Paid Social Media Lead

📌 Core Information

🔹 Job Title: Paid Social Media Lead

🔹 Company: Culture Kings

🔹 Location: Logan, Utah, United States

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social media strategies to achieve business goals
• Innovating and enhancing paid social media efforts by testing emerging trends and technologies
• Managing daily optimisation of paid social campaigns to improve ROI and minimise ad spend inefficiencies
• Collaborating with internal stakeholders to advance strategic initiatives and achieve desired outcomes

ASSUMPTION: This role requires a strong understanding of paid social media platforms and a proactive approach to testing and optimising paid social media strategies. The ideal candidate will have experience in managing paid social media campaigns, preferably in a retail or eCommerce setting.

📋 Key Responsibilities

✅ Develop and execute paid social media strategies in collaboration with the Digital Marketing Manager to achieve business goals

✅ Identify opportunities to innovate and enhance paid social media efforts by testing emerging trends, technologies, and strategies

✅ Manage daily optimisation of paid social campaigns to improve ROI and minimise ad spend inefficiencies

✅ Amplify key product releases, promotions, and category initiatives through targeted paid media campaigns

✅ Conduct ongoing testing of direct response and branding ad concepts, overseeing ideation, briefing, execution, analysis, and reporting

✅ Lead regular meetings with platform Account Managers to align on best practices and ensure strategic objectives are met.Collaborate with internal stakeholders in order to advance your strategic initiatives and achieve desired outcomes

✅ Maintain compliance with platform policies and industry regulations while ensuring brand consistency in all paid media efforts

✅ Oversee and maintain reporting tasks, ensuring accuracy and clarity in data analysis and communicating insights to relevant stakeholders

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the successful candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in managing paid social media campaigns, preferably in a retail or eCommerce setting

Required Skills:

• Strong understanding of paid social platforms, including Meta (Facebook & Instagram Ads), TikTok, Snapchat, and emerging digital channels
• Proficiency in budget management, data analysis, and performance tracking
• Ability to develop engaging ad creatives and messaging that drive user engagement and conversions
• Excellent stakeholder management and communication skills, with the ability to translate data insights into actionable strategies
• Strong analytical skills with experience in Shopify, Triple Whale, GA4, Meta Business Suite, and other relevant digital marketing tools
• A proactive and innovative approach to testing and optimising paid social media strategies

Preferred Skills:

• Experience with Google Ads and other PPC platforms
• Familiarity with A/B testing and multivariate testing
• Knowledge of SQL or other data querying languages

ASSUMPTION: While not explicitly stated, having experience with Google Ads and other PPC platforms, as well as familiarity with A/B testing and multivariate testing, would be beneficial for this role. Additionally, knowledge of SQL or other data querying languages could be advantageous for data analysis and reporting tasks.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Paid Social Media Lead role in the United States, the estimated salary range is $70,000 - $100,000 per year. This range takes into account the candidate's experience level, the company's size, and the location of the role.

Benefits:

• Generous team discounts and employee recognition
• Never-ending career growth opportunities
• Exciting, fast-paced, and dynamic environment with a supportive team
• Free onsite parking

Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's compensation structure. The benefits listed above are based on the information provided in the job description and may be subject to change or additional benefits not mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Culture Kings represents the relationship between music, sport, and fashion, with a focus on streetwear and exclusive brands.

Company Size: Medium-sized company with 501-1,000 employees. This size allows for a dynamic and fast-paced work environment with ample opportunities for career growth.

Founded: Culture Kings was founded in 2008 and has since grown to become one of the most sought-after streetwear retailers on the market.

Company Description:

• Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles, and cultures
• Curated with an extensive selection of over 100 leading brands from around the world, as well as World Exclusive pieces you won’t find anywhere else
• Frequently visited by some of the world’s best athletes, artists, and tastemakers, Culture Kings remains ahead of its game in offering an elite perspective of the ever-changing global streetwear landscape

Company Specialties:

• Streetwear
• Fashion
• Culture
• Sneakers
• eCommerce
• Retail

Company Website: www.culturekings.com.au

ASSUMPTION: Culture Kings is a well-established company in the streetwear and fashion industry, with a strong focus on exclusivity and superiority. The company's success is driven by its unique approach to retail and its ability to stay ahead of the ever-changing global streetwear landscape.

📊 Role Analysis

Career Level: Mid-level to senior role, with the potential for career growth and advancement within the company.

Reporting Structure: The Paid Social Media Lead reports directly to the Digital Marketing Manager and works closely with internal stakeholders to achieve strategic objectives.

Work Arrangement: On-site position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• Progression to a Senior Paid Social Media Manager or similar role within the Digital Marketing team
• Expansion into other marketing channels or leadership roles within the company
• Opportunities to work on high-profile campaigns and initiatives, driving brand awareness and revenue growth

ASSUMPTION: The Paid Social Media Lead role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive, innovative, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Retail store environment with a fast-paced and dynamic work culture.

Office Location(s): Logan, Utah, United States

Geographic Context:

• Logan is a city in Cache County, Utah, with a population of approximately 50,000 people
• The city is located in the northern part of the state, near the Idaho border
• Logan is home to Utah State University and offers a mix of urban and outdoor recreational opportunities

Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as needed.

