📌 Core Information
🔹 Job Title: Paid Social Media Lead
🔹 Company: Betway Group
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive paid social media strategies to drive user acquisition, engagement, and retention.
- Leading and mentoring a team of paid social specialists.
- Collaborating with various marketing channels to ensure cohesive campaigns.
- Analyzing campaign performance and providing data-driven insights to refine strategies.
- Managing budgets effectively to maximize ROI and achieve KPIs.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and motivate a team. Experience in managing paid social media campaigns and a solid understanding of performance metrics are essential for success in this position.
📋 Key Responsibilities
✅ Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement, and retention.
✅ Plan, execute, and optimize paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, TikTok, etc.).
✅ Monitor and analyze campaign performance, providing insights, recommendations for improvement, and implementing these.
✅ Generate detailed performance reports, highlighting key metrics and insights.
✅ Collaborate with the creative team to develop compelling ad creatives and copy that resonate with target audiences.
✅ Lead, mentor, and develop a team of paid social specialists.
✅ Foster a collaborative and high-performance culture within the team.
✅ Conduct regular performance reviews and provide ongoing training and development opportunities.
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership. Strong communication, project management, and analytical skills are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in managing paid social media campaigns, with a strong understanding of performance metrics.
Required Skills:
- Proven experience in paid social media campaign management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and leadership skills.
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
- Ability to manage budgets and maximize ROI.
- Experience with marketing analytics tools (e.g., Google Analytics, Tableau).
Preferred Skills:
- Experience in the online gaming industry.
- Fluency in additional languages.
- Certifications from social media advertising platforms (e.g., Facebook Blueprint).
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 450,000 and ZAR 650,000 per annum, based on industry standards for a mid-level marketing role in Johannesburg. This estimate takes into account the required experience level and the company's size and industry.
Benefits:
- Health insurance and medical aid.
- Retirement fund contributions.
- Employee assistance program.
- Training and development opportunities.
- Performance-based bonuses and incentives.
Working Hours: The role requires working standard office hours, Monday to Friday, with occasional flexibility to accommodate campaign deadlines or team meetings. The company offers a hybrid work arrangement with the option to work from home up to two days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the company's standard employee benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Betway Group is part of Super Group, a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting. The company operates in the competitive and rapidly evolving online gaming industry.
Company Size: Betway Group has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and career advancement.
Founded: Betway Group was founded in 2006 and has since grown to become a leading player in the online gaming industry.
Company Description:
- Betway Group is a proud member of Super Group, listed on the New York Stock Exchange (ticker: SGHC).
- The company provides innovative and interactive gaming experiences in a fair, safe, and responsible environment.
- Betway Group is driven by its shared vision to become the global leader in the online sports betting and casino industry.
Company Specialties:
- iGaming
- eSports
- Casino
- Sportsbook
Company Website: betwaygroup.com
ASSUMPTION: Betway Group's focus on innovation, collaboration, and employee development makes it an attractive employer in the online gaming industry.
📊 Role Analysis
Career Level: This role is a mid-level position, suitable for candidates with 2-5 years of experience in paid social media campaign management.
Reporting Structure: The Paid Social Media Lead will report directly to the Head of Marketing and will oversee a team of paid social specialists.
Work Arrangement: The role requires working on-site at the company's Johannesburg office, with the option for a hybrid work arrangement (up to two days per week working from home).
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Manager or Head of Marketing.
- Expanding responsibilities to include additional marketing channels or regions.
- Developing expertise in the online gaming industry and becoming a subject matter expert in paid social media.
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain valuable experience in the online gaming industry.
🌍 Location & Work Environment
Office Type: Betway Group's Johannesburg office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 9 Empire Stadium Street, Gzira, GZR 1300, MT
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country.
- The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.
- Johannesburg has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The role requires working standard office hours, Monday to Friday, with occasional flexibility to accommodate campaign deadlines or team meetings.
ASSUMPTION: Betway Group's Johannesburg office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or team members.
- Assessment or case study presentation.
- Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and campaign planning.
- Analytical skills and data-driven decision-making.
- Leadership and team management abilities.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful paid social media campaigns you've managed, including metrics and results.
- Research Betway Group and the online gaming industry to demonstrate your enthusiasm and understanding of the company and its market.
ATS Keywords: Paid Social Media, User Acquisition, Engagement, Retention, Campaign Management, Performance Analysis, Budget Management, Data-Driven Insights, Creative Collaboration, Team Leadership, Mentoring, Marketing Strategy, Social Media Trends, KPI Achievement
ASSUMPTION: Betway Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads Manager, Google Ads)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze performance, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Responsibility
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you able to work collaboratively with a team and across departments?
- Do you have a strong analytical mindset and a data-driven approach to decision-making?
- Are you adaptable and responsive to change?
ASSUMPTION: Betway Group values candidates who are innovative, collaborative, and data-driven, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- The online gaming industry is competitive and rapidly evolving, requiring continuous learning and adaptation.
- The role involves managing a team, which can present unique challenges and require strong leadership skills.
- The company's focus on innovation and excellence may demand high performance and long hours during peak periods.
- The role requires a strong understanding of performance metrics and data analysis, which can be challenging for candidates without a background in marketing or analytics.
ASSUMPTION: These challenges can be overcome with a strong skill set, a commitment to continuous learning, and a willingness to adapt and grow in the role.
📈 Similar Roles Comparison
- Compared to other paid social media roles, this position offers a higher level of responsibility and team leadership, as well as the opportunity to work in the dynamic online gaming industry.
- In the online gaming industry, this role is similar to those of Paid Social Media Manager or Senior Paid Social Media Specialist, with a focus on strategy development and team leadership.
- Career progression from this role could lead to senior marketing positions, such as Marketing Manager or Head of Marketing, or specialized roles within the online gaming industry.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on strategy, leadership, and innovation.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy to drive user acquisition, engagement, and retention for a new online casino product launch.
- Analyzing campaign performance data to identify trends, optimize ad spend, and maximize ROI for a sports betting event series.
- Collaborating with the creative team to develop compelling ad creatives and copy that resonate with target audiences, resulting in a 20% increase in click-through rate and a 15% increase in conversion rate.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative aspects of the role, as well as the potential impact on business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Betway Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in the online gaming industry, and how does Betway Group address these challenges?
- What is the company's approach to work-life balance, and how is this supported within the marketing department?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, as well as the opportunities and challenges that come with working in the online gaming industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful paid social media campaigns you've managed.
- Prepare for the interview by researching Betway Group and the online gaming industry, and practicing your responses to common interview questions.
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
