Paid Social Manager

## 📌 Core Information 🔹 Job Title: Paid Social Manager 🔹 Company: Townsquare Ignite 🔹 Location: Dallas, TX 🔹 Job Type: Full-time 🔹 Category: Advertising & Marketing 🔹 Date Posted: July 10, 2025 🔹 Experience Level: Intermediate 🔹 Remote Status: Remote (Dallas, TX preferred) ## 🚀 Job Overview Key aspects of this role include: - Developing and executing paid social media strategies across multiple platforms - Collaborating with creative teams to ensure assets align with platform best practices and client goals - Monitoring daily performance and adjusting bids, targeting, and creative to improve KPIs - Generating client-facing reports and sharing performance results on a monthly basis - Supporting the development of full-funnel strategies in coordination with internal teams This role is ideal for someone who thrives in a fast-paced, collaborative, and detail-oriented environment. ASSUMPTION: This role requires a strong understanding of paid social media advertising, platform-specific best practices, and a data-driven approach to decision-making. ## 📋 Key Responsibilities 🔑 Plan, launch, and optimize paid social campaigns across multiple platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Nextdoor). 🔑 Set up campaigns and ad groups, define audience targeting, and manage placements and budgets. 🔑 Collaborate with creative teams to ensure assets are aligned with platform best practices and client goals. 🔑 Monitor daily performance and adjust bids, targeting, and creative to improve KPIs (ROAS, CTR, CPA, engagement). 🔑 Analyze performance metrics and provide actionable insights to clients. 🔑 Generate client-facing reports and share performance results on a monthly (or as-needed) basis. 🔑 Troubleshoot delivery and tracking issues and work cross-functionally to resolve any roadblocks. 🔑 Support the development of full-funnel strategies in coordination with internal teams. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment. ## 🎯 Required Qualifications Education: - Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing Experience: - 2-5 years of hands-on experience running paid social campaigns Required Skills: - Proficiency in Excel, PowerPoint, and Word - Strong analytical and problem-solving skills - Excellent interpersonal and communication skills - Ability to speak, write clearly and persuasively - Self-motivated with the ability to work in both a team environment and independently - Strong organizational skills and detail-oriented - Strong math and analytical skills - Proficiency in Google Analytics and Google Tag Manager (a plus) - Strong understanding of digital advertising and the digital media landscape Preferred Skills: - Proficiency in data visualization tools (e.g., Tableau, Power BI) - Experience with social media listening and analytics tools (e.g., Hootsuite, Sprout Social) - Familiarity with social media advertising best practices and trends ASSUMPTION: This role requires a strong understanding of digital advertising, platform-specific best practices, and a data-driven approach to decision-making. ## 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for the role, experience level, and location) Benefits: - Competitive base plus bonus plan - 3 weeks PTO - 9 paid holidays (two personal/floating holidays) - Health, dental, and vision insurance - 401(k) with company match - Company-provided laptop - Continuous training opportunities - Unlimited growth potential - Ignite is one of the fastest growing divisions and promotes from within Working Hours: 40 hours per week, with flexibility for remote work ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure. ## 📊 Company Context Industry: Advertising Services Company Size: 10,001+ employees Founded: 2010 Company Description: Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing, and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market, and national levels. Townsquare Ignite is where context meets precision. Company Specialties: - Programmatic - Hyper-local mobile - Audience targeting - And search Company Website: www.townsquareignite.com ASSUMPTION: This role is part of a fast-growing division within Townsquare Media, offering ample opportunities for career advancement and growth. ## 🌍 Location & Work Environment Office Type: Remote (with occasional in-person meetings and events) Office Location(s): Dallas, TX (preferred), with flexibility for remote work Geographic Context: - Dallas, Texas, is the fourth most populous city in the United States, offering a diverse cultural scene and numerous entertainment options. - The city has a humid subtropical climate, with hot summers and mild winters. - Dallas is known for its arts scene, with numerous museums, theaters, and music venues. Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours ASSUMPTION: This role requires strong self-motivation, time management skills, and the ability to work effectively in a remote environment. ## 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Complete a phone or video screening with the hiring manager. 3. Participate in a behavioral interview with the hiring manager and a team member. 4. Complete a skills assessment or case study, depending on the role. 5. Participate in a final interview with the hiring manager and other team members. Key Assessment Areas: - Platform-specific knowledge and best practices - Data-driven decision-making skills - Problem-solving and analytical skills - Communication and interpersonal skills - Cultural fit and team dynamics Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Research Townsquare Ignite and the paid social media landscape to demonstrate your knowledge and enthusiasm. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven approach, and ability to work in a fast-paced environment. 