📌 Core Information
🔹 Job Title: Paid Social Media Marketing Manager - Remote
🔹 Company: California Closets
🔹 Location: Phoenix, Arizona, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Pacific or Mountain Time)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing paid social advertising campaigns across various platforms
- Managing the paid social content calendar and executing full-funnel creative strategies
- Collaborating with cross-functional teams to support company growth initiatives
- Presenting strategies, tactics, and results to key stakeholders
ASSUMPTION: This role requires a strong balance of creativity and data-driven decision-making, with a focus on customer acquisition and performance optimization.
📋 Key Responsibilities
✅ Own the paid social content calendar and execute full-funnel creative strategies
✅ Drive and manage customer acquisition through various social platforms
✅ Proactively identify and embrace aspects of social media, including algorithm shifts and emerging platforms
✅ Manage paid social media influencer marketing strategies and relationships
✅ Present strategies, tactics, and results to key stakeholders
✅ Design, launch, and manage performance-driven paid campaigns on various social platforms
✅ Conduct A/B testing and post-campaign analysis to continuously optimize performance
✅ Collaborate across functions to support company growth initiatives
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to transform marketing performance data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of professional hands-on paid social media planning and management experience with platforms including Meta properties, TikTok, Pinterest, Snapchat, and Reddit
Required Skills:
- Advanced experience building, managing, and optimizing social campaigns within Meta and other social media platforms
- Strong experience using Google Analytics (G4) and leveraging data and metrics to drive campaign improvements
- Strong experience with Excel (data manipulation, charts, and pivot tables)
- Experience working within cross-functional marketing and creative teams
- Familiarity working with paid influencer platforms
Preferred Skills:
- Experience in managing paid social media projects and implementing paid social media influencer marketing strategies
- Experience working with paid influencer platforms
ASSUMPTION: Candidates with a proven track record of running high-performing campaigns that blend innovative, compelling creative with precise, data-informed optimization strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on California Closets products
Working Hours: Full-time, with a flexible schedule that may include some evenings and weekends to accommodate meetings and campaigns
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services
Company Size: 5,001-10,000 employees
Founded: 1978
Company Description:
- California Closets creates custom organization and storage systems throughout the home
- As an industry leader, innovator, and trusted partner known for the highest quality and craftsmanship, California Closets is committed to designing better lives
- The company offers a wide range of custom storage solutions, including closets, home offices, entertainment centers, and more
Company Specialties:
- Custom Closets
- Home Organization
- Storage Solutions
- Design Services
Company Website: californiaclosets.com
ASSUMPTION: California Closets is a well-established company with a strong reputation in the design services industry, offering a wide range of custom storage solutions for the home.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Remote (with a requirement to work Pacific or Mountain Time)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact, high-visibility acquisition marketing channels
- Chance to collaborate with cross-functional teams and support company growth initiatives
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from one of California Closets' physical locations if desired)
Office Location(s): 1414 Harbour Way S., Suite 1750, Richmond, CA 94804, US
Geographic Context:
- Phoenix, Arizona, is the fifth-most populous city in the United States, with a diverse economy and a growing tech industry
- The city offers a desert climate with hot summers and mild winters, as well as a variety of cultural attractions and outdoor activities
- Phoenix is home to a vibrant and growing startup scene, with a strong focus on technology and innovation
Work Schedule: Full-time, with a flexible schedule that may include some evenings and weekends to accommodate meetings and campaigns
ASSUMPTION: The remote work arrangement for this role offers a high degree of flexibility and work-life balance, while also providing the opportunity to work from one of California Closets' physical locations if desired.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Virtual interview with the hiring manager and/or team members
- Take-home assignment or case study
- Final interview with the Director of Marketing
Key Assessment Areas:
- Candidates' understanding of paid social media marketing strategies and tactics
- Candidates' ability to analyze data and make data-driven decisions
- Candidates' creativity and ability to develop innovative, compelling content
- Candidates' communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on paid social media marketing campaigns and data-driven decision-making
- Tailor your cover letter to the specific role and company, demonstrating your understanding of California Closets' business and your enthusiasm for the position
- Prepare for interview questions that focus on your experience with paid social media marketing, data analysis, and creative strategy development
ATS Keywords: Paid Social Media Marketing, Campaign Optimization, Data Analysis, Project Management, Influencer Marketing, Creative Strategy, A/B Testing, Google Analytics, Social Media Advertising, Cross-Functional Collaboration, Performance Metrics, Content Calendar Management, Audience Targeting, Emerging Platforms, Privacy Compliance
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' experience with paid social media marketing, data analysis, and creative strategy development.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Analytics (G4)
- Excel
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Influencer marketing platforms (e.g., Grin, Upfluence)
ASSUMPTION: The tools and technologies required for this role are standard for paid social media marketing professionals, with a focus on data analysis and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Collaboration
- Customer Focus
- Integrity
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Creative and innovative
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and algorithm shifts in paid social media marketing?
- Can you provide an example of a time when you used data to inform a marketing strategy and improve campaign performance?
- How do you approach working with cross-functional teams to support company growth initiatives?
ASSUMPTION: California Closets values candidates who are data-driven, collaborative, and adaptable, with a strong focus on quality, innovation, and customer focus.
⚠️ Potential Challenges
- Managing multiple paid social media campaigns simultaneously, requiring strong project management skills and attention to detail
- Keeping up with the rapidly evolving landscape of paid social media marketing, including algorithm shifts and emerging platforms
- Collaborating with cross-functional teams to support company growth initiatives, which may require navigating different priorities and perspectives
- Working remotely, which may present challenges in terms of communication and collaboration
ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced and dynamic nature of paid social media marketing, as well as the remote work arrangement.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on paid social media marketing, rather than organic social media management or other marketing channels
- This role requires a strong balance of creativity and data-driven decision-making, with a focus on customer acquisition and performance optimization
- Career progression in this role may involve moving into a leadership position within the marketing department or taking on additional responsibilities within the company
ASSUMPTION: This role is unique in its focus on paid social media marketing, with a strong emphasis on data-driven decision-making and customer acquisition.
📝 Sample Projects
- Developing and executing a paid social media campaign to promote a new product launch, with a focus on driving brand awareness and customer acquisition
- Analyzing campaign performance data to identify trends and optimize targeting, bidding, and creative strategies
- Managing relationships with paid social media influencers to promote California Closets' products and services
ASSUMPTION: The sample projects for this role are designed to showcase candidates' ability to develop and execute paid social media marketing campaigns, analyze data to optimize performance, and manage relationships with paid social media influencers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does California Closets support the professional development and growth of its employees?
- What are the most significant challenges facing the paid social media marketing team, and how can this role help address them?
ASSUMPTION: The key questions to ask during the interview for this role focus on the team structure, company strategy, priorities, professional development, and challenges facing the paid social media marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and achievements in paid social media marketing, with a focus on data-driven decision-making and creative strategy development
- Tailor your cover letter to the specific role and company, demonstrating your understanding of California Closets' business and your enthusiasm for the position
- Prepare for interview questions that focus on your experience with paid social media marketing, data analysis, and creative strategy development
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
