Paid Social Manager

📌 Core Information

🔹 Job Title: Paid Social Manager

🔹 Company: AnyVan

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social strategies to support growth and brand goals
• Managing campaign setup, budget allocation, and ongoing optimization
• Creating a structured testing roadmap to continuously improve performance
• Collaborating with creative teams and partners to develop engaging content
• Monitoring KPIs and creating insight-led reports to drive informed decision-making

ASSUMPTION: This role requires a strong performance marketing background and a data-driven mindset to succeed in a fast-paced, hands-on environment.

📋 Key Responsibilities

✅ Lead the planning and execution of paid social strategies across key platforms to support growth and brand goals

✅ Own campaign setup, budget allocation, and ongoing optimization to meet performance targets

✅ Build a structured testing roadmap to continuously improve performance across creative, copy, targeting, and placements

✅ Work closely with creative teams, UGC creators, and partners to develop content that hits the mark on each platform

✅ Monitor KPIs and create regular, insight-led reports to help the team learn and grow

✅ Collaborate with the wider marketing, data, and product teams to ensure accurate attribution, forecasting, and message alignment

✅ Explore new paid social platforms, tools, and tactics to keep the company innovative and scalable

✅ Build strong relationships with platform reps to stay ahead of the curve on betas, best practices, and industry changes

✅ Keep a close eye on platform updates, competitor activity, and social trends to ensure the company stays one step ahead

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and platform updates to maximize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in a similar role, ideally within a scale-up or fast-growing company

Required Skills:

• Sharp performance marketing background with a proven track record
• Growth mindset and ability to spot growth opportunities across channels, audiences, and creatives
• Strong analytical skills and comfort with data-driven decision-making
• Super organized and self-motivated, with the ability to juggle multiple campaigns, tests, and deadlines
• Great collaborator with strong communication skills and ability to work well across teams
• Deep hands-on experience with paid social platforms (Meta, TikTok, etc.) and managing performance at scale
• Creative eye with a keen understanding of what grabs attention and drives action
• Test-and-learn mindset, curious, adaptable, and always looking to improve
• Comfortable with tools like Meta Ads Manager, TikTok Ads, Google Analytics, and reporting dashboards (like Tableau)
• Genuine love for digital marketing and keeping up with platform changes, algorithm tweaks, and the ever-evolving world of social
• Bias to action and capability to deliver good work quickly
• Strong alignment with company values and ability to make an impact
• Ability to commute to Hammersmith offices at least 3 days a week

Preferred Skills:

• Experience working in a tech logistics or similar industry
• Fluency in additional languages

ASSUMPTION: This role requires a strong performance marketing background and a data-driven mindset to succeed in a fast-paced, hands-on environment.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for a role of this level in London)

Benefits:

• Great base salary that reflects your value
• 25 days of holiday plus public holidays, Christmas Eve off, and Long Term Service perks capped at 30 days
• In-house gym, Vitality wellbeing benefits, medical cover, and enhanced sick pay
• The People's Pension with 5% employee and 3% employer contributions
• Enhanced maternity pay
• Travel benefits, including partnering with Octopus Electric Vehicles and Evans Cycle to Work scheme, and showers/towels for cyclists
• In-house barista and free breakfast every day
• Social scene with Thursday drinks and regular social activities
• Quarterly performance awards with prizes and an annual performance awards with a 4-day all-expenses-paid trip for the winner
• Opportunity to join a disruptive Technology Leader and be part of a fast-growing, innovative company reshaping the industry

Working Hours: Full-time, Monday to Friday, with flexibility for remote work 2 days a week

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in London, considering the company's size and the candidate's experience.

📌 Applicant Insights

🔍 Company Context

Industry: AnyVan operates in the tech logistics and transportation sector, focusing on creating the world's most efficient technology logistics platform to halve the number of miles driven and reduce carbon emissions.

Company Size: AnyVan is a mid-sized company with approximately 300 employees, providing a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: AnyVan was founded in 2009, with a mission to create a more efficient and sustainable logistics platform.

Company Description:

• AnyVan is the largest and fastest-growing company in the logistics space, with big ambitions for the future
• They have helped over 8 million customers across the UK, Ireland, and Europe and have saved enough miles to travel 1,185 times around the world, reducing 8520 tonnes of carbon annually
• AnyVan is committed to moving that's miles better and has been recognized as the only carbon-neutral removals and delivery company in the UK

Company Specialties:

• Ground transportation and logistics solutions
• Next day and same-day delivery services
• Complex deliveries and multi-drops
• Complete transport solutions for businesses
• Freight and pallets, office relocations, storage, and waste solutions
• Manpower and assistance services
• Home delivery and B2B/B2B2C delivery services

Company Website: https://www.anyvan.com/

ASSUMPTION: AnyVan's focus on sustainability and innovation sets it apart in the logistics industry, providing an exciting opportunity for candidates looking to make a positive impact.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the team and the wider organization.

