and execution, data analysis, and leadership. Familiarity with the retail and e-commerce industries, as well as THG's business portfolio, will be beneficial.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Pinterest Ads Manager
- Google Analytics
- Tableau
- Microsoft Excel
- Power BI
- Asana
- Slack
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
*ASSUMPTION:* Proficiency in industry-standard paid social platforms, data analysis tools, and project management software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Empowering
- Responsible
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and inclusive
- Results-oriented and accountable
Self-Assessment Questions:
1. How do you approach developing and executing paid social strategies that align with overall business goals and KPIs?
2. Can you provide an example of a time when you managed, optimized, and troubleshot Paid Social campaigns across multiple platforms, and what was the outcome?
3. How do you analyze campaign performance data to provide insights and recommendations for further optimization and improvement?
4. How have you collaborated with wider teams and external partners to ensure strategy alignment in previous roles?
5. How do you stay updated with industry trends, new technologies, and best practices to keep Paid Social strategies innovative and competitive?
*ASSUMPTION:* Applicants should demonstrate a strong understanding of paid social strategy and execution, data analysis, and collaboration skills. Familiarity with industry trends and a results-driven approach will be crucial for success in this role.
⚠️ Potential Challenges
1. Managing multiple campaigns and platforms simultaneously.
2. Keeping up with industry trends and regulatory changes.
3. Collaborating effectively with remote or hybrid teams.
4. Balancing strategic planning with day-to-day campaign management.
*ASSUMPTION:* Applicants should be prepared to face these challenges and demonstrate their ability to manage multiple priorities, adapt to change, and work effectively in a collaborative environment.
📈 Similar Roles Comparison
1. Paid Social Manager vs. Paid Social Lead:
- Paid Social Manager: Focuses on day-to-day campaign management and optimization, with limited strategic planning responsibilities.
- Paid Social Lead: Involves strategic planning, team leadership, and cross-functional collaboration, in addition to campaign management and optimization.
2. Industry-specific context:
- Retail and e-commerce industries: Highly competitive and dynamic, requiring constant innovation and adaptation to consumer behavior and market trends.
- Beauty and wellness industries: Focus on personalization, targeted marketing, and data-driven decision-making.
3. Career path comparison:
- Paid Social Manager: Typically progresses to Paid Social Lead or similar strategic roles within the Paid Media department.
- Paid Social Lead: Can advance to senior leadership roles within Paid Media or transition to other departments, such as Brand or Product Management, within THG's diverse business portfolio.
📝 Sample Projects
1. Developing and executing a cross-platform paid social strategy for a new product launch, resulting in a 30% increase in sales within the first three months.
2. Optimizing campaign performance for an established brand, leading to a 25% reduction in cost per acquisition and a 15% increase in return on ad spend.
3. Collaborating with the wider Paid Social team to develop and implement a new testing framework, improving campaign performance by an average of 15% across all platforms.
💡 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the overall Paid Media department and THG's broader business strategy?
3. What are the most significant challenges facing the Paid Social team currently, and how can this role help address them?
4. How does THG support the professional development and career growth of its employees?
5. What are the key performance indicators (KPIs) for this role, and how will success be measured?
🛠️ Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for phone or video call with the hiring manager, focusing on your problem-solving skills, leadership experience, and ability to work in a collaborative environment.
4. Research THG's business and industry trends to demonstrate your understanding of the company and the role.
5. Follow up with the hiring team after your interview, expressing your interest in the role and addressing any concerns or questions that may have arisen during the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
