🔹 Job Title: Paid Social Manager
🔹 Company: Big Red Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Sydney or Gold Coast offices) with 30 days work-from-anywhere option
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the full funnel from awareness to conversion, with a primary focus on Meta (Facebook and Instagram) campaigns. Experience with other platforms like TikTok, Pinterest, and YouTube is a plus.
✅ Develop and implement comprehensive social media marketing strategies that drive awareness, consideration, and conversion across platforms, with a primary focus on Meta (Facebook & Instagram)
✅ Lead the execution of full-funnel campaigns, ensuring messaging and targeting aligns with each stage of the customer journey
✅ Oversee the execution of social media campaigns on platforms like Meta, TikTok, Pinterest, and YouTube
✅ Optimize campaigns for performance and efficiency, with KPIs including CAC, CPO, ROAS, and ROI
✅ Regularly analyze and optimize paid social campaigns based on key performance indicators (KPIs) such as impressions, reach, engagement, CTR, and ROAS
✅ Drive continuous performance improvements through A/B testing, creative optimizations, audience segmentation, and budget allocation adjustments
✅ Collaborate with the Brand Social team to create and curate engaging content for social media platforms
✅ Share creative performance statistics with Brand & Creative teams to produce high-impact assets that resonate with target audiences and drive engagement across the full marketing funnel
✅ Monitor and report on social media performance metrics, providing insights and recommendations to key stakeholders
✅ Ensure proper, functional, and accurate tracking and tagging of all Paid Social campaigns
✅ Partner with cross-functional teams to ensure alignment across all marketing initiatives and to execute integrated campaigns that deliver business outcomes
ASSUMPTION: This role requires a data-driven approach to campaign optimization and a strong understanding of analytics tools like Google Analytics, Facebook Ads Manager, and data visualisation tools (e.g., Tableau, PowerBI).
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience managing paid social campaigns, particularly on Meta (Facebook and Instagram), with an understanding of the full funnel from awareness to conversion
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in ecommerce and a strong understanding of the customer journey will be well-suited for this role. Familiarity with the experiences industry and Big Red Group's products is a plus but not required.
Salary Range: Based on experience level and industry standards, the estimated salary range for this role is AU$80,000 - AU$120,000 per year. Final offer will be determined based on candidate's qualifications and experience.
Benefits:
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional flexibility may be required to manage campaigns and meet deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Manager role in Australia. Final compensation will be determined based on the candidate's qualifications and experience.
Industry: Software Development, focusing on the experiences industry and marketplace platforms
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: Big Red Group was founded in 2001, with a history of growth and expansion in the experiences industry
Company Description:
Company Specialties:
Company Website: http://www.bigred.group
ASSUMPTION: Big Red Group's focus on the experiences industry and marketplace platforms provides a unique opportunity for candidates interested in the tourism and hospitality sectors. The company's commitment to reducing consumption and encouraging sustainable practices is an attractive aspect for environmentally conscious applicants.
Career Level: Mid-level marketing role with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Brand, Product, Creative, Performance, and Data & Analytics
Work Arrangement: Hybrid work arrangement with 3 days in the office (Sydney or Gold Coast) and 2 days remote, with the option to work from anywhere for 30 days per year
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for candidates interested in the experiences industry and marketplace platforms. The hybrid work arrangement provides flexibility and work-life balance, while the company's commitment to growth and development presents attractive career prospects.
Office Type: Modern, collaborative office spaces in Sydney (Circular Quay) and Gold Coast (Surfers Paradise)
Office Location(s): 50 Cavill Ave, Surfers Paradise, Queensland 4217, AU; 200 George St, Sydney NSW 2000, AU
Geographic Context:
Work Schedule: Standard business hours, Monday to Friday, with occasional flexibility required to manage campaigns and meet deadlines
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Social, Campaign Management, Social Media Marketing, Meta, Facebook, Instagram, TikTok, Pinterest, YouTube, Analytics, Google Analytics, Facebook Ads Manager, Tableau, PowerBI, Customer Acquisition Cost, Cost per Acquisition, Return on Ad Spend, Customer Engagement, Brand Awareness, Ecommerce, Marketing Strategy, Cross-Functional Teams, Collaboration, Communication, Marketing Technology, Customer Experience, Data-Driven Insights, Reporting, Budget Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of paid social marketing strategies, campaign optimization, and data-driven decision-making. Candidates should be prepared to discuss their relevant experience and provide examples of successful campaigns they've managed.
ASSUMPTION: Familiarity with these tools and technologies is required for this role. Candidates should have experience using analytics tools, social media management platforms, and customer data platforms to optimize paid social campaigns and drive business growth.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Big Red Group's values and work style emphasize collaboration, data-driven decision-making, and a commitment to personal and professional growth. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams. Candidates should be prepared to discuss their strategies for managing these challenges and driving success in their role.
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry. Familiarity with the experiences industry and marketplace platforms can provide a competitive advantage in this role.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their relevant experience and provide examples of successful campaigns they've managed.
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its broader marketing strategy. Asking thoughtful questions shows initiative and engagement, which can positively impact the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.