Reporting Structure: The Paid Social Manager will report directly to the Growth Marketing Manager and work closely with the wider marketing, data, and product teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the Hammersmith office at least 3 days a week.

Growth Opportunities:

• Progression to a Senior Paid Social Manager or similar role within the marketing team
• Expanding the team and taking on a leadership role
• Transitioning to a broader marketing or commercial role within the organization

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the marketing team and the wider organization.

🌍 Location & Work Environment

Office Type: AnyVan's London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 5 - 17 Hammersmith Grove, London, London W6 0LG, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry and numerous opportunities for professional growth and development
• The Hammersmith area is well-connected by public transportation, with easy access to the tube, overground, and bus networks
• The office is located near the River Thames, offering scenic views and nearby green spaces

Work Schedule: Full-time, Monday to Friday, with flexibility for remote work 2 days a week

ASSUMPTION: AnyVan's London office provides a modern, collaborative work environment that supports productivity and creativity, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Growth Marketing Manager
• In-person or video interview with the Growth Marketing Manager and a member of the wider marketing team
• Final interview with the Head of Marketing or a senior member of the leadership team
• Background check and offer

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Analytical skills and data-driven mindset
• Creativity and understanding of what drives action on social media
• Collaboration and communication skills
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and relevant achievements
• Showcase your understanding of the role and AnyVan's mission by addressing how your skills and experience make you a strong fit
• Demonstrate your ability to think strategically and creatively by providing examples of successful paid social campaigns you've managed
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
• Research AnyVan's company values and be ready to discuss how you embody them in your professional and personal life

ATS Keywords: Paid Social, Performance Marketing, Growth Marketing, Campaign Management, Budget Allocation, KPI Monitoring, Testing Roadmap, Social Media, Digital Marketing, A/B Testing, Data-Driven, Analytics, Collaboration, Teamwork, Marketing Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing expertise, strategic thinking, and cultural fit with AnyVan's values and mission.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads
• Google Analytics
• Tableau or similar reporting dashboard tools
• Project management tools (e.g., Asana, Trello, or Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The successful candidate will be comfortable using a range of tools and technologies to manage paid social campaigns, monitor performance, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Have fun, get it done (work hard, play hard, satisfaction in results, do the right thing)
• Progress over perfection (innovate and disrupt, curious and adaptable, work quick, learn quicker)
• One team thinking big (collaborate and communicate, celebrate wins, embrace challenges)

Work Style:

• Fast-paced and dynamic, with a focus on continuous improvement and innovation
• Collaborative and supportive, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on using insights to inform decision-making
• Results-oriented, with a focus on delivering tangible outcomes and driving growth

Self-Assessment Questions:

• How do you embody Have fun, get it done in your professional and personal life?
• Can you provide an example of a time when you demonstrated Progress over perfection in a professional setting?
• How do you approach One team thinking big when working on a project with cross-functional teams?

ASSUMPTION: Candidates should be prepared to discuss their alignment with AnyVan's company values and demonstrate their fit with the company's work style and culture.

⚠️ Potential Challenges

• Managing a large volume of campaigns and tests while maintaining a high level of performance
• Keeping up with platform updates, algorithm changes, and industry trends in a fast-paced environment
• Collaborating effectively with cross-functional teams, including creative teams, UGC creators, and partners
• Balancing creative testing with performance focus to drive continuous improvement
• Working in a hybrid environment, with at least 3 days in the office per week

ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Compared to other paid social manager roles, this position offers a unique opportunity to work in a fast-growing tech logistics company with a strong focus on sustainability and innovation
• Industry-specific context: The logistics industry is experiencing significant growth and transformation, driven by e-commerce trends and a greater emphasis on sustainability
• Career path comparison: This role offers excellent growth opportunities, with a clear path for career progression within the marketing team and the wider organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and personal values.

📝 Sample Projects

• Developing and executing a paid social strategy to support the launch of a new service or product offering
• Managing a large-scale campaign to drive brand awareness and customer acquisition for an established service or product
• Collaborating with creative teams to develop engaging content that resonates with target audiences and drives action
• Optimizing campaigns to improve performance and maximize ROI, based on data-driven insights and A/B testing
• Exploring new paid social platforms and tactics to keep the company innovative and ahead of the curve

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social team in the next 6-12 months, and how can this role help address them?
• How does this role fit into the wider marketing team and the company's overall growth strategy?
• What opportunities are there for professional development and growth within the team and the wider organization?
• How does AnyVan support work-life balance, and what resources are available to help employees manage their well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, and assess their fit with the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
• Research AnyVan's company values and be ready to discuss how you embody them in your professional and personal life
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.