📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: dentsu
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and managing paid social campaigns and strategies
- Day-to-day communication with clients to achieve their goals
- Planning, implementing, and optimizing campaigns across various platforms
- Collaborating with internal teams and clients to build strong relationships
- Delivering successful campaigns and achieving key performance metrics
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results. Experience in an agency or client-facing environment is preferred.
📋 Key Responsibilities
✅ Develops account strategy in partnership with the client and Paid Social Director, accountable for the execution of strategy and achievement of KPIs
✅ Ensures the operational success of accounts, meeting deliverables on time and on budget
✅ Owns and manages the client strategy and plans key campaign efficiencies
✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
✅ Plans accounts and growth opportunities, working closely with the Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and client communication. Strong organizational skills and the ability to multitask are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience managing and planning paid social campaigns in an agency or client-facing environment
Required Skills:
- Proficient in managing and planning campaigns across various paid social platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Strong understanding of paid social principles, best practices, and industry trends
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional communication and interpersonal skills
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics
Preferred Skills:
- Experience with marketing partners, such as Smartly
ASSUMPTION: Candidates with a strong background in paid social campaign management and a solid understanding of various social media platforms are ideal for this role. Excellent analytical and communication skills are essential.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for mid-level paid social managers in London)
Benefits:
- Competitive Salary
- Company-provided Medical Healthcare
- Generous Pension provisions
- Health and Wellness benefits
- Volunteering days
- Life Assurance
Working Hours: Full-time, hybrid working basis (3 days on-site, 2 days remote)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level paid social managers in London. Benefits are tailored to the employee's needs and may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (as a predecessor agency)
Company Description:
- dentsu is a global advertising and marketing communications agency
- They offer a range of services, including media planning, media buying, creative, and data-driven marketing
- Dentsu is committed to building a fair and more equal society through its Social Impact strategy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu is a large, global agency with a diverse range of clients and services. They prioritize data-driven marketing and innovation in their approach.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Paid Social Director
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to move into a leadership role or specialize in a specific platform or industry vertical
- Opportunities to work on diverse client accounts and projects
- Access to training and development programs
ASSUMPTION: This role offers opportunities for career growth and development within the agency. Strong performance may lead to promotions or specialized roles.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB
Geographic Context:
- London is a major global city with a vibrant advertising industry
- The office is located in the Regent's Place development, offering easy access to public transportation and amenities
- London offers a multicultural environment with a wide range of social and cultural activities
Work Schedule: Full-time, hybrid working basis (Monday - Friday, 9:00 AM - 5:30 PM, with flexibility for specific project needs)
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the Paid Social Director and a team member
- Final interview with the Head of Paid Social or another senior leader
Key Assessment Areas:
- Campaign management skills and experience
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid social campaign management
- Tailor your resume and cover letter to emphasize skills and experience relevant to the role
- Prepare examples of successful campaigns and data-driven decisions
- Research dentsu's company culture and values to demonstrate alignment
ATS Keywords: Paid Social, Campaign Management, Social Media Platforms, Data Analysis, Client Communication, KPI Achievement, Account Strategy, Team Collaboration
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. Preparation and research are key to success.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads, Snapchat Ads, Pinterest Ads)
- Analytics tools (e.g., Google Analytics, Facebook Pixel, UTM parameters)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The role requires proficiency in social media advertising platforms and analytics tools. Familiarity with project management and communication tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated integrity in a previous role?
- Can you provide an example of a time when you collaborated effectively with a team to achieve a common goal?
- How do you stay curious and up-to-date with industry trends and best practices?
ASSUMPTION: Dentsu values employees who embody their core values and work collaboratively to achieve results. Candidates should be prepared to provide examples of their alignment with these values.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic planning with day-to-day campaign management
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: This role may present challenges in managing multiple priorities and adapting to a hybrid work environment. Strong organizational skills and the ability to multitask are essential.
📈 Similar Roles Comparison
- Unlike some agency roles, this position requires a mix of strategic planning and hands-on campaign management
- Compared to in-house roles, this position offers exposure to a diverse range of clients and industries
- Career progression may involve moving into a leadership role or specializing in a specific platform or industry vertical
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on campaign management, providing opportunities for growth and development within the agency.
📝 Sample Projects
- Developing and executing a paid social strategy for a global tech client to increase brand awareness and drive website traffic
- Managing a retargeting campaign for an e-commerce client to improve conversion rates and reduce cost per acquisition
- Collaborating with the creative team to develop engaging ad content and optimizing campaigns based on performance data
ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the role. Candidates should be prepared to discuss their experience with similar projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall paid social team structure and strategy?
- Can you describe the team dynamics and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to gain insight into the role's context, team dynamics, and growth opportunities. Candidates should prepare additional questions based on their research and personal interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the dentsu careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid social campaigns and data-driven decisions
- Research dentsu's company culture and values to demonstrate alignment
- Follow up with the HR team one week after submission to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
