📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: MiQ Digital
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: June 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid social campaigns across various platforms
- Optimizing campaign performance to meet client goals
- Collaborating with internal teams and clients
- Mentoring and supporting other team members
ASSUMPTION: This role requires a high level of experience and expertise in paid social advertising to effectively manage campaigns and collaborate with clients and internal teams.
📋 Key Responsibilities
✅ Set up and execute campaigns across various platforms, ensuring campaign performance meets client goals
✅ Analyze data and optimize campaigns to improve performance
✅ Collaborate with internal teams and clients to develop campaign strategy and provide insights
✅ Manage client relationships and provide regular updates on campaign performance
✅ Mentor and support other team members in delivery and training sessions
✅ Stay current on industry trends and emerging platforms
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience running paid social campaigns
Required Skills:
- Proven experience running paid social campaigns on platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit
- Strong analytical skills and data-driven approach to campaign optimization
- Excellent communication and presentation skills
- Ability to problem-solve and troubleshoot campaign issues
- Familiarity with campaign tracking and data hygiene
Preferred Skills:
- Experience in client services or a client-facing role
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in paid social advertising and a proven track record of success in campaign management are most likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- Health benefits, including medical, dental, and vision coverage
- Company-paid basic life and long-term disability plans
- Employee Assistance Program (EAP)
- Paid maternity and paternity leave
- Generous PTO policy and paid holidays
- Tax-free benefits (commuter, health, dependent care)
- Inter-office travel opportunities and company-sponsored trips
- Continuous education and training
- Open office and casual work atmosphere
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is specific to New York City and may vary for positions outside of the city. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: MiQ Digital is a programmatic media partner for marketers and agencies, specializing in data science, analytics, and programmatic trading.
Company Size: MiQ Digital has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MiQ Digital was founded in 2010 and has since grown to become a leading independent marketing intelligence company.
Company Description:
- MiQ Digital leverages data from multiple sources to provide interesting, exciting, and business-problem-solving solutions for clients
- The company specializes in data science, analytics, and programmatic trading, and is always ready to react and solve challenges quickly
- MiQ Digital is committed to hiring smart new people who can challenge conventions and shake things up
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: wearemiq.com
ASSUMPTION: MiQ Digital's focus on data-driven solutions and commitment to hiring talented individuals make it an attractive place to work for professionals in the advertising and marketing industries.
📊 Role Analysis
Career Level: The Paid Social Manager role is a mid-level position, requiring a high level of experience and expertise in paid social advertising.
Reporting Structure: This role reports directly to the Senior Manager, Paid Social, and may have supervisory responsibilities for junior team members.
Work Arrangement: This role is on-site, with the opportunity for inter-office travel and company-sponsored trips.
Growth Opportunities:
- Potential to grow into a senior or management role within the paid social team
- Opportunities to work on high-profile client campaigns and contribute to the development of new products and solutions
- Chance to gain experience in a fast-paced, dynamic environment and work with a diverse range of clients
ASSUMPTION: The Paid Social Manager role offers significant growth potential for the right candidate, with opportunities to advance within the team and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: MiQ Digital's New York office is an open, casual work environment with a global culture.
Office Location(s): 261 5th Ave, Floor 26, New York, New York 10016, US
Geographic Context:
- New York City is a major hub for the advertising and marketing industries, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, entertainment, and dining options, as well as easy access to public transportation and other amenities
- New York City is a fast-paced, dynamic environment that requires strong time management and organizational skills
Work Schedule: Full-time, 40 hours per week, with the opportunity for flexible working arrangements and remote work for qualified candidates.
ASSUMPTION: The Paid Social Manager role requires a high level of flexibility and adaptability, as well as strong time management and organizational skills to thrive in a fast-paced, dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent team
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the Senior Manager, Paid Social
- Background check and offer extension
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with MiQ's values
- Industry knowledge and awareness of emerging trends
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on paid social campaign management
- Tailor your cover letter to the specific role and company, emphasizing your fit with MiQ's values and culture
- Prepare for behavioral and situational interview questions that focus on your campaign management and problem-solving skills
- Research MiQ Digital and the paid social advertising industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Paid Social, Campaign Management, Optimization, Analytics, Client Services, Advertising, Marketing, Data-Driven, Problem-Solving, Teamwork, Collaboration
ASSUMPTION: The interview process for the Paid Social Manager role will focus on assessing the candidate's campaign management and optimization skills, as well as their cultural fit and alignment with MiQ's values.
🛠️ Tools & Technologies
- Paid social advertising platforms (Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, Reddit)
- Campaign tracking and data hygiene tools
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Communication and presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The Paid Social Manager role requires proficiency in paid social advertising platforms and campaign tracking tools, as well as strong data analysis and visualization skills.
👔 Cultural Fit Considerations
Company Values:
- Passion – We love and live what we do
- Determination – We always find a way to ‘figure it out’
- Unity – We hold each other accountable. We win and lose as a team
- Agility – We anticipate the unexpected, embrace and adapt to change
- Courage – We dare to think unconventionally
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
- Fast-paced and dynamic, with a strong emphasis on results-driven performance
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you align with MiQ's values, particularly in terms of passion, determination, unity, agility, and courage?
- Are you comfortable working in a fast-paced, dynamic environment with a strong emphasis on results-driven performance?
- Do you have strong data analysis and visualization skills, with a focus on continuous improvement and optimization?
- Are you adaptable and flexible, with a willingness to take on new challenges and learn new skills?
ASSUMPTION: Candidates who align with MiQ's values and work style are most likely to thrive in the Paid Social Manager role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with varying priorities and deadlines
- Keeping up with industry trends and emerging platforms in the fast-paced world of paid social advertising
- Balancing the needs of clients, internal teams, and personal development
- Working in a dynamic, sometimes unpredictable, work environment
ASSUMPTION: The Paid Social Manager role requires strong time management, organizational, and adaptability skills to overcome these potential challenges.
📈 Similar Roles Comparison
- The Paid Social Manager role is similar to other mid-level campaign management positions, but with a focus on paid social advertising and a strong emphasis on data-driven decision-making
- Compared to other mid-sized advertising agencies, MiQ Digital offers a unique focus on data science, analytics, and programmatic trading
- Career paths for Paid Social Managers may include advancement to senior or management roles within the paid social team, or transition to other areas of the business, such as client services or account management
ASSUMPTION: The Paid Social Manager role offers unique opportunities for growth and development within the paid social team and the broader advertising industry.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy for a major retail client, including awareness and performance campaigns across multiple platforms
- Optimizing campaign performance for a high-profile B2B client, with a focus on lead generation and ROI maximization
- Collaborating with internal teams to develop and implement advanced measurement opportunities, using native and third-party solutions to tell bigger, omnichannel performance stories
ASSUMPTION: The Paid Social Manager role offers a wide range of project opportunities, with a focus on campaign management, optimization, and collaboration with internal teams and clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process for a client, from initial strategy development to final reporting and optimization?
- How does the Paid Social team collaborate with other internal teams, such as Client Partnerships and Product, to ensure the success of client campaigns?
- What opportunities are there for professional development and growth within the Paid Social team and the broader advertising industry?
- How does MiQ Digital support work-life balance for its employees, particularly in a fast-paced, dynamic work environment?
- What are the most challenging aspects of the Paid Social Manager role, and how can I best prepare to overcome these challenges?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Paid Social Manager role
- Prepare for behavioral and situational interview questions that focus on your campaign management and problem-solving skills
- Research MiQ Digital and the paid social advertising industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the MiQ Digital Talent team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