4. Practice your presentation skills, as you may be asked to present a mock campaign strategy or analysis during the interview process. ATS Keywords: Paid Social, Campaign Management, Social Media Advertising, Data Analysis, Budget Management, Audience Targeting, Platform-specific Best Practices, Cross-Functional Collaboration, Problem-Solving, Communication Skills, Remote Work, Digital Advertising, A/B Testing, Performance Metrics, Reporting, Google Analytics, Google Tag Manager, Excel Proficiency, Team Dynamics, Cultural Fit ASSUMPTION: This role requires a strong understanding of paid social media advertising, platform-specific best practices, and a data-driven approach to decision-making. Successful candidates will be able to demonstrate their expertise in these areas and provide concrete examples of their achievements in previous roles. ## 🛠️️️️ Cultural Fit Considerations Company Values: - Customer-centric - Data-driven - Collaborative - Innovative - Results-oriented Work Style: - Fast-paced - Detail-oriented - Collaborative - Results-driven - Data-driven Self-Assessment Questions: 1. How do you ensure that your paid social media campaigns align with client goals and platform best practices? 2. Can you describe a time when you had to troubleshoot a delivery or tracking issue in a paid social media campaign? How did you resolve it? 3. How do you stay current with platform updates, algorithm changes, and social media trends? 4. Can you provide an example of a time when you had to work cross-functionally to resolve a roadblock in a paid social media campaign? How did you approach this collaboration? 5. How do you approach generating client-facing reports that effectively communicate performance results and actionable insights? ASSUMPTION: This role requires strong cultural fit with the company's values and work style. Successful candidates will be able to demonstrate their alignment with these factors and provide concrete examples of their fit in previous roles. ## ⚠️ Potential Challenges 1. Keeping up with platform updates and algorithm changes: The paid social media landscape is constantly evolving, requiring continuous learning and adaptation. 2. Managing multiple campaigns and clients: This role involves juggling multiple campaigns and client relationships, which can be challenging and time-consuming. 3. Working remotely: While remote work offers flexibility, it also requires strong self-motivation, time management, and communication skills to maintain productivity and collaboration. 4. Meeting client expectations: Clients may have varying levels of understanding and expectations regarding paid social media advertising, requiring strong communication and education skills to manage their expectations and deliver results. ASSUMPTION: This role presents unique challenges that require strong problem-solving skills, adaptability, and effective communication to overcome. ## 📈 Similar Roles Comparison 1. Paid Social Media Specialist: This role focuses more on day-to-day campaign execution and less on strategy and optimization. It may require less experience and offer fewer growth opportunities. 2. Social Media Manager: This role may encompass both organic and paid social media strategies, with a broader focus on overall social media presence rather than paid advertising alone. 3. Digital Marketing Manager: This role oversees multiple digital marketing channels, including paid social media, and may require more strategic and budgetary responsibilities. ASSUMPTION: This role is distinct from similar roles in its focus on paid social media advertising strategy, optimization, and cross-functional collaboration. It offers unique growth opportunities and challenges within the digital marketing landscape. ## 📝 Sample Projects 1. Platform-specific campaign strategy: Develop and execute a paid social media campaign strategy tailored to a specific platform (e.g., TikTok, LinkedIn, or Pinterest) to achieve unique client objectives. 2. Cross-platform campaign optimization: Analyze and optimize a cross-platform paid social media campaign to improve overall performance and efficiency, while balancing platform-specific objectives. 3. A/B testing and optimization: Design and implement A/B tests to optimize campaign performance, targeting, or creative elements, and analyze results to inform future campaign strategies. ASSUMPTION: This role offers ample opportunities for creative problem-solving, data-driven decision-making, and continuous learning through hands-on project experience. ## ❓ Key Questions to Ask During the Interview 1. What are the most significant challenges facing the paid social media team currently, and how can this role help address them? 2. How does this role fit into the company's long-term growth plans, and what opportunities are there for career advancement? 3. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported? 4. What resources and support are available to help me succeed in this role, both in terms of tools and mentorship? 5. How does the company support work-life balance for its employees, particularly in a remote work environment? ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth. It also provides valuable insights into the work environment and expectations for this role. ## 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://townsquareignite.com/careers/7063318 2. Customize your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening with the hiring manager, focusing on your problem-solving skills, data-driven approach, and ability to work in a fast-paced environment. 4. Participate in a behavioral interview with the hiring manager and a team member, demonstrating your cultural fit and team dynamics skills. 5. Complete a skills assessment or case study, depending on the role, to showcase your platform-specific knowledge and best practices. 6. Participate in a final interview with the hiring manager and other team members, presenting your mock campaign strategy or analysis and addressing any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. --- LinkedIn Company Data: - Company Size: 10,001+ employees - Company Industry: Advertising Services - Company Headquarters: New York, NY - Company Founded: 2010 - Company Description: Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing, and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market, and national levels. Townsquare Ignite is where context meets precision. - Company Specialties: Programmatic, Hyper-local mobile, Audience targeting, and Search - Company Employees: 190 - Company Slogan: Reach your most valuable customers across all platforms. - Company Website: www.townsquareignite.com - Company LinkedIn Followers: 3,409 - Company Headquarters Location: 900 3rd Avenue, New York, NY 10022, US - Company Other Locations: 200 South Tryon St., Charlotte, NC 28202, US