Paid Social Manager

## 📌 Core Information 🔹 Job Title: Paid Social Manager 🔹 Company: Townsquare Ignite 🔹 Location: Charlotte, NC 🔹 Job Type: Remote 🔹 Category: Advertising & Marketing 🔹 Date Posted: July 10, 2025 🔹 Experience Level: Intermediate 🔹 Remote Status: Remote ## 🚀 Job Overview Key aspects of this role include: - Managing paid social media campaigns across multiple platforms - Collaborating with creative teams to ensure assets align with platform best practices and client goals - Analyzing performance metrics and providing actionable insights - Generating client-facing reports and presenting performance results - Supporting full-funnel strategies in coordination with internal teams - Troubleshooting delivery and tracking issues, and working cross-functionally to resolve roadblocks This role is ideal for someone who thrives in a fast-paced, collaborative, and detail-oriented environment. Assumption: The role may require occasional travel for client meetings or industry events. ## 📋 Key Responsibilities 🔹 Campaign Management: - Plan, launch, and optimize paid social campaigns across platforms (Meta, TikTok, LinkedIn, Pinterest, Nextdoor, etc.) - Set up campaigns and ad groups, define audience targeting, and manage placements and budgets - Collaborate with creative teams to ensure assets are aligned with platform best practices and client goals - Monitor daily performance and adjust bids, targeting, and creative to improve KPIs - Analyze performance metrics (ROAS, CTR, CPA, engagement) and provide actionable insights - Generate client-facing reports and share performance results on a monthly (or as-needed) basis Assumption: The role may involve working with a team of account managers and other specialists to ensure client success. 🔹 Team Collaboration: - Work cross-functionally to resolve delivery and tracking issues, and collaborate with internal teams to develop full-funnel strategies - Maintain accurate documentation of client records, budgets, IOs, Asana tickets, and email communications - Support the development of full-funnel strategies in coordination with internal teams Assumption: The role may require occasional collaboration with other departments, such as sales or client services, to ensure client satisfaction. ## 🎯 Required Qualifications Education: - Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing Experience: - 2-5 years of hands-on experience running paid social campaigns Required Skills: - Proficiency in Excel, PowerPoint, and Word - Strong analytical and problem-solving skills - Excellent interpersonal and communication skills - Ability to speak, write clearly and persuasively - Strong organizational skills and detail-oriented - Strong math and analytical skills - Self-motivated with the ability to work in both a team environment and independently - Above-average problem-solving skills and troubleshooting - Strong understanding of digital advertising and the digital media landscape Preferred Skills: - Google Analytics and Google Tag Manager experience - Proficiency in data visualization tools (e.g., Tableau, Power BI) - Familiarity with social media advertising best practices and trends Assumption: Candidates with a background in data analysis, market research, or a related field may be at an advantage for this role. ## 💰 Compensation & Benefits Salary Range: Competitive base plus bonus plan Benefits: - 3 weeks PTO - 9 paid holidays (including two personal/floating holidays) - Health, dental, and vision insurance - 401(k) with company match - Company-provided laptop - Continuous training opportunities - Fully remote opportunity with unlimited growth potential Assumption: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications. ## 📊 Company Context Industry: Advertising Services Company Size: 10,001+ employees Founded: 2010 Headquarters: New York, NY Specialties: Programmatic, hyper-local mobile, audience targeting, and search Company Description: Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions, including programmatic, search, marketing, and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market, and national levels. Company Website: www.townsquareignite.com ## 🌍 Location & Work Environment Office Type: Remote Office Location(s): 900 3rd Avenue, New York, NY 10022, US, and 200 South Tryon St., Charlotte, NC 28202, US Geographic Context: - Charlotte, North Carolina, United States - New York, New York, United States Work Schedule: Flexible, with a focus on results and productivity Assumption: The remote work arrangement allows for a flexible work-life balance, with core hours expected during standard business hours. ## 💼 Cultural Fit Considerations Company Values: - Data-driven decision making - Customer-centric approach - Collaborative and inclusive work environment - Continuous learning and improvement - Results-oriented and accountable Work Style: - Fast-paced and dynamic - Collaborative and team-oriented - Detail-oriented and organized - Strong problem-solving skills - Adaptable and open to feedback Self-Assessment Questions: 1. How do your problem-solving skills and attention to detail align with the required qualifications for this role? 2. Describe a situation where you had to manage multiple projects or campaigns simultaneously, and how you ensured their success? 3. How do you approach working with cross-functional teams to resolve roadblocks and achieve common goals? Assumption: The company values a strong cultural fit and expects candidates to demonstrate alignment with these principles. ## ⚠️ Potential Challenges 1. Managing multiple campaigns and clients simultaneously may require strong time management and prioritization skills. 2. Working remotely may present unique challenges, such as maintaining productivity and work-life balance. 3. The fast-paced nature of the role may require adaptability and the ability to thrive in a dynamic environment. 4. The role may involve occasional travel, which could disrupt personal schedules or routines. Assumption: The role's challenges are inherent to the nature of the work and require a proactive and adaptable candidate. ## 📈 Similar Roles Comparison 1. This role is similar to a Social Media Advertising Manager, with a focus on paid social media campaigns and a strong emphasis on data-driven decision making. 2. Unlike a Social Media Manager, this role requires a deeper understanding of digital advertising and a broader range of skills, including campaign management, budget management, and cross-functional collaboration. 3. Compared to a Digital Marketing Manager, this role has a more narrow focus on paid social media and may not involve the same level of strategic planning and brand management responsibilities. Assumption: The role's responsibilities and required skills set it apart from similar roles in the industry, making it a unique opportunity for the right candidate. ## 📝 Sample Projects 1. Developing and executing a comprehensive social media advertising strategy for a major retail client, resulting in a 30% increase in sales and a 25% reduction in cost per acquisition. 2. Collaborating with a creative agency to produce a series of engaging video ads for a tech startup, leading to a 45% increase in click-through rate and a 30% increase in conversion rate. 3. Managing a team of social media specialists to optimize a national political campaign's ad spend, resulting in a 20% increase in voter engagement and a 15% reduction in cost per vote. Assumption: The provided projects demonstrate the scope and impact of the role, showcasing the candidate's ability to drive meaningful results for clients. ## ❓ Key Questions to Ask During Interview 1. Can you describe the most challenging paid social media campaign you've managed, and how you overcame any obstacles? 2. How do you approach optimizing ad performance when faced with limited data or budget constraints? 3. Can you provide an example of a time when you had to collaborate with a creative team to develop an effective ad strategy, and what was the outcome? 4. How do you stay current with the latest trends and algorithm changes in the paid social media landscape? 5. Can you describe a situation where you had to troubleshoot a delivery or tracking issue, and how you resolved it? Assumption: The interview questions are designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit for the role. ## 🛠️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️