ASSUMPTION: The Logan office provides a dynamic and engaging work environment, with a strong focus on team collaboration and innovation. The city of Logan offers a mix of urban and outdoor recreational opportunities, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Digital Marketing Manager and other team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Understanding of paid social media platforms and strategies
• Analytical skills and data-driven decision-making
• Communication and stakeholder management skills
• Creativity and innovation in ad creative development

Application Tips:

• Highlight relevant experience and achievements in managing paid social media campaigns
• Demonstrate a strong understanding of paid social platforms and emerging trends
• Showcase your ability to develop engaging ad creatives and messaging that drive user engagement and conversions
• Tailor your resume and cover letter to emphasize your fit for the role and the company's culture

ATS Keywords: Paid Social Media, Campaign Management, Budget Management, Data Analysis, Performance Tracking, Ad Creatives, Stakeholder Management, Communication Skills, Digital Marketing Tools, Proactive Approach, Innovative Testing, Social Media Strategy

ASSUMPTION: The application process for the Paid Social Media Lead role is designed to assess the candidate's understanding of paid social media platforms and strategies, as well as their analytical, communication, and creative skills. The ideal candidate will have a strong track record in managing paid social media campaigns and a proactive approach to testing and optimising paid social media strategies.

🛠️ Tools & Technologies

• Shopify
• Triple Whale
• GA4
• Meta Business Suite
• Other relevant digital marketing tools

ASSUMPTION: The Paid Social Media Lead role requires proficiency in various digital marketing tools, including Shopify, Triple Whale, GA4, and Meta Business Suite. The ideal candidate will have experience with these tools and be eager to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Exclusivity and Superiority
• Innovation and Creativity
• Collaboration and Teamwork

Work Style:

• Dynamic and Fast-paced
• Data-Driven and Results-Oriented
• Collaborative and Innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong sense of creativity and innovation in your approach to paid social media advertising?

ASSUMPTION: Culture Kings values exclusivity and superiority, innovation and creativity, and collaboration and teamwork. The ideal candidate for the Paid Social Media Lead role will be comfortable working in a fast-paced, dynamic work environment and will have a strong sense of creativity and innovation in their approach to paid social media advertising.

⚠️ Potential Challenges

• Managing multiple paid social media campaigns simultaneously, requiring strong organisational skills and time management
• Keeping up with the ever-changing global streetwear landscape and adapting paid social media strategies accordingly
• Collaborating with internal stakeholders to align on best practices and ensure strategic objectives are met
• Maintaining compliance with platform policies and industry regulations while ensuring brand consistency in all paid media efforts

ASSUMPTION: The Paid Social Media Lead role presents several challenges, including managing multiple campaigns simultaneously, keeping up with industry trends, collaborating with stakeholders, and maintaining compliance with platform policies and regulations. The ideal candidate will be proactive, organised, and adaptable, with strong communication and stakeholder management skills.

📈 Similar Roles Comparison

• Paid Social Media Manager - Responsible for the day-to-day management of paid social media campaigns, with a focus on execution and optimisation. This role may have a narrower scope than the Paid Social Media Lead role, which encompasses strategy development and stakeholder management.
• Digital Marketing Manager - Oversees the overall digital marketing strategy for the company, including paid social media advertising. This role may have a broader scope than the Paid Social Media Lead role, which focuses specifically on paid social media advertising.
• Senior Paid Social Media Manager - An advanced role within the Paid Social Media Lead career path, responsible for managing a team of Paid Social Media Managers and driving strategic initiatives to improve performance and drive revenue growth.

ASSUMPTION: The Paid Social Media Lead role is a mid-level to senior role within the digital marketing career path, with opportunities for progression to a Senior Paid Social Media Manager or similar role within the company. The ideal candidate will have a strong understanding of paid social media platforms and strategies, as well as excellent communication and stakeholder management skills.

📝 Sample Projects

• Developing and executing a paid social media strategy to launch a new product line, driving brand awareness and revenue growth
• Conducting A/B testing on ad creatives and messaging to optimise user engagement and conversions
• Analysing campaign performance data to identify trends and opportunities for improvement, and presenting findings to internal stakeholders

ASSUMPTION: The Paid Social Media Lead role involves a wide range of projects, from strategy development and execution to data analysis and optimisation. The ideal candidate will have a strong understanding of paid social media platforms and strategies, as well as excellent analytical and communication skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall digital marketing strategy for the company?
• What are the biggest challenges facing the paid social media advertising efforts, and how can this role help address them?
• What opportunities are there for growth and development within the company, particularly within the Digital Marketing team?
• How does the company support work-life balance for its employees?

ASSUMPTION: The Paid Social Media Lead role presents several opportunities for growth and development within the company. The ideal candidate will be proactive, innovative, and eager to take on new challenges and responsibilities. Asking thoughtful questions during the interview process can help demonstrate your interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Culture Kings careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past paid social media campaigns, highlighting your approach to strategy development, execution, and optimisation
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.